Reborn Entrepreneurial Giant

There is a trend among domestic car consumers, that is, small and medium-sized models are transforming into large cars, car users are transforming into SUV users, and there are more and more MPV consumers. The main reason is to obtain more space and meet family travel needs. . Also, an atmospheric car can satisfy some psychological needs.

However, the size of fuel vehicles is basically tied to the price. Qiancheng CS6 is a compact model, and the CS8 and Plus models can be considered mid-size cars, selling for around 200,000 yuan.

The upcoming off-road vehicle is a compact SUV. The city version is a time-sharing four-wheel drive, 8AT gearbox and turbocharged engine. The off-road version is a part-time four-wheel drive, 8AT and a self-aspirated engine. The former is self-developed, while the latter uses Mitsubishi's 4J12 engine 2.4L

But things are about to change in the future. Mitsubishi Motors has acquired the engine departments of Qiancheng Motors and Qiancheng Motors, and its self-developed turbocharging technology will be integrated into Mitsubishi's engine system. Domestic engine factories will be authorized to produce and supply Qiancheng Motors and Qiancheng Mitsubishi Motors.

As for the gearbox R\u0026D department, Qiancheng's dual-clutch package was sold to Wanlixing. It was considered to have given up on the plan to self-research all three major components of fuel vehicles, and instead became an automotive technology integrator, similar to French cars.

It cannot be said that Qiancheng Automobile has no strength. Whether it is the engine or the gearbox, its stability has been recognized by the market after long-term verification. The long warranty period gives strong confidence in their quality control.

Qu Li said from the beginning that he believed that the most powerful capability of a manufacturing company should be manufacturing, so he insisted on integrating digital technology to build a super factory, and he is still iteratively upgrading his super factory.

Of course, it is a prerequisite that there are no technical shortcomings. They can make engines and gearboxes well and have a clear understanding of these two technologies, but they just don't want to increase investment. As for chassis technology, once Yunhu came out, it instantly evened the gap with international giants.

On the Internet, consumers generally accept Qiancheng's geometry and chassis as No. 1 in their understanding of self-owned brand cars. Although the engine and gearbox are not top-notch in the world, they are stable and reliable.

In addition, Chery's CVT was also sold to Wanlixing. Future Geometry and Chery became the latter's major shareholders, and soon received orders from Geely, Great Wall, and Biradi. I heard that Chery gave up the dual-clutch route and cooperated with a certain company to exclusively supply 8AT and 9AT gearboxes. The other thing is the engine. As long as Chery’s engine is stable and reliable, Qiancheng does not rule out the possibility of purchasing it.

Qu Li's actions caused quite a backlash within the company. After all, fuel vehicles account for the majority of revenue, while the combined revenue of pure electric vehicles and plug-in hybrids is only half of that of fuel vehicles. Many people joined Qiange Geometry because of him. The engine and gearbox departments have just helped Qiange Geometry create brilliance. Now they are going to burn bridges?

"There is nothing I can do if you don't understand, but I still want to emphasize that electrification and intelligence of automobiles are the future, and we are the leader in the industry. No matter how hard we work in the field of fuel vehicles, we will always be the chasers..." Qu Li said It is very realistic. If they invest US$1 billion in fuel vehicles, it will be difficult for them to achieve international leadership in engines or gearboxes, but investing in the research and development of pure electric vehicles can accelerate the development of the industry.

Although Qu Li is tough, he is still very responsible. He must not only ensure their income as much as possible, but also ensure their working environment. For example, he uses the future geometry process system to transform the professional gearbox company called Wanlixing in Jiangsu and Zhejiang. Including Mitsubishi Motors.

CMGE's transformation of Mitsubishi is now basically complete. It mainly involves informatization and process reengineering of design, R\u0026D and manufacturing. Mitsubishi Motors has gone from resistance to acceptance. This process is quite interesting. Qu Li took the time to visit Japan several times, and the time each time was short. Basically, he just wanted to express one idea, which must be changed. It must be changed.

The Japanese media are also very concerned about the changes in Mitsubishi's automobiles. At first, they suspected that Qianxi Geometry wanted to steal technology, but Qu Li's declaration of electrification and intelligence was widely circulated in Japan, and the world's richest man was sought after by many.

Geometry is obviously a promoter of the electric vehicle industry. Geometry G9/Y9 has been recognized in the Japanese luxury car market, including the experience upgrade brought by Saboian's intelligent cockpit, which has left a deep impression on Japanese consumers.

It acquired Saab's Chroma Geometry and established a R\u0026D center in Europe. Last year, it also accepted some of Opel's R\u0026D personnel, giving it strong R\u0026D capabilities. It’s hard to say that Qiancheng is based on Mitsubishi Motors’ technology. At best, it can be regarded as complementary advantages. Especially global sales channels.

In 2017, Mitsubishi Motors sold more than 120,000 vehicles in China, doubling the sales volume of the previous year. The benefits of cooperation with Quli soon became apparent. Mitsubishi Motors has also streamlined its product lines, such as selling small cars in the EU and sedans in China...

For example, cars with a domestic price of less than RMB 100,000, even if they have a Fuyao structure, must be sold with a Mitsubishi license plate. Qiancheng Motors cannot have new cars priced below RMB 100,000 for the time being. I experienced the Saboian MPV, saw the styling of the new Qiancheng CS6, and then went to experience an off-road vehicle.

Qu Li originally wanted to call it Xingtu, and it echoed the electric off-road vehicle they were developing, but that electric vehicle belongs to Geometry, and this off-road vehicle belongs to Qiancheng. Both companies opposed it. For the sake of a name, Qu Li is really bad It was too tough, so the name was changed to "Lantu Qibing". The "Qibing" brand was first registered by Changfeng Cheetah, and was later transferred to Qiancheng Geometry, but for some reason it was not sent back.

The expected price of "Lantu Qibing" is around 250,000 yuan. Its appearance design features are very distinctive and it has a strong sense of hardcore off-road impact. Qu Li drove the "Lantu Qibing" from Xingsha all the way south to Yunnan, Guizhou and Guangdong, crossing mountains and ridges. While doing the road test, he also went to various places to inspect e-commerce poverty alleviation, ecological environmental protection, and cloud computing data centers. .

On the mountain roads in the south, the "Lantu Qi soldiers" performed quite well in various situations. The Qi soldiers could be used to win by surprise or as cavalry. Although they were not as powerful as tanks, they were still very impactful.

The "legacy" left to Qiancheng by Cheetah is not only the name "Qibing", but also a compact MPV with a "Fuyao architecture" CVT transmission. Originally, the plan was to let Cheetah fly out an MPV with a price of more than 100,000 yuan, and now it is with them After making the cut, it stayed, and the Fuyao architecture will not be licensed to Cheetah in the future.

Since it is for personal use, it must be adjusted. In addition to improving the perceived quality and modifying the family-like design, there is also the matter of giving it a name and debuting it at this year's auto show.

Qu Li initially chose the name "Lantu Xingguang". The compact MPV is just the beginning, so this car is called Lantu Xingguang M3. In the future, the medium-sized car will be called M6, and the medium-sized and large-sized MPV will be called M9. This is the future. How about now this compact off-road vehicle is called Lantu Qibing C3, the medium-sized one is called C6, and the medium-sized and large-sized one is called C9?