Reborn Entrepreneurial Giant

Honor acquired Unity and took a stake in EPIC, the parent company of Unreal Engine. It is definitely not just for the purpose of making a game engine, but it does not prevent them from achieving the ultimate in this industry.

After the acquisition of Unity, it is normal to move the registered place to Singapore, right? Even if it does not change its registered office, the holding company that acquired Unity can change its name to Unity, which is not a big problem.

Honor then increased its investment to provide the Unity game engine for game consoles, PCs, mobile phones, and multi-system and multi-platform. At present, the main business is still in the game industry.

After moving to Singapore, Unity can provide services for film and television animation at home and abroad, and can also do industrial simulation (Future Geometry, Galaxy Power), holographic projection (Hatsune Miku concert), virtual reality AR/VR, it can be said that the Unity engine is almost powerful. Maybe it will be possible to install a game engine for autonomous driving in the future

Honor's acquisition of Unity is mainly to improve the "Android ecosystem". No matter whether others believe it or not, Qu Li himself believes it anyway.

In fact, most Android games are now either the Unity engine or the Unreal engine, and only big companies use their own development. Now Microsoft is looking for Unity to cooperate with WP system, which is also reasonable, and Honor can't find a reason to refuse.

At this time, the Unity company can be a US company, a Singapore company, or a Chinese company, but no matter how it changes, at least half of the talents will stay in China. Silent way.

Future Geometry is in China, Galaxy Power is in China, so shouldn’t the developers of “game engines” for the automotive industry and aerospace simulation stay in China?

What changes will Microsoft's changes and Nokia's changes bring to the smartphone market? As the industry's "boss?" Well, "second?" definitely needs to be considered. The good news is that after several tosses by Nokia, their domestic distribution channels are facing disintegration, including the relationship with operators.

Under the guidance of the Ministry of Industry and Commerce, the operators adjusted their subsidy policies, and the purchases of operators declined sharply. The China Cool Union was greatly affected. Later, except for the Chrysanthemum Factory, the others did not complete their transformation. The impact on Honor was very small. In foreign markets, there is not much share left to operators. After solving the production capacity crisis, they have been busy building a sales system of direct-sale stores and authorized stores around the world, and they have always been arrogant.

"So the chrysanthemum factory does not pose a great threat to us in China?" Qu Li didn't even know how Gao Yushan came to such a conclusion

"The domestic thousand-yuan phone market is very competitive. Samsung and Nokia have a large number of products concentrated in this price range. The best-selling Ming mobile phone is the 699 100-yuan phone, and the sales of the 1,699 1000-yuan phone are less than the 100-yuan phone. One-third. The Chrysanthemum Factory really has no advantage in this price range, and the self-developed chips have not been recognized by consumers..."

The biggest advantage of the Chrysanthemum Factory is the bonus brought by self-developed chips. In the future, there will be marketing selling points such as Leica cameras. The product improvement is limited. In the eyes of many consumers, the camera capability of the Honor mobile phone even exceeds that of the IPhone. After all, in order to improve the camera capability, not only Self-developed ISP chip, also acquired the well-known brand of "Pentax Camera".

To put it bluntly, Honor and IPhone have too obvious advantages in the mid-to-high-end phone market, but they can fall into the thousand-yuan phone market. Although the consumer groups are the largest, they are seriously involved. New e-commerce brands don’t care about profits, they just want market share. .

On the contrary, the 100-yuan mobile phone market is limited. Ming’s 699 mobile phone came out, achieving the ultimate price-performance ratio, and the user experience surpassed all counterfeit mobile phones. It is eliminating counterfeit mobile phone brands.

"But we still have a weakness." Gao Yushan said

"What?"

"Among our mid-range phones with Qualcomm chips, the Honor Find X series has been hit the hardest. Some brands may use Qualcomm 800 series chips to keep the price within our Find X phones."

Qu Li knows that the Honor Find X is not easy to price. Although it is based on 350 US dollars, in order to match the Apple IPhone, so as not to lower the grade, the exchange rate is calculated according to 6.5, that is, the price of the basic model is 2299 yuan, and the Mi 4 is equipped with an 801 chip. The price is 1999 yuan.

Although there are no Xiaomi mobile phones now, who knows that a new brand will not emerge, relying on its excellent product strength, to set a price that the opponent has no power to fight back.

"It's better for us to cancel the Find X series of products."

"But?" Qu Li hesitated

"The influence of Samsung's OLED screen is getting bigger and bigger." Gao Yushan continued.

OLED screens are now very flawed, but with their excellent display effects, a certain Samsung mobile phone sold for $1,000. Of course, this kind of product is definitely not for sales volume, but to prove their strength.

Honor hid the Magic series mobile phones that use OLED screens. Apple did not consider using Samsung's screens. The two companies that are the leaders in smartphones do not use them. Consumers are educated by Internet celebrities and know the shortcomings of OLED screens. This is where Samsung phones started.

Honor started the development of OLED screens with BOE very early. In 2012, it began to pay for BOE to improve the OLED process, purchase key equipment, and expand its production capacity. By next year, it will be able to meet the production capacity of tens of millions of Honor mobile phones.

If you want to restart the Magic series mobile phone, what chip should you use? It is impossible for Honor to choose chips other than Qualcomm. The use of Qualcomm is only to maintain a long-term cooperative relationship and to consider the issue of supply chain security.

"Is it necessary to use the same Qualcomm flagship chip in the mate series?" Qu Li said, in this case, the purchase price and share ratio will be higher.

"It's not necessarily impossible. When OLED technology matures, it will use digital flagships."

Gao Yushan's words are not unreasonable, but Apple's IPone has a plan for low-priced IPhone, and Honor's production of low-priced mobile phones is right to increase sales.

Their discussion ended up being fruitless. Honor's brand value is valuable, so how can it be based on cost performance?

Among the world's major mobile phone brands, Samsung's strength is unquestionable, and Nokia's brand influence is great, but it has gone in the wrong direction. It really has to stick to making WP mobile phones. The chrysanthemum factory was rubbed on the ground by Samsung and Nokia, and I didn't know how to break through. Do I have to play dumb?

"Then, can the road of self-developed chips at the Chrysanthemum Factory be successful?" Qu Li asked.

"..." No one can be sure, but if the sales of mobile phones in the Chrysanthemum Factory are not enough, it will be a huge burden if the self-developed chips are difficult to spread the cost

Honor's Find N this year is the mid-range chip of Constellation. It has a bezel-free vision, charges for two minutes and talks for two hours. These are the selling points of this phone, and the sales have lived up to their expectations. Chrysanthemum Factory's annual sales volume is very strong, only 50 million units, but they cover more models than Honor.

The unlucky and sad child, Qu Li feels that the Chrysanthemum Factory mobile phone may be hopeless before he makes a move.