Reborn Entrepreneurial Giant

Shiguang’s various defensive counterattacks are not too new. Fighting competitors is not the goal, but developing oneself is. If there are no substitutes in the market, it will have no impact on Instagram.

The functions of Instagram are unremarkable, and they are simply aggregated together. Jumei has not discussed the possibility of selling Time WeChat and Instagram with European and American capital, so some people will attack. In addition to FB and Yahoo have launched their own products, but also with a company called Pinterest is sought after.

"There is nothing to be afraid of, we are not a first-class enterprise." Huang Zheng

Time WeChat and Instagram have cross-regional characteristics. They have to take into account the global market. Inexperienced teams will definitely make many mistakes. To put it bluntly, it is a matter of cultural "compatibility". Of course, the strong American culture can be ignored. The channel coerces certain small countries into compromise. Time is running out, and at this stage everything depends on myself.

There are no companies in Southeast Asia that resist Instagram and WeChat in a rhythmic manner. The main reason is that there are no notable competitors. Although Facebook has a large number of global users, Shishi does not fall behind, especially in the Japanese market. The minions lead the team to victory.

WeChat has a first-mover advantage in Southeast Asia and can respond quickly and iteratively to the local market, while WhatsApp cannot. It takes a week to solve a bug. In addition, the network situation in Southeast Asia is not too bad, so playing fast and slow is fighting for manpower and material resources.

The North American market is different. After being acquired by FB, it has more traffic support, coupled with the problem of user habits, the launch of FB message, the emergence of various instant messaging tools such as Snapchat, and the slander of various rumors, WeChat has developed rapidly. Not going well.

The European market should be divided into regions. The more important countries are influenced by the United States, the better the market share of WhatsApp, such as England and Germany. Spain, Portugal and most countries in southern Europe are occupied by WeChat. France and Italy are now inseparable.

WeChat has an advantage in Southeast Asia, giving up English-speaking countries, such as India. As for Arab countries and Russian-speaking countries, Qu Li is very Buddhist, and natural growth is enough.

Simply put, WhatsApp dominates in North America and South Asia, WeChat dominates in East Asia and Southeast Asia, and Europe, South America, the Middle East, and Russian-speaking countries have their own winners and losers.

The situation is still changing. FB Message, which imitates WeChat as a super app, may catch up from behind with its huge user base. This is a bigger blow to WeChat than WhatsApp. After Quli's visit, Greece and Turkey in southern Europe began to overtake WhatsApp, and Instagram users in Brazil surpassed WeChat.

In any case, Instagram is considered a heterogeneous, less difficult to get started than Facebook and Twitter, and has become the favorite of entertainment and sports stars. It has nearly 50 million users in North America and nearly 100 million users in Europe. It has formed a kind of It is difficult to suppress social trends by market competition alone.

The above statistics do not include domestic data. The extent to which WeChat lags behind WhatsApp is quite limited. Instagram can hardly say that it has no competitors in the subdivided field of photo social networking, even if it now has short videos.

Zuckerberg shouldn’t be worried. FB has all the functions that Instagram has, including now that Twitter has enhanced the picture function, Snapchat has added special photo effects, and what does Pinterest do? It can be said that Instagram is not new.

So why is Instagram still able to maintain rapid growth? Of course, it is because of the personalized recommendation algorithm, which has not been hyped yet and is hidden in the dark. At the right time, time will publicize that this is an artificial intelligence that needs to be trained by individuals...

Although Huang Zheng spends a lot of time in Singapore, it is mainly for promotion and marketing operations. The core of the Instagram programmer team is still in China.

Another reason why Qu Li established the Singapore headquarters is for the talents of Southeast Asian countries. Some excellent talents are sent to work in China, and they return to the local area as executives after promotion and salary increase. In addition, the Singapore headquarters will be built as a pilot for multi-ethnic and multicultural integration, a multiculturalism that emphasizes that "empathy" is not strong.

Social networking is only a part of Jumei, and e-commerce is the majority. Quli’s arrival in Singapore is still for the development of Shopee. Originally, the person in charge of Shopee was Shen Haoyu. His family is in the United States. Now that the headquarters has been moved to Singapore, the business is also being adjusted accordingly. He has been hesitating whether to continue working in Shopee.

The reasons why Jumei chose Singapore need not be repeated. The China-ASEAN Free Trade Area has been officially implemented for several years, and basic trust issues have been established. When most commodities are free of tariffs, there are good reasons for Southeast Asia to give priority.

Except for North America and the international main site, all other countries and regions implement mobile-first strategies, gradually abandon the PC web page, establish their own third-party cross-border payment tools, improve the logistics payment system, focus on self-built logistics, and cooperate with other express companies.

Cainiao or the current "Tongda Network" has no core, while Shopee's express delivery network has a core, which is Jumei Logistics. Even if you go abroad, you still need to build a logistics and distribution network centered on warehousing.

Shopee has transshipment warehouses in China and overseas warehouses distributed all over the world. With self-operation and third-party sellers, Shopee has entered Malaysia, Indonesia, Singapore, Thailand, Vietnam, and the Philippines in six countries in Southeast Asia, and by the way, it has occupied the Gulf market.

China and Australia are negotiating a free trade agreement. In the future, 90% of the goods exported to Australia will be zero-tariff. The two sides have entered the honeymoon period, and there is a lot to do. However, the seemingly beautiful market always has various shortcomings. The place is too large and the population is too small. However, it seems that the Japanese and Korean markets that have been abandoned temporarily will always try again in the future.

Focusing on Southeast Asia does not mean that Shopee will fail in North America. Over the past few years, relying on low prices and its own brand, it has successfully gained a foothold in the North American market. However, a more extreme competitor, Wish, has emerged and has become a North American cross-border brand. A dark horse in e-commerce.

The positioning of Shopee in the U.S. market is somewhat vague. It is self-operated, third-party, and cross-border e-commerce, but everything can only be regarded as second-rate, so even with the traffic support of Facebook and Google shopping, it has always been the No. 1 in North America. The four major e-commerce platforms, after Amazon, eBay and Wal-Mart.

"Mobile terminal, cross-border e-commerce plus intelligent recommendation..." Qu Li and Shen Haoyu talked about their requirements for Shopee, which is applicable to Southeast Asia as well as the North American and EU markets.

"Learn from Wish, surpass quickly, and lower prices are king..." Qu Li feels that Shopee's resource advantages should not be surpassed by Wish in any case, but the company's development is really too fast and it has attracted a lot of venture capital.

In addition, Qu Li told Shen Haoyu before that he wanted to develop a mobile terminal, but after all, it was just a suggestion. He has his own ideas and has always wanted to increase investment in infrastructure in North America. Although there is nothing wrong with it, Qu Li does not think that their shopping experience can surpass that of Amazon under the comparative advantage, so why not strengthen their price advantage?

The two did not agree, Shen Haoyu chose to resign, and Qu Li handed Shopee over to Huang Zheng.