Reborn Entrepreneurial Giant

Chapter 781 Mitsubishi Motors Fraud

There are so many important departments in Shijiang Jumei. Why Qu Li attaches so much importance to Jumei Logistics is of course to promote his last strategy in Shijiang Jumei, which is to go to the countryside with Juhuasuan.

Huang Zheng has formed an intelligent recommendation algorithm team and has begun to experiment with the "farmland cloud group" based on distributed artificial intelligence. Pinxixi is a group purchase, and Juhuasuan is a group purchase. Use big data to improve the predictability of consumer demand across the country and break the constraints of time and space on the consumer and production ends.

In the past, a common phenomenon was that small farmers had low risk resistance when producing high value-added agricultural products. Once the local market demand was not strong, they were likely to suffer losses. Now Qu Li wants to take Jumei Logistics and Tongda Network to take action, and integrate traffic on the merchant side. The side tilt increases the certainty of sales, reduces farmers' worries about marketing and sales, and allows them to focus on the production end and provide high-quality products.

In addition to logistics and transportation, there is also efficient and accurate quality monitoring to prevent products with excessive pesticide residues and heavy metals from circulating in Jumei Juhuasuan channels.

There are many and complicated things to do. Qu Li does it himself. After he has a certain degree of control over Jumei Logistics, he will also go to the front lines in rural areas to open up the entire "farmland cloud" chain.

Pin Xixi has made agricultural products a basic market, and Juhuasuan must do the same. As for the 99% for one cut, and the 99.99% for a hundred cuts, it is not within the scope of Qu Li's consideration. This is Huang Zheng's discretion. decision-making matters.

What Qu Li decided was to open a "Jumei Orchard" column on the mobile APP. Consumers who often click on the APP to water can get various poverty alleviation "fruits" from Jumei or Juhuasuan.

Different from Ali’s e-commerce platform thinking, Qu Li likes to control the upstream and downstream of the supply chain and use the scale effect and the power of technology to drive industry upgrading. This is reflected in its own brands. The well-trained teams of Xiangyun, Mi, and Kaola , was transferred across departments to the Juhuasuan Agricultural Products Department, which Qu Li was directly responsible for.

These elites have no experience except those from Koala Food and have dealt with rural agriculture. But who cares about the big boss? Even for speculation, there are people squeezing to join the team he created.

This makes Qu Li a little embarrassed. If he fails to do it, he will be embarrassed; or if Huang Zheng takes away the credit, it seems not a good thing. Fortunately, Huang Zheng doesn't care. He is also the kind of person who "does whatever it takes" to achieve his goals.

Form a team and then assign tasks. There are more than 70 million poor people in the country. There are basically no poor people in Beijing, Tianjin, Jiangsu, Zhejiang and Shanghai. In the densely populated central area, Yunnan, Guizhou and Sichuan have a large number of absolutely poor people. In the west, especially the northwest, there are few poor people. , but the proportion is high.

If you want to alleviate poverty, you must cooperate with relevant departments. Some need to be relocated, some need to be relocated, some households with five guarantees, and the disabled people (about 20 million) need to use social security to support them, and many more still need to pass means of development.

However, for commercial companies, poverty alleviation has never been the goal. Promoting enterprise development is. They give priority to cooperation with the agricultural industry. Only by allowing agricultural product e-commerce to develop scale and form competitive advantages can they better alleviate poverty.

It can be understood that getting rich first leads to getting rich later. This does not refer to the rich helping the poor, but the improvement of the country's overall strength. GDP development drives industry, technology, education, and medical progress. It can also be summarized as "Only development is the last word." , advantageous industries drive regional economy, and economic development can eliminate poverty.

Juhuasuan started from the agricultural industry belt, starting with easy things and then difficult ones. He was determined not to be a holy mother. Only when he ensured that he could survive would he help others, not the other way around.

After preliminary planning, Qu Li was about to take action, but unexpectedly, an accident happened again.

