Reborn Entrepreneurial Giant

Product advantages bring brand advantages, coupled with the influence of the media, the image of the product, founder, and brand is difficult to completely separate. Qu Li, the world's richest man in history, is very well-known in China, to a certain extent. It makes people feel "proud".

Most of this is formed naturally, and a small part is based on flattery. Geometry is a direct sales model, but Qiancheng, Lantu, and Saab are now considered traditional dealer models. In addition, Honor has tens of thousands of authorized stores. Due to interests, domestic There are always people helping them publicize and build momentum.

After Qu Li resigned from Time Jumei and Glory, various influences from official media, the Internet to offline private channels have been superimposed on CMOS Geometry. The emergence of Landu Qibing and Geometry Y6 seems to have opened up the market for CMOS cars within the price range of 600,000 yuan. In terms of sales, many domestic consumers seem to really recognize that their status is equivalent to that of joint venture car companies, and there is even a faint bonus from domestic brands.

It is impossible to say that Geometry's success has not touched domestic car companies, especially Geometry Y6, which sells about 20,000 units per month. Although the gross profit has not been announced, everyone knows that Qu Li has never liked to make cost-effective products. The selling price is 300,000, and the subsidy of maybe 50,000 to 60,000 is all profit.

Therefore, the stock price of Future Land continued to rise by the limit in the second half of the year. The market value of the A-share market exceeded 300 billion, surpassing Modu Automobile Group and becoming the domestic car company with the highest market capitalization. Changan, Great Wall, Geely, and Chery have successively announced that they will increase investment in the new energy vehicle industry. Some companies have also established power battery companies. Biradi will launch a new model with ternary lithium batteries...

The domestic automobile market is severely involution. As the largest industry in the world, in the fiercely competitive market, the voice of state-owned enterprises is very small. Joint venture cars allow them to make a lot of money without working hard, and can also raise the entry threshold and reduce Competitors have forced new car-making forces such as Wei Xiaoli to cooperate with traditional car companies so that they can continue to survive.

No matter how you think about it, it is difficult to say what contribution state-owned auto companies have made in promoting the electric transformation of the automotive industry. It may be a bit mean to say that they are compradors, but they only have the function of making money, and their future is slim. .

It’s not that there are those who are striving to make progress, such as Changan Automobile, which is the only company among state-owned brands whose own-brand sales exceed joint venture cars. They use a large number of Aisin 6AT and 8AT gearbox SUVs. When the Haval H6 is the dominant one in China, Make a space.

Now, the tricks of Changan CS75 have been used by Qiancheng CS6 in advance, even surpassing Haval H6 to become the domestic king. Their development cannot be said to be bad, in short, it is slightly inferior to Qiancheng Geometry. Mr. Xu of Changan joined Changan in 2006 and became the leader in 2009. Subsequently, he made great adjustments in three aspects: organizational structure, model layout, and technology research and development. In the past few years, there have been constant hits, and he has become second only to Qiancheng Geometry. own brand.

The strategies of the two companies are very similar. They are to improve the management efficiency of the enterprise, directly use foreign advanced technology, and establish R\u0026D centers abroad. Changan President Xu's achievements are second only to Qu Li's future, because Qu Tianming is well-known as " "Management Master", with stronger management ability and clearer direction and goals.

Therefore, it is not surprising that Mr. Xu visited Qiancheng Geometry. He visited two major bases, Xingsha and Beijin, and witnessed the success of Geometry G9/Y9. The cooperation had not officially started at that time. He was transferred to FAW Group last year and launched drastic reforms at Hongqi.

However, it is difficult for technology to succeed overnight, so Mr. Xu thought of Qu Li and wanted to carry out technical cooperation. This was originally impossible, but who made Qiancheng Geometry independent from Honor? Honeycomb Energy and Huaguan are subsidiaries of Honor, so they want to cooperate with Honor to build cars (similar to Juhua Wenjie and Zhijie).

Qu Li did not object to this cooperation, so Hongqi started electrification in advance, and joined forces with Honor to build intelligent electric vehicles, which attracted market attention.

In order to ensure the advantages of its own products, Qiancheng Geometry must make some adjustments. Although it still uses the Kunlun System Kirin chip, it must have its own characteristics, such as the magic modification system and autonomous driving technology.

Although electric vehicles do not have engines and gearboxes, the importance of batteries and motors is increasing. Smart cockpits are all for enjoyment, equivalent to car accessories. The reference standard is power consumption per 100 kilometers, and the weight of the car must also be considered. For example, the Tesla model 3 can run 606 kilometers (CLTC standard) with 60 kilowatt hours of electricity. Under the same standard, it can only run 506 kilometers with 60.5 kilowatt hours of electricity from Pressi's latest Han EV, but the Han EV is 160 kilograms heavier.

The energy consumption control of Geometry Y6 is very different from that of Tesla model 3, far ahead of other car companies. From the initial 20 kWh per 100 kilometers, it has now dropped to less than 15 kilometers. After the OTA upgrade, the battery life can be increased. This is related to kinetic energy recovery, but also to motors and electronic controls.

After a split of Huaguan's motor department, many elites joined Geometry. Now the team has been re-trained and is equally strong, but Geometry no longer uses Huaguan's motors. As for Honeycomb Energy, of course it has battery electronic control capabilities, but Geometry purchases batteries, so it has always used its own solution.

Future Geometry does not rely heavily on Honeycomb Energy and Huaguan for core technologies. After all, there are also overseas suppliers of power batteries such as CATL and their self-developed lithium iron phosphate batteries, air suspension, etc., but the prices are more expensive and cannot satisfy the needs. their needs. In addition, Tianming Fund has always been the major shareholder of Infineon, a major automotive chip manufacturer.

After the discussion, everyone felt that the cooperation between Honor and Hongqi had little actual impact on the future geometry. At most, it would lose some of its advantages in publicity. This price is still worth paying. The cooperation between Yiqi Hongqi and Glory has a great promotion effect on Glory. Mr. Xu is very bold in making this decision.

However, Honor's model is different from that of Chrysanthemum Factory. It is mainly a spare parts supplier rather than a service company that provides integrated solutions. It will not provide autonomous driving technology for the time being. Because Honor is developing a universal self-driving technology solution, they provide the core algorithms and computing power in the background, but how to optimize the tuning is a matter for the car company, which can be regarded as a large model plus personalized tuning.

After Qu Li published the famous Transformer paper at Google, he made huge adjustments to their research direction. Fanxing Research Institute formed an elite team of dozens of people to develop general-purpose large models, and Honor developed car-specific autonomous driving. Large models are mainly purely visual solutions.

As for car and machine chips, of course they have to rely on Spreadtrum Weizhi. Honor has split Spreadtrum and Weizhi into two subsidiaries, but they are still working together to continue to strengthen AI attributes and improve computing power based on Kirin chips.

Everything is ready, the cooperation between Hongqi and Glory is just the beginning... (End of this chapter)