Reborn on Top of Football

After bringing together two representatives from the Football Association, Zhu Heyuan and Chen Jingang, Wang Ai's team finally took shape. After staying one night in the hotel in Nuremberg, the next day rushed to the Adi headquarters and received a warm welcome from the other party. After shaking hands with each other, Wang Ai looked at Schrapner. The old man was in charge of negotiating for two months, and he looked thinner.

Wang Ai stepped forward and gave the old man a hug. The old man was slightly miserable, and then smiled.

This agent, Wang Ai, has become more and more satisfied. Although his ability was average and his connections were not extensive, he faithfully fulfilled his original vows and almost perfectly completed Wang Ai's vision. In the past three years, although there were not many advertisements, they focused on the big brands and big companies, and were responsible for many complicated negotiations.

There is no credit, but there is hard work. And Wang Ai is not the kind of credit of the big-name broker, it is precisely this kind of hard work. It is also necessary to be such a talent as Schrapner.

The group went to the conference room. Last night, Wang Ai had carefully read the text of the contract brought by Leoni, and there was no objection to the specific terms. After watching it in detail in front of a lawyer hired by CY Sports today, With a Montblanc fountain pen, he solemnly signed his name.

With the total value of 85 million euros and the completion of the five-year contract, warm applause rang out in the conference room. The negotiation teams on both sides were most enthusiastic, and their two months of hard work finally landed. Zhu Heyuan and Chen Jingang represented the guests of the Football Association, the guest of Wang Ai's family represented by Xu Qinglian, and friends who had close relations with Wang Ai, such as Leonie and Constance, all applauded and congratulated Wang Ai.

After signing, Wang Ai and the manager responsible for business development of the other party got up and shook hands separately, and shook hands with the negotiators of the other party. After that, Wang Ai gave each member of the negotiation team a hug. After a short celebration, the two sides attended a press conference and signed a large document that had no legal effect in the presence of many reporters. This is for reporters.

In the flash of flashes of light, Wang Ai in a Chinese dress and the other manager in a suit and leather shoes shook hands in a friendly manner, and then answered reporters' questions.

Questions are strange. Some ask Wang Ai if he considers moving to the Bundesliga, some ask Adi's next new product, some ask Wang Ai how to spend this money, and some ask Adi what plans to choose Chinese players.

On this occasion, of course, Wang Ai can't make an amazing statement. After all, this occasion actually belongs to Adi. People signing such a lot of money is a propaganda for their own companies, so Wang Ai's performance is satisfactory, or smooth Answered the question.

The five-year contract of 85 million euros is of course paid in installments. Originally, Adi considered that it was small and then big. However, under the struggle of Schlaipner, the average annual rate was basically the same, because the banknotes were always depreciating. The more you get, the more profit you will undoubtedly get. This is also Wang's account, because next year is the subprime mortgage crisis, the dollar and the euro will have a precipitous depreciation, so get more points. The final five-year payment limits were 15 million, 16 million, 17 million, 18 million, and 19 million, respectively.

At the same time, there are many additional clauses in the contract. In terms of cooperation requirements, Wang Ai needs to comply with attending more than two Adi new product promotion conferences or press conferences a year, and shooting Adi advertising films and promotional videos less than six times a year. The length of each promotional video is no more than one minute, and the shooting time is no more than one hour.

In terms of discipline, Wang Ai must not wear clothing or sneakers of other sports brands or cooperate with other sports brands in training and life. It is forbidden to engage in activities that violate the image of Adi's company and brand, and there must be no major scandals due to personal reasons, and no acts that violate social justice. Once there, Adi will reduce the payment of the contract and even cancel the cooperation.

On the other hand, Adi also set a lot of bonuses under Wang Ai's fight, including World Cup and Olympic qualifying bonuses, World Cup goal bonuses, UEFA Champions League goal bonuses, major personal honor bonuses, and personal significant bonuses to Adi. Obviously helps with big event bonuses. In short, they are temporary rewards linked to Wang Ai's personal influence and business value appreciation.

When looking through the contract, Wang Ai found that although these bonuses were detailed, they also left a lot of rich space. After all, no matter how detailed the contract is, it is impossible to cover everything, no details, and no omissions. According to previous experience of signing contracts and understanding of the same industry, this major commercial contract of sports stars often depends on the quality of the cooperation between the two parties. If the cooperation is good, the company will be more generous, if the cooperation is poor, the company will be stingy. Western society also talks about human relationships. Such major cooperations are included in the company's annual major plan. If it is not too damaging, as long as this contract is signed, the two parties will become an alliance of interests. give up.

Of course, the company can only stop its tears with tears.

At the same time, if the performance of the signatories is getting better and better and the value of the company is huge, the company will also pay benefits outside the contract, such as temporary additional bonuses, such as providing additional funding, in order to compete with competitors for the next signing opportunity Introduce other non-competitors to cooperate with, such as influencing in transfer negotiations, and even playing a role in the fight for major awards.

Wang Ai ’s personal business value development has not been fully released because of this signing. Just as his news value has never been fully developed, maintaining a certain degree of hunger and thirst will help Wang Ai's more calm choice. . It is the same whether it is advertising cooperation or news cooperation. It was also because of the consistent and methodical approach of Wang Ai's party that he finally obtained this very advantageous contract condition.

Over the past few years, the two sides signed a mutual inspection period each year. Wang Ai's consistent performance and good record are all favorable factors that prompted Adi to make up his mind. After the contract was signed, Wang Ai has become the global spokesperson for Adidas and one of the global spokespersons in the football field. Although there are many spokespersons for Adi, football, basketball, and tennis each have a lot, but the status of the spokesperson is different. The lowest is regional endorsements, such as Zheng Zhi and Zhang Liangying, and the top is product endorsements, such as Gerard, a global name, and then the corporate image endorsement, or the overall product endorsement. This is the case of Wang Ai, and directly with Adi The overall image is linked, so the two sides are so cautious and the endorsement fee is so high.