Reborn Rich To Rival Country

Chapter 695 The Price War Begins

"On my side, Xia Yu may be a traitor, but on your side, Xia Yu should be a hero, right?"

"As for the hero, your old man can be killed in exchange for benefits, so why do I believe that I will not end up with Xia Yu in the end?"

"You foreigners' nonsense, I won't believe even a punctuation mark!"

Chen Mo shook his head and laughed mockingly.

"Then don't blame me for being ruthless!"

Diana didn't talk nonsense either, got in the car and left.

If he can trick Chen Mo with his words and take down Burger King without a single soldier, that would be the best result.

But now it seems that Chen Mo, the old fox, cannot be fooled by words.

In the next few days, 500 Burger Kings in the mainland market opened almost simultaneously!

At the same time, Ken Da Chicken and Mc Egg Lau next to Burger King also opened the door together!

Because of the big rewards three days before the opening, there was once again a long queue in front of the Burger King, showing a fiery scene.

But this scene failed to make Xiong Yifei the least bit happy.

in the office.

Xiong Yifei walked over, sat next to Chen Mo and said, "Merge, Kenda Chicken and Mc Egg Lau officially launched today the special products that only our Burger King had before. I specially asked someone to buy it and try it. The taste is almost identical."

Chen Haonan snuffed out the cigarette in his hand, and scolded: "Too tired building wood! Boss, can't we find someone to sue them for copying our formula?"

"Others are not fools, how can they use the formula as it is?

There is a little less MSG here, then add a little sugar, and change it about the same, and it becomes a new recipe.

You can't win. " Chen Mo shook his head.

"Don't worry too much at the moment, because Burger King's price positioning is low, most of the customers still prefer our side.

Just not as much as before. "Xiong Yifei said.

"Boss, the cash flow on the account is only more than 40 billion yuan, and the money has to be used for the projects on the King's Road. Do you think our Burger King's store should increase the price a little bit?" Chen Haonan said cautiously .

"Increasing prices? Want to eat shit?" Chen Mo said, "The days of making money comfortably are over, and it would be good to be able to maintain today's prices and traffic."

"But the cash flow is too tight... Profits have been diluted infinitely... We have nothing to make..." Chen Haonan felt helpless.

"Where is this going? Large-scale commercial competition can cost hundreds of billions of dollars at the wave of your hand. Once the "Double Dragon Contest" model is formed and the money-burning war begins, it will be a pure loss-making operation, even if it burns billions every day, Not enough to see. " Chen Mo said.

He has personally experienced the money-burning battle between taxi-hailing software and take-out software "Double Dragon Contest"!

During that time, for a whole month or two, Chen Mo had almost no money for meals and taxis every day!

The two Internet giants really burn money like paper every day, and they beat their heads and blood!

Burn billions a day?

Not enough to see?

Chen Haonan and Xiong Yifei were dumbfounded!

Wouldn't that burn hundreds of billions of dollars every month?

How many people on the Daxia rich list can have hundreds of billions?

They couldn't imagine that kind of scene.

Chen Mo knew that the market competition had already begun, and the moment he rejected Diana, it was already destined to be the current situation.

After Xiong Yifei and Chen Haonan left.

Leng Feng walked in: "Boss, I have done everything you asked me to do."

"Okay." Chen Mo nodded.

Leng Feng hesitated for a moment, then said, "Why hide from Miss Xiong and the others?"

Chen Mo said with a smile: "Bao Jianfeng has never been sharpened! If they don't fight a few tough battles, they won't grow up after all."

Leng Feng understood in his heart.

The next morning.

The situation that makes Xiong Yifei and Chen Haonan feel scared has appeared!

Kenta Chicken and McDraw jointly announced a price cut!

The price has dropped directly to a level that is a little cheaper than Burger King!

The customers at Burger King disappeared in an instant, leaving only a few rich customers who were too lazy to line up, but such a customer base was not large.

In the evening, the ingredients have begun to pile up. According to Chen Mo's regulations, Burger King's fresh ingredients must be thrown away if they are not used up on the day.

After such a day, 500 stores, the consumption of ingredients alone is an astronomical figure!

"Boss, don't throw away the ingredients. Anyway, it's been left for a day, and it's not broken. What a pity to throw it away!" Chen Haonan muttered.

"No! Ingredients are the foundation of Burger King! Once you use stale ingredients, word of mouth will collapse and you will be caught by your opponent, and you will die faster!" Chen Mo shook his head.

"But now, every day, tens of millions of billions of dollars are wasted in ingredients. I think it hurts!" Chen Haonan said.

"Calm down!" Chen Mo patted Chen Haonan's shoulder and comforted with a smile.

"My dear brother! You can still laugh?!" Chen Haonan was about to cry.

"What problem can worry solve? Let go of anxiety and analyze the problem calmly." Chen Mo said.

Diana's office.

Diana sat in the large boss chair with a glass of red wine in her hand.

Sitting opposite is Xia Yu, also holding a glass of red wine in his hand.

"cheers!"

"cheers!"

They both drank and laughed at the same time.

"Mr. Xia's shot is really extraordinary. Today, we cut off at least two-thirds of Burger King's traffic!" Diana laughed.

Xia Yu is a person who enjoys being touted, but she is not careless, she knows that a lion fights a rabbit with all his strength.

"Our company's biggest advantage is financial strength."

"I know very well about Burger King."

"Chen Mo's stall is too big, and there is not much cash flow on the account to distribute to Burger King."

"And before resigning, Chen Mo also mentioned to me the idea of ​​starting a late-night snack series, and now I have implemented all of them in our stores."

"Now, Burger King is at a disadvantage in price, product, and events!"

"What is he fighting us for?!"

...

...

Looking at the guests who were arrogant, Xiong Yifei only felt that her chest was congested, and she scratched her hair in depression.

Since the establishment of the education and training company, Chen Mo has always worked hard behind him. Xiong Yifei can be said to have a smooth journey and no pressure at all.

In addition, at a young age, he got the top position on the young rich list.

Xiong Yifei once thought that she was a business genius.

Today's situation finally made Xiong Yifei realize his true strength.

The same goes for Chen Haonan.

"How's the night snack series going?" Xiong Yifei asked.

"It's not very optimistic, because the next door also has a night snack series, and it's earlier than our launch time." Chen Haonan sighed and took out a cigarette.

Xiong Yifei used to hate men who smoke.

At this moment, she finally understood why Chen Mo and Chen Haonan always like to smoke a cigarette when they are thinking about problems.

"Come with me too." Xiong Yifei said.

Chen Haonan hesitated: "This... Brother Mo said smoking is not good..."

"I'm so annoyed! Hurry up and get one!" Xiong Yifei said irritably.

"Cough cough cough ~~~~"

Xiong Yifei was so choked that tears came out, but the irritability in her heart was finally relieved.

After smoking a cigarette, Xiong Yifei completely calmed down.

"Let the major stores count the existing passenger flow and the daily consumption of ingredients, temporarily reduce purchases, and reduce costs.

In addition, let the food research and development department launch the "breakfast series", dessert and beverage series as soon as possible, and fight against the enemy. "

"In terms of price, we also have to drop it. I'll ask Brother Mo for this."

"Brother Haonan, if you have any good ideas over there, you can tell me or Brother Mo."

"Let's go! Take action!"

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