Reborn Entrepreneurial Giant

Qiancheng Geometry's fuel vehicles and pure electric vehicles are relatively independent. Once they are unsustainable, they can cut off their tails to survive. Saab is a platform for Qiancheng Motors and Geometry Automobile to work together, so it produces high-end hybrid models.

The Saab Eian car is very similar to the Biradi F3DM, Honda IMMD, and Audi A1 e-tron, but no one said that Saab copied it. The main reason is that Geometry's three-electric technology is ahead of the entire industry.

It has been sold in Europe for more than three months, and its monthly sales have finally surpassed that of Geometry G9. Among them, Norway, a country with very low electricity prices, sells best. The European media evaluation agency conducted an in-depth evaluation of this car and gained sufficient understanding of its advantages and disadvantages.

The Saboian is particularly fuel-efficient and is most suitable for short-distance travel in urban environments. The long-distance experience is much worse, mainly because the speed cannot be improved, but it is very fuel-efficient. With the plug-in hybrid of the Saboian, why do you need diesel? And propane?

Moreover, the combination of fuel and pure electricity has made major changes to the engine, which is dedicated to hybridization. The 1.5L self-aspirated and 1.5T turbocharged engines have been in the high-efficiency range for a long time. Without the gearbox, the failure rate will be greatly reduced.

That is to say, the actual failure rate of DMI will not be higher than that of fuel vehicles, which is scary. It is safe, stable, durable and fuel-efficient. If the price is cheap, there is no need to worry about sales. It’s a pity that the Savoy is more expensive than the Nissan Leaf and Mitsubishi Alderaan.

Fortunately, Saab has AI and L2-level advanced assisted driving that can improve safety. The driving experience is infinitely close to that of a pure electric car. It is the best choice for consumers who are anxious about battery life and are interested in purchasing a pure electric car.

Because we chose the dealer model, the network expansion was a little slow, and we entered the British market a little late, so the sales climbed a little slowly. Now it is good. The Geometry Y9 has been in the spotlight at the German Auto Show, and the Geometry GF 02/04 two sedans have made their debut one after another. There are even more voices discussing Saab AION.

If that's all, Saab's sales increase would be normal. The key is that Germany's Volkswagen emissions scandal broke out: Volkswagen Group's diesel vehicles, including Audi's, used software to "fake" to meet "high environmental standards" during testing, but when driving normally At the same time, these cars emit large amounts of pollutants. This pattern looks familiar.

"Fake" is not a big deal, but when it was discovered by the United States and they investigated and found evidence, the matter became bigger. The Volkswagen Group had to peel off its skin even if it was not dead. Toyota's brake door was said to have lost 3 billion US dollars, and Volkswagen's emissions door finally suffered losses. More than 30 billion US dollars have been paid, and the fines and settlements in the United States have exceeded 20 billion US dollars!

If it is just a fine, it is the rise and fall of Volkswagen as a company and has nothing to do with the industry. But this is not the case. Mercedes-Benz and BMW have been involved in it one after another. Diesel engine cars have suffered a huge crisis of trust, which has accelerated European countries' response to new energy vehicles. push.

The direct result is that the sales of Tesla and Geometry Y9 have surged. In the fourth quarter of 2015, the registration volume of electric vehicles increased by 160.5% year-on-year, and the number of hybrid vehicles increased by nearly 30%.

Regardless of whether the United States is clearing obstacles for General Motors and Ford, or opening up the market for Tesla, they have done a "good thing" and accelerated the expansion of Future Geometry in Europe.

Of course, the impact of VW's emissions scandal is just emerging and is not yet apparent. Not only is the Geometry Y9 popular in China these days, Lantu Fuguang, this "ordinary" car, directly competes with the best-selling joint venture cars due to its safety and comfort features.

However, the Lantu sedan still lacks a breakthrough point, which is the Chinese version of the North American IIHS crash test. China Insurance Research crash test results. Unfortunately, this project will not be launched for the time being, and the testing institutions independently purchase test models. And the concept of safety is really difficult to create huge purchasing power. In the end, it depends on the price. The price of the 1.3L engine is reduced to 98,000, the price of the 1.5L engine is 119,800, and the price of the 1.8L self-aspirated top version is 139,800. An additional 10,000 yuan is added, which is about 10,000 yuan lower than the Nissan Sylphy and Volkswagen Lavida.

