Reborn on Top of Football

Beside the honor cabinet in the old house, Wang Ai was wearing a simple black coat with a pair of fronts and sat on a simple wooden chair. On the opposite side are several reporters in the front row and several photographers in the back row. The only person Wang Ai is familiar with here is He Wei. However, today's leading role is a reporter from Xinhua News Agency, which is the task assigned by the leadership.

After everyone was settled, Wang Ai put on a few poses at the request of the photographer, and then the interview officially began.

"Everyone is very curious about your investment in the civilian golf course. Can you tell us what you thought at first?" A mature male reporter sitting opposite Wang Ai said with a smile.

"It was me who intuitively understood the gap between us and football powerhouses in terms of football infrastructure, and I had the idea to change. Later, as my business income continued to increase, I also had the ability to do this, so I started did it."

"Did your goal start with 10,000 seats?"

Wang Ai shook his head: "I didn't dare to think so much at the beginning. In 2003, my business income at home and abroad was probably only about 300 million yuan, and it was only 100."

"When did that start to accelerate? What's the reason?"

"The point of this change is probably in 2009? We have received strong support from many local governments. When our team went to talk with some places before, people also had concerns because the land supply in cities was relatively tight, and It is almost impossible for us to do this to have any driving effect on the local economy. You don't even charge tickets. After 2009, the development level of our country should have reached a certain point, and then this aspect began to pay attention. "Wang Ai wanted to shut up when he said this, but noticed that the reporters on the opposite side were still staring at him, so he could only smile awkwardly: "Of course, my personal income also started to increase during this time, um, it increased. It's pretty fast, probably everyone knows it, right? I remember that there are magazine statistics every year?"

"Is it true?" He Wei in the crowd asked, "You said your total income last year was 3 billion?"

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Wang Ai looked at him and smiled: "Almost."

He Wei secretly clicked on Wang Ai, the magazine could only be an estimate, and it was very winking. Some need to be exaggerated and they are exaggerated, and those like Wang Ai that need to be reduced are also appropriately reduced. But He Wei and the others, as insiders, made their estimates much more accurate.

"Will you continue to invest in the future?"

"Not for now."

"Why? Is the target 10,000 seats?"

"Because the management in the later stage can't keep up." Wang Ai said: "Although the stadium is free for everyone to use and has received support from local governments, it still needs some planning, such as the organization of various business activities, such as rental Stadiums, such as organizing low-level leagues around stadiums, etc. Because stadiums have some maintenance costs after all, when the scale reaches a certain level, the maintenance costs add up to a huge amount. Considering that I am 27 years old, that is to say after all One day I won’t be able to support it with my income, so I have to think about the self-hematopoiesis of the stadium in advance.”

"Then why don't you charge? Even if you charge less?"

"Because I can't charge it." Wang Ai smiled and said, "Now there are so many ways of leisure and entertainment, you can't charge people anymore. You can only charge for renting stadiums and organizing low-level leagues. We pay special attention to the latter. For example, stadiums Several nearby teams come to the game regularly, and they play well, and gradually they will have fans. When the number of fans reaches a certain level, it is necessary to place a few rows of seats to improve the viewing environment. At this time, you can charge some money For example, one person and two yuan. Part of this money is used for stadium maintenance, and part of it is paid to both sides of the game, and this low-level league will start. If you play better, there will be various low-level sponsors to buy the stadium. Advertising, buying jersey ads, etc., and slowly continue to develop, there will be a higher level of the team."

"Sounds like you're familiar with these?"

"Yes, I went through the process of developing a complete amateur team to a professional team in Germany. The Tübingen youth started out as a state league, a purely amateur team. We are this model and finally turned into a professional team. of."

"Is your next step ready to focus on the infrastructure of the stadium to open up the development of lower-level leagues?"

Wang Ai thought for a while and shook his head: "No, although I hope to do so, it is not the time. The stadium is because urban residents need outdoor sports venues, and there is a supply after the existing demand. We follow the trend. The lower league leagues This, I still can't see the strong demand of the majority of fans. If I do it now, it will be tantamount to removing seedlings and helping them with half the effort. In fact, in the low-level, the boundary between fans and players is not clear. He may be a fan, but he is also a certain player. Players of an amateur team, that is to say, after the football population reaches a certain level, there will be soil for low-level leagues to bloom everywhere, and the football population is first subject to infrastructure. Therefore, we provide infrastructure first, so that the football population will naturally slow down. Slowly expand, wait until the time is ripe to promote it, and now it is mainly considered from the perspective of commercial rental of the stadium.”

"One of your famous views is that the level of national development determines the level of development of high-level professional leagues in particular. Can you analyze your concept of civilian stadiums from this perspective?"

"Modern football is a foreign sport to China. When the developed countries in the West became industrial countries, the large concentration of urban population in that stage naturally led to the development of football, and we are still an agricultural country, and there is no strong demand for this. So Before the founding of the People's Republic of China, including the group of Li Huitang and Li Fenglou, football was a purely niche sport in China. After the founding of the People's Republic of China, on the one hand, we will take off the hat of the sick man of East Asia, and on the other hand, we will also participate in international sports exchanges. In the case of incompleteness, the state organizes various cultural and sports activities. That is to say, football in western developed countries is native and self-generated, but we promote it artificially. Our technological level and the consumption power of ordinary people are fundamental We can’t reach the level of original birth, and ultimately we rely on our organizational strength, mobilization power, and the sincere love of the common people to reach the current level.” Speaking of this, Wang Ai spread his hands: “You may as well think about what kind of sports we have. The highest level? Table tennis, why? Low cost."

Seeing the reporters exchange glances, Wang Ai quickly added: "I'm not denying the fine traditions of our table tennis team, I'm speaking from an investment perspective. After all, table tennis only needs one table, one ball, and two boards. How big is the mass base? Sports have always been cheaper and more widespread."