Reborn on Top of Football

Vol 2 Chapter 162: Kugel's new business

After Wang Ai and Huang Xin initially discussed the countermeasures, Huang Xin reported to Ai Xiaoqing, who was in charge of overtaking. Wang Ai and Ai Xiaoqing nodded in this huge investment. After a series of studies, it was determined to be feasible. Beyond this, I discussed it with the Liaoning Football Association and finally decided to announce it in May, that is, after the end of this season's A.

On the one hand, they are all engaged in football. Shide now has two A-A teams, which are also very powerful in the football circle. Can they not provoke them as much as possible? Why do they not need to create enemies? So a long time delay is good for both parties. Otherwise, people just announced that they bought 4 million in Sichuan Quanxing in January. On your side, in February, they announced 500 million to buy Liaoning. Why offend people for no reason? Even if Wang Ai knows the final result of Shide, this is not about Shide, but the rules of doing people and doing business. On the other hand, the Liaoning Football Association must also consider the face of the Sichuan Football Association. The relationship between Sichuan Football and Liaoning Football is good. Sichuan Football Association It sold Quanxing for 4 million, but it seemed to be losing money on the surface, and the long-term planning was not considered for Fitch's development.

Wang Ai knows that his family can definitely agree to this plan. After all, if not Wang Ai, he will rush to the high profits of real estate. The family has already set foot in it. Although the construction of a football stadium is incomparable to the real commercial real estate development, But anyway, it can be regarded as a real estate. It does not matter if you make a profitable sale and invest a lot.

On February 22, the sun was shining. After lunch, Wang Ai ate a "triathlon" Shanghai crab yak and walked towards the training ground. With the Lion Stadium as the center, the main entrance faces east, which is the direction of the small town of Tubingen. In front of the main entrance is a business district, and diagonally opposite is a three-star hotel. At the back of the course, next to the large-scale farmland is the training field, one of which is a high-grade turf training field and three general turf training fields. In consideration of saving money, high-grade turf training grounds are generally not open. Three training grounds are enough for the first team and the second team.

Passing by the business district, Wang Ai stopped involuntarily, because he saw the gray-haired fat man Kugel and his wife Meryl standing in a newly opened shop.

This is a souvenir shop for the Tubingen youth football team. Wang Ai remembered what Huang Xin and himself had said in the first half of the season. In view of the trend of Tubingen youth upgrading, the style of play is very pleasing. The demand for Tubingen youth souvenirs has been very strong, originally zero. Sporadic development work has accelerated.

Due to Kugel's great contribution to the Tubingen youth football team, the club would like to commend Kugel, even though Kugel is not the team owner now, but he is still the leader of the largest fan organization "Tubingen forward", And the first live commentary of Lions Stadium, has a very high popularity, is the communication channel between the club and fans.

So the club wanted to create some benefits for Kugel in the sale of souvenirs. At that time, after convening Kugel, he proposed two plans: one was to ask Kugel to directly join the club as a souvenir sales manager, take salary and share The second is to authorize Kugel to allow him to open the first souvenir shop of the Tubingen Youth Football Club and give the highest discount in the range.

Kugel came home and thought about it. In response to the second choice of the club, he didn't want to actually join the club. After all, he was also the previous boss. It is okay to cheer on the boss who has performed well, but he really puts him in charge. After all, he feels uncomfortable. Besides, he now has a well-established position among the fans. Old Kugel enjoys this. This will bring a steady stream of customers to his business, but he really wants to join the club, and The fans pulled away.

At that time, Wang Ai simply designed the cooperation plan and lost it to Huang Xin. After all, she was professional and did not care much about it. I did not expect that this store only opened recently.

"Hi, Kugel, how is your business?" Wang Ai waved.

"Oh Wang, how are you? The business should be good? Anyway, it hasn't officially opened yet." Kugel and Meryl both stepped forward: "Wang, I think we still have fewer varieties of souvenirs. You see , Now is our team flag, scarf, uniform, and team logo. These are just four, too few. "

Kugel pulled Wang Ai into this red, black and yellow souvenir store. These four items are all produced by domestic manufacturers commissioned by Huang Xin. The prices are low and the profit margins are large. Seeing only one store, Huang Xin has high hopes for it. A successful football club cannot earn more than half of the ticket income, and the other half is for commercial development.

"Well, it's a little less," Wang Ai nodded. "We still have to think about what to develop, some things have not been designed. For example, team postcards, dolls, replicas of championship trophies, backpacks, shoulder bags, hats, toys, etc There are a lot of options to wait for, but it depends on the commercial effect and even our food can be launched, but it depends on whether the fans recognize it and are willing to consume it. If we want, we can gradually develop it. "

Kugel shrugged. "I think our sales are definitely not bad. Last year we won the commemorative jersey for the double queen and we ran out all night."

"Different Kugel." Wang Ai shook his head: "I heard Manager Huang said that it is our **** fans, let alone jerseys, they can rob us no matter what we sell, but their total number is limited, ' Tubingen is going forward. How many members do I remember? No more than a thousand people? How many of them will definitely consume our souvenirs? The total number is too small. The big head of our true consumers is our loyalty Ordinary fans outside the fan organization, well-known tourists. How much commercial potential this piece can have is what determines the success of our commercial development. "

"Then I think it's okay, too." Kugel murmured and was pulled by Meryl before speaking.

Wang Ai walked into the small shop. The location of this small shop is the best one. It is directly opposite the gate of the Lion Stadium. All the property rights here are owned by the club, so Kugel is a leased house. It is just that the club has introduced a support system. Before the renter makes a profit, he only collects very cheap rent to ensure the interests of the renter. After the profit is made, the rent is normally collected. Of course, there is a time limit. The house is large and deep, with a small warehouse at the back. Kugel has taken good care of these days. Although there are only four kinds of products, they have a wide range of feelings.

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