Reborn Entrepreneurial Giant

On one side is the mobile payment promoted by domestic WeChat payment, and on the other side is the international promotion of WeChat and Instagram, striving to gain a leading edge in more countries. After all, the success of WeChat is, in a sense, the success of Instagram and Shopee.

Huang Zheng is under a lot of pressure. He often flies between Yangcheng and Singapore. Until now, nothing has gone wrong. The growth rate of users of the two applications has not slowed down. Since the last time he misjudged the development of WeChat payment and mobile payment, Jing Xuwen had to spend twice as much energy to make up for the domestic expansion of Shiguang WeChat.

Qu Li was just watching, did he still want him to intervene? impossible.

"WeChat's market in Japan has stabilized. We have encountered great resistance in the United States. We will develop the European and Southeast Asian markets, and South America will naturally grow." Huang Zheng briefly introduced the situation of Shiguang WeChat and his coping strategies.

Although there are no large-scale rumors and slanders, Time, a Chinese Internet company, will always receive special attention overseas, especially in countries and regions that have tense relations with China or are particularly wary of China's rise.

The Dongying market is an exception. Their first-mover advantage is particularly obvious. Faced with the impact of the kimchi country Line, a branch company established in Dongying with local people responsible for local business has introduced a lot of two-dimensional content, such as the open emoji package market, Has exclusive IPs such as Hatsune Miku and Minions, and has increased authorization...

The cultural IPs in the Time EGL market are not only domestically developed, but also locally developed in EGL. From online to offline, they spread to the lives of EGL people.

The reason for this change is that apart from Huang Zheng’s attention, there is another reason. Shopee finally gave up the Dongying market and shifted its focus to Southeast Asia. Some employees were assigned to Shiguang WeChat, some to Singapore, a few to Yangcheng, and some left. .

Shopee CEO Shen Haoyu made this decision, and Qu Ligao took a look at it. Shopee's development in North America is relatively stable, but it is limited by Google; in Europe, it is directly under the jurisdiction of Jumei headquarters. Last year, Qu Li visited Greece and Turkey in person, not only to open up the European market, but also to use the human resources in southern Europe to operate the European market.

Jumei as a whole is thriving. Shen Haoyu gave up Dongying, which is equivalent to giving up half of the resources in his hands. He also admitted his "failure" and placed his bet on Southeast Asia.

As for Shopee, it cannot be said to be blank in Southeast Asia, but it is similar to AliExpress in that it has little influence.

How domestic companies develop foreign markets requires absorbing domestic experience, but not copying it. Qu Li held a meeting in Jumei and discussed overseas development with Lu Qi. If starting from scratch is not good, should we acquire a mature team?

The e-commerce company in Southeast Asia called Lazada has only been established for two years. It was established by a German copycat company. It imitated Jumei’s domestic routine and used the cash-on-delivery model to open up the market. Now it has a gross acquisition value.

"I'm talking about Japan and the Kimchi Country. The markets of these two countries are relatively closed, and the relationship between Zheng and businessmen between the two countries is more complicated..." Lu Qi interrupted Qu Li's reverie

"Japan and South Korea? Then invest." Qu Li hesitated for a moment and said

"This is a list of several candidate companies." Lu Qi had already prepared

Qu Li took a glance and saw a slightly familiar name, Coupang, which is a kimchi country company. It was originally an imitation of Groupon. And it is the most difficult B2C e-commerce model.

The markets of Japan and South Korea are relatively closed. If Jumei really wants to concentrate on developing the kimchi market, there is a high probability that it will be able to win. But now the two big projects of mobile payment (Internet finance) and cloud computing involve Qu Li and Lu Qi. How can the energy be lost because of small things. Moreover, the relationship between the two countries is unstable, and many kimchi national brands have become cannon fodder in China. Qu Li already has Glory and Geometry brands to take risks, so there is no need to go all in one.

"Have you met Kim Bo-seok, the founder of Coupang?"

"I've talked to him. It's a Korean-American who dropped out of Harvard Business School..."

"Then choose him, provide him with resources, invest in him if he develops well, and acquire him if he develops poorly..." Qu Li

"Well, I thought so too." Lu Qi

After the two finished talking, their voices suddenly fell silent. Shopee's loss in Dongying was the biggest setback they had encountered since their establishment, and they had never suffered such a big loss. Of course, more than that, Shopee’s European business expansion is not smooth, so it has adjusted from a mature market to Turkey, a country whose per capita GDP is similar to that of China.

Domestic business is clearly more important than international, but there are more positives to having a successful international business. It’s like Time was targeted in Europe, America, Japan, and South Korea. When the news spread to China, a large number of netizens spontaneously stood up to complain for Jumei, which effectively improved the “reputation” of Jumei Time in China.

More importantly, no matter how large the domestic market is, it is still small compared to the international market.

Shopee used to operate the European market as a whole, but now it will be further subdivided after the adjustment, dividing the national site from the main European site.

Japan and South Korea will be put aside for the time being. Australia is the 10th largest e-commerce market in the world, and it seems that it can be occupied, but no matter what choice you make, there is a difficulty, and that is delivery.

Last year, Amazon America experienced a delivery disaster during the Black Friday promotion period. During holidays, courier companies were closed, and delivery efficiency was greatly reduced. But will consumers find trouble with the courier company? Anyway, Amazon has been criticized by many, so it has increased its investment in logistics and distribution since this year. Since then, the distribution price has decreased year by year, and it was later lower than social express such as FedEx, including the US Postal Service.

This is not the point. Last year, Shopee and Shopify have been trying to establish a courier alliance like the "Cainiao Network" in the United States, but unfortunately the results have been minimal.

"We still want to establish a logistics company overseas!" Lu Qi thought carefully.

"Okay, let's focus on Southeast Asia." Qu Li thinks that Southeast Asia is safer, as it runs through the Maritime Silk Road and has great potential.

"Is that Jumei Logistics' establishment of a subsidiary in Singapore to operate independently, or is it arranged under the name of Shopee?" Lu Qi continued to ask

"It's better to arrange it under the name of Shopee and accept the guidance of Jumei Logistics." Qu Li

"Alright." Lu Qi, it is impossible for Jumei Logistics to use the technology accumulated in China to the international market, so Jumei Logistics will definitely go abroad in some form, but in order to deal with risks, various arrangements need to be made , For example, Jumei logistics technology is authorized to Shopee's overseas logistics subsidiary.

The few words between the two of them involved many property transfers, such as the ownership of warehouse logistics centers in Europe and the United States, the cooperation with Jumei Airlines, etc. Shopee may be listed independently in the future...