Reborn on Top of Football

The meeting room was warm as spring. Outside the window is the training ground. Standing here and looking south, even when the weather is good, you can even see a continuous mountain shadow. In the immediate vicinity, there is endless farmland, and in the middle of the farmland are winding rivers. One side of the farmland is a patchwork, colorful town.

Because Wang Ai's time is limited, this interview is actually a joint interview. Among them are not only the sports channel of China Central Television, but also the "Süddeutsche Zeitung", and even the RTL TV station that has not been in a good match with Wang Ai, as well as reporters and commentators Zoneborn.

Even Zonneboen did not expect that Wang Ai would call him by name. He did not believe his sarcasm and ridicule of Tubingen on the TV show, and Dr. Wang did not know. So sitting in front of the smiling Wang Ai, I felt uncomfortable.

CCTV reporters have already attended the post-match press conference of the last match and were also invited to attend the reception. Therefore, the relevant topics about the match and the Bundesliga have been interviewed and domestic fans have already seen it. So I came here to interview Wang Ai personally.

In other words, Sports Channel is also preparing to join the public opinion carnival of 2002 Chinese football that cannot be separated from Wang Ai.

If it were not Wang Ai's refusal, the big fat man Zhang Bin had the urge to plan a sports version of "Art Life".

Fat people also have ideals, don't think that I will only be funny!

In addition to these three media, this time because the Ministry of Culture took the lead to bring people over, one of the media commissioned the leadership of the Ministry of Culture to come forward, and Wang Ai specifically permitted this media to join.

That is the "Sports Weekly" which had been in the cold war with Wang Ai for two years.

As the nation's largest sports newspaper, the two sides could have started good cooperation. But also because the shop is big, it is a bit arrogant. At the World Junior Games two years ago, the national youth team was not allowed to be interviewed by the media. As a result, an overseas reporter who was working at the time broke into the training ground and provoked Wang Ai.

Since then, Wang Ai's relationship with this media has fallen into a cold situation with each other. For them, Wang Ai is just a young star, so unbelievable. For Wang Ai, the "Uncrowned King" is just bragging.

It is not Wang Ai who discriminates against the media or reporters, but the common problem of the media is the need for news, fierce expectations, and the need for news to survive, which determines their style of work. This is the same for all countries in the world. It's just that in China, the media is controlled by the party, so nobody dares to play in political news. This is a high-voltage line.

So all the wildness of the media is in the field of stylistics, especially football.

Because stylistic news doesn't matter much even if it goes wrong. To put it harshly, singing, acting, and playing football are entertaining, and 99% of them are not serious. So this is where the fake news is concentrated. And football is the first sport that the whole nation pays close attention to. There is a serious “unequal supply and demand” in the demand for news and the output that football professionals can provide, or the people ’s desire and supply are completely unequal.

So all kinds of mess came out. During the World Cup, there were originally more than 800 journalists in South Korea, and Wang Ai's outstanding performance caused an additional 400 in the domestic media. With so many journalists and the pressure of the national football game too much to be interviewed, then what they are sending back to China can be imagined. Yang Chen and Wang Ai both complained and said that a reporter interviewed him on the phone once. As a result, in the next half of the year, they would have their own interview almost every half a month.

The way sports stars create value is nothing more than salary and advertising, so big stars especially pay great attention to their image, which is related to the issue of economic income. The blindly compiled "interview" is to virtually deprive a star of economic income.

For example, Wang Ai won the German Bundesliga half-time championship with his team. It was a period of strong news breaking and the best time to receive advertisements and endorsements. In this case, Wang Ai must control her exposure and “publish” the news in a step-by-step manner to make her image as positive and durable as possible.

This is called communication. At this time, if there is a random interview, even if nothing is wrong, it will disrupt Wang Ai's steps.

Therefore, Wang Aining can reduce the amount of exposure, and he does not choose the cooperation partner casually. At present he has two partners: one is the CCTV sports channel for TV news. The other is the home media "Liaoshen Evening News".

It's not that the media made up the news of Wang Ai, but soon got some inexplicable warnings from some large companies, such as Zhongyuan Paper Company, Donghai Paper Company performed very enthusiastically, and there were a lot of Internet companies in line ...

No matter how dare to compile Wang Ai's news, be careful that we don't put advertisements in your home.

There is very little news about Wang Ai in the media. If you want to watch Wang Ai's news, you must either watch the sports channel or buy the Liaoshen Evening News. No matter how itchy your heart is, other media have to forcibly endure, even these two are not. many.

This is truly the first person to be a domestic athlete. In fact, if Wang Ai's friends do not intervene, in terms of Wang Ai's current status, role, and influence, the State Council Information Office will also notify localities sooner or later, and will not be allowed to make news about Wang Ai. In a similar situation, for example, Yao Ming, since he landed in the United States, the topic has a high fever, but there is very little news about him in the domestic media because the leaders have words.

After all, the "Liaoshen Evening News" is a comprehensive newspaper, and it has not sent it specifically in Germany. In order to make up for the lack of paper media, and of course to ease the relationship with Sports Weekly, Wang Ai agreed to join them.

As for not accepting German media interviews, in this interview, the first question Zonebone calmed down was this.

"Why not accept an interview with the German media?" Wang Ai leaned slowly on the sofa and turned to look at the reporter of the "Süd German News": "I remember that after a game when I first came to Germany, you interviewed me Right? "

"Correct!"

The reporter of the Süddeutsche Zeitung today is a beautiful older sister. "But it was on the court at the time. As for the off-court, at least it was so formal today. It has never happened before."

"Okay." Wang Ai pointed to the tea cup, gestured to her, and turned to look at RTL's big nose: "Mr. Zonneborn, I should say that I did not deliberately avoid the German media. However, this requires A suitable time and opportunity. "

"Like now?" Zonneborn shrugged.

He did not become more polite because of Wang Ai's "special approval", but the fire in his chest was burning, not only because of his media attributes, but also because of his beloved Cologne team, and because of the extreme hunger of German society for Wang Ai News. thirsty.

"Is it because of the praise from Mercedes-Benz that we have to work hard to help the sponsors better promote their products?" Zoneborn nodded. "I know that the Chinese are poor, so you have almost no immunity to money."