Reborn Entrepreneurial Giant

In May, the Beijin Auto Show ended, and reservations for the Geometry Y6 and Landu Qibing exploded, because small batches will be delivered starting in May, and large batches will be delivered within three months. With a specific time, people who want to buy a car finally let's move.

Geometry faces many difficulties this year. In the eyes of the outside world, there are too few new cars. The sales volume of the national popular car Qiancheng CS6 has declined, the sales growth of Geometry G9/Y9 has stagnated, and there is also Qu Li’s stubbornness. You say selling cars in China, you can drive That’s all, why sell premium cars?

Biradi sold 1.86 million units in one year and may sell 3 million units in the second year, accounting for more than 10% of the domestic market. Could it be that it relies on high-quality cars with impeccable quality? A good car will definitely sell well, there is no such thing.

If you want a car to sell well, the key is to find a good positioning. Li Auto is definitely the king in this regard, and market sales prove this. But precisely because he knew too much, Qu Li was easily shaken and not persistent enough.

The emergence of the Fuyao structure car platform was originally intended to launch more models, but Qu Li was too arrogant and had no time to define the car he wanted, so he kept dragging the Fuyao 2.0 or 1.5 Figure out the version structure.

The Fuyao 2.0 architecture only makes some improvements on the existing basis. It mainly covers everything from mini cars to large cars. The production line of the Gigafactory 1.0 version does not require major adjustments. In addition, the plug-in hybrid platform has been improved to cover everything from compact to large vehicles.

Of course, the Fuyao 2.0 architecture has not yet been completed, but the upgrade will be completed in the second half of this year. By then, mid-sized cars will be no longer needed, and it will be directly used in medium and large MPVs and off-road vehicles. As for the electric vehicle platform, it has not yet started to be built, so there is no rush.

When the centralized electronic and electrical architecture, integrated die-casting technology, and battery-chassis integration technology are realized, that will be the time for Future Geometry to flex its muscles.

Repressed product lines, slowing sales growth, and spending money on R\u0026D (Fuyao Architecture 2.0, Gigafactory 2.0, pure electric vehicle architecture, autonomous driving, etc.), this is the current situation of the future geometry, it is normal not to be optimistic, now It just depends on the sales volume of Geometry Y6.

The appearance of the Geometry Y6 and Landu Qibing launched the family design, and the perceived quality of the car rose to a new level. They received many praises at the auto show and soon appeared in major stores around the world for people to test drive. .

In order to travel across the country this year, Qu Li has accelerated his pace. He can stay in one province for up to half a month, and usually has to change places in about ten days. As for work, of course, he will take care of it in passing. He also needs to go to Xingsha and Japan to hold shareholders' meetings.

Even if capitalists are ruthless, they dare to teach bosses like Lei Jun how to do things. People like Qu Li, who don't know anything, don't dare to show their teeth, but that doesn't mean they don't have ideas about their future and Mitsubishi Motors.

Qu Li was too embarrassed to be overbearing without hitting the smiling man. Besides, there were indeed some problems with his approach to the future.

Under normal circumstances, it is normal for a car company to sell more than 20 models at the same time. Before the Qiancheng Geometry fuel vehicle, there were four models in total, the Qiancheng CS6/CS8 plus the plus version, and the Lantu Zhuguang/Fuguang sedans. Even if Including Saab's two plug-in hybrids and Geometry's two pure electric vehicles, a total of 10 cars is too few. Even if we include the Landu Qijun off-road vehicle, Lando Starlight MPV, and Geometry Y6, there are only 13 cars. The number of enterprises is still relatively small, especially the number of fuel vehicles.

Although the sales of Qiancheng Geometry fuel vehicles are declining, the average sales price of vehicles is rising, which shows that consumers are increasing their recognition of them. For example, the sales of Qiancheng CS8 and Lantu Zhuiguang have increased to varying degrees.

This is understandable. Geometry G9/Y9 sells for US$100,000 globally, and Saboian sells for US$50,000 globally. Both have very good sales. In addition, over the years, the quality of Qiancheng Geometry’s products has been well received by dealers and With the recognition of consumers, naturally some people are willing to spend more money to buy domestically produced products.

This is also related to the focus of Qu Li’s publicity. From the beginning, he has been “popularizing science” about the future, the present, and the things to be done in the future, as well as what he repeatedly emphasized: “The essence of manufacturing competition is the competition of manufacturing capabilities. , that is, factory competition.”

Qu Li made a lot of elaborations around the "super factory", and most of his views are very similar to Musk's, such as integrated die-casting and battery-chassis integration technology, all of which aim to reduce auto parts and increase safety factors; for example, auto factories Automation, digitization, informatization, including intelligence are all aimed at reducing the negative impact of "people".

CMGE's super factory, or smart factory, starts from the production and quality control links in the workshop, first focuses on the company's production module, and then gradually expands to the entire production process, obtaining data and information from the market, customers, suppliers, etc. Feedback thus acts on the production process.

This whole set of theories is full of imagination. From the beauty of time to glory, Qu Li has always been paying attention to the supply chain and the production and manufacturing capabilities of enterprises, and now he has finally achieved success. In the promising factory, the work intensity and income of employees have been increasing. Although the working system is still 12 hours, four days off and two days off ensures rest time and employee energy.

The most important income level is that it is higher than the average level of the industry. For example, the basic salary is now close to 3,000, and there is also a salary of 14, and various benefits are slightly higher than those of regular employees of joint venture car factories. Being rich means being willful. The meals have different recipes seven days a week, including three meat dishes, two vegetarian dishes and one soup. The accommodation is usually a four-person room.

The benefits are good, the requirements are also high, and there is a quality traceability and accountability mechanism. That is, when the car leaves the factory, if there is a quality problem, the specific person responsible will be held responsible, and the punishment can range from deduction of bonus and fine to dismissal.

If the remuneration is not good, you can find a job with similar remuneration anywhere, and there will be no deterrent effect in being fired. Therefore, there is a positive correlation between car quality issues and workers' income.

Qu Li has always disliked or disapproved of Biaidi. This is because the treatment of front-line workers in this company is too poor. The basic salary is only more than ten yuan more than the local minimum wage standard.

Job opportunities like Bradi's are not scarce. Ordinary employees won't care. You can imagine how seriously they work. If the quality inspection is very strict, the employee turnover rate will be very high; if the quality inspection is not strict, it will be difficult to guarantee the quality of the car. Anyway, it is an endless cycle.

After so many years of development, Qiancheng Geometry's current employee turnover rate is less than 10%, which is significantly lower than the industry average. In this process, they adopt many methods of common progress. For example, each employee can submit 1 to 2 "creative improvement proposals" every month. Excellent proposals will receive various rewards, including but not limited to cash rewards, promotion and training opportunities. …

Toyota and CATL have similar initiatives, but the rewards for joint ventures are very small. A front-line "engineer" in CATL was adopted for a cost reduction and efficiency improvement suggestion and applied it to the entire company. In addition to a large amount of cash rewards, the number of employees has been improved. Level three...

Qiancheng Geometry is ahead of its domestic peers in terms of corporate governance and production and R\u0026D system construction. Investors and consumers must realize this, so it launches an "Open Day" event every year to set aside time for investors, media, car owners and the general public. , introducing the company's development and opening up the factory for tours. (End of chapter)