Reborn Entrepreneurial Giant

Glory is glory after all. Since its establishment, it has finally gained a lot of arrogance. Even though it knows that the threat posed by the Chrysanthemum Factory is great, it still deals with it methodically.

Honor Find N has installed GMS service, but the Kunlun app store is still there. Will this benefit be given to Google for a while. The sales volume of this transformational work is not bad, and it is expected to replace the flagship phone and become the new sales champion of Honor.

The growth of mobile phone sales exceeding 100 million is related to the vigorous expansion of offline channels. Honor has one direct-sale store in almost every district in the first-tier cities, about two in the second-tier cities, and one direct-sale store in the third-tier cities. It has now been done.

Honor’s sales channels in China are definitely not that simple. Direct stores are direct sales channels, which also include home appliance chains and e-commerce channels: self-operated and third-party, namely Taobao and Jumei.

The distribution channels of Glory are divided into national agents, regional agents and network agents; distribution will reduce profits, but giving money in advance can share the financial pressure of the company.

The forms of sales channels at home and abroad are roughly the same, and there is nothing innovative, but the proportions of various channels are different. For example, the status of domestic operator channels has declined, and European and American operators are still the most important sales channels for smartphones.

No matter how the channel changes, the system of direct-sale stores and authorized stores occupies an extremely important position. Currently, more than 100 direct-sale stores (including flagship stores) have been built in China, and the number may double in the future; the number of foreign direct-sale stores does not exceed that of domestic stores. 1.5 times.

Seeing Honor's gradual improvement of dealer channels, Qu Li feels more at ease. Honor's advantages come not only from products, but also from brands and channels. No matter how much rumors are spread, someone has to believe them, but for Honor, there is still a long way to go for fans to reach the level of Apple's religious belief.

All fears stem from the lack of firepower. Qu Li is afraid of competing with Chrysanthemum Factory and Biyedi. On the one hand, he has too few advantages established at this stage, and on the other hand, he still has doubts about his own and the company's capabilities.

But Qu Li is not only Qu Li of Glory, but also Qu Li of Jumei, Future Geometry, Galaxy Power, and Fanxing Fund. In the future, if someone dares to spread rumors and slander them, I will set fire to kill them.

Thinking of this, Qu Li felt much better. In fact, today, he is basically invincible, but he never thought of "collective defense" or "surrounding" his competitors.

It's as if someone questioned Tesla, and there were two words saying that Musk can build rockets, and what is the difficulty of building an electric car, and he was speechless to the extreme. But thinking that Qu Li could do the same, he was instantly happier.

It's a pity that Glory doesn't have someone like Yu Dazui who can give up personal honor and disgrace. One year after the Chrysanthemum Factory announced that it entered the auto industry, it dared to say that its automatic driving ability is far ahead. Although it was fake, it was actually ridiculed by fans/naval groups after Meituan Wangxing questioned it. It can only be said that a strong brand can accommodate many dark sides under the sun.

The growth of the Honor brand still needs a lot of effort. For example, because of the needs of smart phones and Honor Home voice speakers, Honor is preparing to provide streaming music services in the United States, and plans to acquire beats headphones for this purpose.

Beats headphones are a very interesting project. Their headphones are manufactured and tuned by Monster, but this brand has achieved honey success in Europe and the United States through the delivery of stars. Many consumers agree that the headphones sound good and are stylish.

Glory invested in the headphone brand Beats, because it relies heavily on the publicity and promotion of the founder team, so it does not have voting rights, but maintains the relationship through various cooperation. In addition, Monster made a custom earphone for them. Later, because of the development of the Honor Home voice speaker, it set up its own acoustic team and is developing new earphones.

Originally, Beats as a headphone brand had little value to Honor, but their founder is a senior practitioner in the music industry, and now they have established their own streaming music service, so with the help of the "Leading Party", they can quickly occupy a place in the European and American music markets .

Honor also has other options, such as Spotify Music and Pandora Radio, which Honor Home is currently cooperating with. Honor invested some resources and a small amount of cash in Spotify’s financing last year to become a small shareholder with a 5% stake. However, the equity behind this company is complicated. The exorbitant valuation ($4 billion) put him off.

Because there are multiple options, the acquisition that Sanjay Jia is in charge of is not in a hurry. He wanted to sharpen the beats team. Unexpectedly, an accident soon appeared. Apple actually competed with them for the Beats headphone company.

Qu Ligang was also annoyed by Bi Yadi and Chrysanthemum Factory, and was immediately attacked by Apple. These days are really hard.

"Tim Cook is out of his mind, is he competing with us for this headphone brand?"

"..." Lei Jun couldn't understand it, and Sanjay Jia couldn't understand it either.

"Don't you want us to do streaming music?"

"Does it make sense? Samsung has its own Milk Music."

"And our user base is so large..."

Everyone discussed, in short, they just couldn't understand Apple's approach.

"Look at the quotation, if it exceeds 2.5 billion US dollars, I will give up." Qu Li had a faint feeling

The price is not high, but it is high enough for a headphone brand that has no technology but only marketing.

Sanjay Jia took over the task and was not in a hurry to go to the United States, and soon it was time for the Glory shareholders meeting. Qu Li presided over the meeting, and Lei Jun and the others explained the company's operating conditions and plans.

Honor’s main source of income is smartphones and tablet computers. Smartphone sales are one-third more than Apple’s IPhone; tablet computers have increased choices and expanded price ranges, accounting for about 18% of the global market, while iPads account for less than 30% , Samsung 10%.

The second is notebook computers. This business is growing rapidly. Even if other brands have achieved 10 seconds of booting and 10 hours of battery life, this slogan has become synonymous with MateBook, and the role of advertising can be seen. The popularity has increased, the brand influence has been enhanced, and both product design and foundry quality have been improved. The annual sales volume exceeds 3 million units, and the target for this year is 5 million units.

Honor's business is mainly divided into: mobile phones, computers, tablets, automobiles, others, and services. Automobiles include Qianjoo, batteries, on-board chips, and navigation.

Honor's other businesses are drone balance vehicles, smart wearable devices, smart home devices, mobile phones and network accessories; services include advertising, value-added after-sales, digital content, payment and financial management services. In total, just under $2 billion in revenue.

"Honor is still focusing on smartphones, tablets and laptops at this stage, followed by electric vehicles and autonomous driving, waiting for the maturity of smart wearable devices and smart home markets..." Lei Jun concluded that the Honor shareholders meeting was calm. it's over.