Such a price is naturally more expensive than domestic cars, especially Geely Emgrand, but it is cheaper than joint venture cars. In the final analysis, it is still a cost-effective domestic car. The patent licensing fee of joint venture cars is replaced by car configurations to improve its performance and safety.

The reason why Qiancheng Geometry dares to release such a price lies in the cost control capability of the Fuyao architecture. For example, Chery's CVT gearbox with the same performance is the cheapest. With the endorsement of Qiancheng Lantu Fuguang, Chery's CVT25 has become famous. As long as Lantu Fuguang's consumer feedback is good, this gearbox will become a trump card product of Chery.

Lu Tao and the others are full of confidence. This fuel vehicle designed based on the Fuyao architecture is not inferior to joint venture vehicles in terms of performance and fuel consumption control. The biggest gap is the brand, which has been quickly smoothed out by the existence of Geometry G9 and Y9.

Especially the Geometry Y9. This review car was discovered after the military parade. Like the Honor three-piece suit as a national gift, it is an honor for the company. As the only domestic manufacturer of "inspection cars" besides Hongqi, it has a great future!

There is no doubt about the product strength of CMQ, and its quality and safety are guaranteed. Although it has not yet reached the point where consumers can close their eyes and buy it, it is qualified to compete with joint venture cars after all. Judging from the number of reservations, the performance is still good.

The senior executives of Geometry 5 believed that the two sedans of Landu were not a big problem, so Qu Li concentrated his energy on the European market: "While Volkswagen and other German cars are being suppressed, we quickly went to conquer the city."

It is obviously inappropriate to use fuel-powered cars to hit the European market. We still have to rely on pure electric and hybrid vehicles. To be more specific, we have to rely on Saab, a niche luxury car brand.

Qu Li agreed to various requests from the top management of Saab (Saab in China is a sub-brand of Future Geometry, and abroad it is an independent subsidiary registered in Sweden), such as increasing the number of employees, increasing distribution channels and advertising investment, building 4S stores, etc.

As an old European brand, Saab is obviously more famous than Geometry, so its sales exceeded 3,000 units not long after its launch. Now:

"I promise to achieve monthly sales of 5,000 by the end of the year, and monthly sales of 10,000 next year..." Saab CEO is a Nordic professional manager. Knowing that Qu Li promised to increase investment and revive the Saab brand, he flew from Sweden to Xingsha and gave plan, make commitment

"Saab is a hybrid car with lower carbon emissions than diesel cars. It has a good user experience. Our product strength..."

Needless to say, Qu Li knows very well that there is no one in the world that can compete, just like there has not been a pure electric car that can challenge Tesla and Geometry until now.

This is not to say that there are no new car-making forces now. Fisker acquired by Superboy, Lucid founded by Tesla executives, and Rivian invested by Amazon and many other giants. Unfortunately, the electric vehicle industry chain has not yet been cultivated. They and Traditional automobile companies cannot control costs to achieve mass production, and they lack software talents to achieve intelligence...

Saabian's battery is less than 20KW, while the battery of Geometry G9 and Y9 is 85KW. Selling one Geometry pure electric car is equivalent to four Saab hybrid cars, while Saabian's price is US$60,000. It is obviously selling hybrid vehicles. In other words, you can earn more profits, and there is still enough room for price reductions.

Of course Qu Li and the others have researched this, but this time they mainly focus on integrating the sales channels between major brands. Geometry is a pure electric luxury car mainly through self-operated stores, Saab is a niche luxury car, and Qiancheng fuel car is an affordable car. The overseas channels are different; domestic brands are just mixed together and not separated yet.

Now, Qu Li wants to increase the weight of the Saab brand while ensuring that his control is not weakened. While relying on the professional managers of Wai Guoren, he also needs to let the domestic team learn how to avoid pitfalls overseas. It's troublesome...