Nissan Motor reported that Mitsubishi Motors had falsified fuel consumption data. This is another incident with global influence after the "Volkswagen Emissions Gate" incident. It occurred on a few cars produced by Mitsubishi's factories for Nissan.

The story behind this matter is very complicated. In 2004, Mitsubishi Motors concealed a product defect scandal, which had extremely negative consequences. Finally, with the help of the Mitsubishi Consortium, it escaped the disaster and is now reborn from the ashes.

In 2005, Mitsubishi Motors became an OEM for Nissan Motor. In 2013, the two parties reached a comprehensive partnership, including the development of new models.

Qu Li couldn't hide his excitement. He had communicated with the Mitsubishi Consortium many times about the future. Lu Tao and others went to Japan Mitsubishi Motors to inspect, contacted legal, financial, and public relations companies. They were fully prepared, and a formal acquisition offer was almost imminent.

Then Nissan couldn't help it, and finally reported Mitsubishi Motors, and someone kindly informed Chengdu that there might be even bigger scandals in the future.

What's even worse is that Mitsubishi Motors' market value has dropped from nearly 10 billion US dollars to less than 5 billion US dollars. Some media concluded that the compensation to consumers and the return of tax benefits may exceed 1 billion US dollars. As for the amount of the fine, it is not known. .

"Can it be worse?" Qu Li did not leave Yangcheng and temporarily formed a small team nearby to follow up on the subsequent development of this matter.

On the one hand, Nissan's report is to scare away the future, and on the other hand, it is to lower the psychological expectations of the Mitsubishi Consortium through this suppression, and then take away the Mitsubishi Motors shares held by the Mitsubishi Consortium.

At this time, the future will be tested. Because the early contacts are not in-depth and due diligence has not been carried out, we do not have a clear understanding of how big the hole is in Mitsubishi Motors. If we compete with Nissan, there will be a big risk. Gambling nature.

"Let the news get out in France!" Qu Li's goal is very clear. He has never settled accounts in the first place. He only knows that Mitsubishi Motors and Qiancheng are complementary to each other. He wants to acquire Mitsubishi Motors, but it is not an overall acquisition. He will become its major shareholder and form Qiancheng· Mitsubishi Motors Alliance is enough.

As mentioned before, Mitsubishi Motors is the sixth largest car company in Japan, with a total sales of 1.2048 million cars in 2015. Mitsubishi Motors occupies a dominant position in Japan and Southeast Asia. The US and EU markets are pretty good, and its reputation is at least much higher than that of domestic brands.

Not to mention Europe and the United States, these two markets cannot count on Mitsubishi Motors. If the future is to fight a tough battle, the Japanese and Southeast Asian markets will have to count on Mitsubishi Motors.

Because of the tariff issue, what is the future of entering the Southeast Asian market? It is best to build cars locally. But here comes the problem. Local automobile supply chain companies have a close relationship with Japanese cars. It is easy to create obstacles for domestic car brands. Otherwise, we really think that domestic cars will be produced. There is no market in Southeast Asia, how can it be occupied by Japan for so long?

"France? What information." Some people don't understand

Qu Li did not explain. They would soon know that Nissan reported Mitsubishi and the decision-maker was Carlos Ghosn, a Lebanese-Frenchman who is now the CEO of the Renault-Nissan Alliance. He is known as the hero who saved Nissan in Japan. Enjoy a high reputation.

There are many stories here, such as Nissan's decline, Renault's investment in Nissan, Ghosn's leadership of Nissan's cost reduction plan, and the revival of the brand...

None of this is important. What is important is that Renault holds 43.4% of Nissan's shares with voting rights, Nissan holds 15% of Renault's shares without voting rights, and the French court holds 15% of Renault's shares with voting rights.

It seems quite complicated, right? To put it simply, the French court controls Renault and Renault controls Nissan. Private investors care about corporate profits, while the court cares about industry, so French Economy Minister Malone said in a private occasion: We must promote the merger of Renault and Nissan and revitalize the French automobile industry... (End of this chapter)

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