Reborn on Top of Football

Facing the rare frankness of Lendoiro, Wang Ai was silent for a long time. He knows that today's competitive sports or football is inseparable from commercial support. Professional football is actually commercial football, just as popular music is actually commercial music. Rendoiro is a great chairman, a well-run, passionate and ideal person, and a person with a deep understanding of the rules of competitive sports. But the only problem is that he is too old to see the current trend of commercial football.

La Coruña's brilliant achievements in the past decade have not been exchanged for much growth in advertising revenue, at least not matching the results of La Coruña. The problem is that Lendoiro's business idea is still the traditional purely competitive sports idea: rely on results to drive. The rules of modern commercial football are: pull by performance, but also by topic and word of mouth!

The development of modern football is walking on two legs, while Lendoiro is walking on one leg. Therefore, Lakokon had great achievements and an epic journey, but did not get enough economic income, the club's finances have always been poor, so he has to focus on the player contract. The reason why the Bayern Club ridiculed Laco “can only stay in a small fishing port” is because Laco ’s super-long contract with Ma Kai not only made Bayern pay a transfer fee of 27 million euros, but also paid an additional 20 million euros in compensation. gold.

Bayern is rich, but it also hurts! Annoying Bayern ridicules both Laco ’s “poor” and Laco ’s outdated thinking.

Without the economic impact of the "Prestige" incident, I believe that Lendoiro can barely support it, as he did in the past ten years, giving "Super Laco" a longer life so that Laco will become Real giants. However, what happened can not be reversed, and the fragile economic situation of the small city itself makes the road to become a giant extremely difficult.

In contrast, although Wang Ai's Tubingen youths are not as famous as Laco, their economic performance is much better than Laco. Not only because Baden is the richest region in Germany, but also because Wang Ai focused on cultivating a commercial football culture from the beginning, and focused on the self-blooding of the club. His suggestions for the development of personal technical characteristics of Bai Guanghai, Luo Tongliang, Zhang Yonghai, Chen Yang, etc., are not only for the personal development of these players, but also for bringing a high degree of topicality to the club. Now in Bundesliga, the Tubingen youth are not only the best performers, but also the most topical, even surpassing the middle and lower Bundesliga teams. In terms of advertising revenue, some sponsors would rather choose Tübingen in the Bundesliga rather than choose the honest Bundesliga team that does not attract attention.

Therefore, in addition to the early construction of the Lions Stadium, Wang Ai took a sum of money from his home and never used a piece of RMB for Tubingen in the future, even if it was not the accidental fortune of selling Bai Guanghai. A large sum of money. This is why Wang Aigan nodded at will to accept Zheng Zhi, the Chinese footballer. Tubingen's players earn one-third of Bundesliga players. For example, two top-paid players, Ozil and Mertesacker, have an annual salary of 250,000 euros and a year's game bonus can reach 250,000 euros. The total income is more than half of Wang Ai, but the pressure of the game is far less than Wang Ai. This has far exceeded the level of one-fifth of the income of the top two league players in the general second league.

Wang Ai, who is also the club owner, understands the situation of Lendoiro and the plight of Laco. The question now is, what kind of attitude should he have?

It is of course most convenient to buy pull-down section directly. The problem is that Wang Ai doesn't have so much money! Although Wang Ai is currently the most successful football star in China, the football star with the highest annual income, and even the highest-paid athlete, he still cannot afford Laco! According to Shi Wenjun's calculations, Wang Ai's total income this year can reach more than 15 million euros. If the Asian team of the national team and the Olympics of the Olympic team go well, this money will surge to more than 25 million euros, that is to say Wang Ai will reach 250 million yuan in 2004 after 70 million yuan in advertising revenue in 2002 and 110 million yuan in 2003.

From this perspective, Wang Ai really practiced the current concept of commercial football. Among his total income, his salary does not even exceed 5%, which is more exaggerated than the most successful football star Beckham.

Although the annual income of 25 million euros seems to be about the same as the real value of Lacco's 5000, it is only necessary to bite the teeth for two years, but the problem is that the purchase of a football club is not only accounting for fixed assets, but also intangible assets. How can this price be? Reached 80 million euros.

And Wang Ai's income is not so much at his disposal. For example, Shi Wenjun has booked 150 million! Her "Stupid Student Fund" is preparing to officially enter Sichuan. And Sichuan is a province with a large population, with a population three times that of Liaoning. Every year, seniors can't afford to go to college, and there are far more people than Liaoning! This means that the income of the stupid food company that just entered Sichuan simply cannot support this big gap, and Wang Ai must come and fill it. Even if the stupid fund is currently being managed more and more strictly, it is still too early to make blood.

In addition, for the European part of 10 million euros in income, Wang Ai must give at least 5 million euros for public welfare. A long time in Europe, Wang Ai knows that European people's red eye disease is not mild at all, especially to foreigners. Chinese small businessmen have been treated unfairly in Italy, Spain, and France. Why?

If it is an ordinary player who earns hundreds of thousands of euros a year, but a successful football star like Wang Ai, it is difficult to guarantee that someone will jump out and talk about it. Moreover, Wang Ai is not only his own development, but he also has to lead the development pattern of Chinese players in the five major leagues, and even assume the role of "endorsement" of the image of some countries. This does not allow his reputation to go wrong, otherwise it will be too widespread.

Before, no Chinese player has reached the current height of Wang Ai, so Wang Ai does not know what he will encounter, and no one knows it. This must be prepared for. Doing good for the public is the best way to stop people's mouths and prevent attacks.

In this calculation, Wang Ai has 5 million euros left at his disposal. Although there is such a large sum of money, it is enough for a person to fly up, but the 80 million valuation from Laco is still far behind. If you want to save Super Laco, this money will not help.

As for asking for money from home? Well, it's easy to take out 800 million yuan at home, whether it's Northern Papermaking or beyond entertainment (Internet cafes), it's easy. The problem is that Wang Ai didn't open his mouth.

Over the years, Wang Ai's ability to spend money has risen. When in China, I bought at most delicious, delicious, and fun, and it didn't cost thousands of dollars a year, and it was not him who went abroad.

In 2000, Wang Ai purchased the Tubingen youths in the German fourth league with 2 million yuan. In 2001, he invested 150 million to build a lion stadium. In 2002, he donated 100 million to help students. In 2003, he spent 500 million yuan to acquire top Chinese League club Liaoning surpassed. In 2004, at least 800 million acquired La Coruna, La Coruna ... In 2005, according to Wang Ai's habit, at least 800 million will be spent to build a new stadium ...

Wang Ai did n’t even have to ask to know how his mother would beat him: you see one (club) and love one (club), even if you go, where do you buy them?