Reborn Tokyo Golden Age

Leaving aside the matter of advertising, the expansion of sales channels encountered problems at the very beginning.

If flashman wants to ship in large quantities, it is absolutely impossible to rely solely on retailers in Tokyo.

Those large-scale electrical appliances mass merchandisers are the mainstream sales channels. Daiei Electric Appliances originated in Kobe in the 1950s.

After more than 20 years of development, it has already started to spread chain stores all over the country, and it is the first target partner of Baichuan Electric.

However, things backfired, and Hasegawa lost the first battle.

So today, Bai Chuanfeng, the president of the company, decided to go out in person today.

"Gao Mu-san, our Shirakawa Electric's flashman is officially authorized by the creative inventor Mr. Andre.

It has nothing to do with Sony's walkman, let alone an imitation. Please see, this is our patent authorization letter. "

As he spoke, Bai Chuanfeng put the power of attorney written in English in front of Takagi Kunio.

However, Kunio Takagi just glanced casually and didn't pay attention, "Shirakawa-san, but Neon Sony is the inventor of the walkman.

Without Sony's authorization, it would be difficult for us, Daiei Electric, to sell your products. "

"Takagi-san, please trust me..."

"Bai Chuan-san~"

However, before Bai Chuanfeng could finish his sentence, Kunio Takagi interrupted him with a wave.

"It's not impossible to sell this flashman from your company in Daiei, but..."

Kunio Takagi crossed his hands on the table and leaned forward slightly. "But the pricing power of flashman must be handed over to us."

Bai Chuanfeng narrowed his eyes slightly, he raised his head and took a serious look at the person in front of him.

The other party still maintained the posture of leaning forward, still with that expressionless look.

No, he's not expressionless, he's just so cold that he doesn't bother to explain.

It turns out that the issue of patent infringement is nothing but a cover.

Daiei Electric didn't care about the so-called patent issue at all, that was the matter of Shirakawa Electric and Sony.

What Daiei Electric really wants is the pricing power of Baichuan Electric's products, and it is very clear about the hot sale of Walkman.

After all, in its own Daiei retail department store, Walkman has been shipping wildly for several months.

Kunio Takagi, the director of the planning department of Daiei Electric Appliances, is very clear about how much profit is behind this.

"Takagi-san, a product like flashman is unique in the market.

Even with Sony's walkman, it is not inferior, and it has enough charm to attract consumers to buy.

The price of 25,000 yen is a very reasonable price. "

Although we know that the other party is eyeing us, but Baichuan Electric needs to open up the market, and Flashman needs to be promoted to the public.

Bai Chuanfeng could only continue to deal with the other party, and could only lower his posture as much as possible if he wanted anything from others.

Kunio Takagi agrees with Bai Chuanfeng's judgment in his heart. As a retailer who faces the market directly, he knows what the public likes very well.

He even has a higher evaluation of Shirakawa Electric's flashman, and those four colors alone are enough to beat Sony's single style.

But greed is the most basic quality of a businessman.

A little-known small club suddenly came up with such a product.

Presumably, a lot of hard work has been put into it, and maybe all the wealth is bet on it.

If this is the case, this flashman is likely to be the product that determines their life and death.

That being the case...

"Shirakawa-san," Kunio Takagi shook his head seriously, "Daei sells your products from Shirakawa Electric, and there is a considerable risk of infringement.

If we hand over the pricing power to Dayong, we are willing to take the risk.

And this is also an extremely wise choice, because we know the psychological price of consumers best.

The pricing power is entrusted to us, and the flashman of Shirakawa Electric does not have to worry about the sales volume at all. "

"In addition," Kunio Takagi's expression became more serious, and he leaned slightly closer to Bai Chuanfeng's ear again, "Presumably Bai Chuan-san is also waiting for the flashman to be sold back, so that Baichuan Electric can be revitalized."

After speaking, Kunio Takagi sat back on his body, twitching the corners of his mouth, with complacency in his coldness.

The ear-piercing voice echoed in his ears for a long time, Bai Chuanfeng glanced at the other party expressionlessly, and then slowly lowered his gaze.

Hasegawa sitting next to him was both angry and helpless.

…

After exerting extreme pressure, Kunio Takagi folded his arms and waited for Bai Chuanfeng's decision.

Such small clubs often can only survive by relying on a single product.

This is the basis for their survival, and at the same time, from another perspective, it is also their Achilles' heel.

As long as you hold this point, you are not afraid that they will not give in.

It's just the rebates for selling products, how can there be so much harvested by such an aboveboard method as pricing power.

"Sorry Takagi-san, Baichuan Electric will not give up pricing power."

Without warning, Bai Chuanfeng stood up, "It's a pity that we didn't reach a cooperation with your company this time, and I hope there will be opportunities in the future."

"Eh!" The completely opposite result as expected surprised the confident Kunio Takagi.

Bai Chuanfeng didn't have the heart to continue to flirt with the other party, he bowed to the other party behind him, and took Hasegawa directly to prepare to go out.

Kunio Takagi's angry voice came from behind "Bai Chuan-san", "After leaving this door, the products of Bai Chuan Electric will never appear in any retail store of Daiei Electric, I promise!"

Bai Chuanfeng paused, then continued to leave here without looking back.

Coming out of the building in front of Toyocho Station, Bai Chuanfeng loosened his tie.

Huh~, a breath of suffocation roared out, and the irritable heart quietly calmed down.

"I'm sorry! President Shirakawa, it's my incompetence!" Hasegawa by his side pressed his hands to the seam of his trousers, and bent down deeply.

Not only did he not succeed in leaving the school, but he also made his president severely embarrassed. At this moment, Hasegawa felt ashamed to humiliate his ministers to death.

Bai Chuanfeng waved his hand, "Hasegawa-san, it's not your fault, it's because the other party's request is too much."

Pricing power? If Flashman's pricing power is given to Darong Electric, the result is likely to be disastrous.

The price of 25,000 yen was the price that Shirakawa Electric discussed for a long time and finally agreed upon.

Compared with Sony's 33,000 yen, the price advantage is obvious, and it can guarantee considerable profits.

After all, what they do is mid-to-low end, which can be regarded as a misplaced competition with Sony, so that flashman will have a greater certainty of making profits.

But if the pricing power is handed over to Darong Electric, then the final price on the shelf is another matter.

Darong Electric is optimistic about the flashman market, wants more profits, and sets a higher price.

Then it is bound to compete directly with walkman, the price is too high, and the number of people buying will decrease.

In this way, Shirakawa Electric was still the one that was damaged in the end. After all, Darei Electric did not bear the production risk.

If Daei Electric is in a price war with competitors, lower the price of flashman to attract crowds.

In the end, the profits of Baichuan Electric will be diluted, after all, the production cost is fixed.

Moreover, the price fluctuates greatly, which is a kind of damage to the reputation of the product itself.

It will imperceptibly damage the brand value of Shirakawa Electric, and consumers will eventually abandon KITA after a long time.

So no matter what, Bai Chuanfeng will not hand over the pricing power to the other party.

He even thought maliciously that the ultimate goal of Darong Electric's desire for pricing power was to control Baichuan Electric.

After all, your sales channel is with me, and I have the final say on how much to sell.

After a long time, if you want your club to continue to survive, are you still obedient?

Maybe it will be produced by Shirakawa Electric in the end, and then the brand of Daiei Electric will be posted.

So of course Bai Chuanfeng would not make such a decision that left him with great hidden dangers.

What's more, for products like flashman, apart from Sony's walkman, there is no other similar product in the market.

Rare things are more expensive, as a manufacturer, Shirakawa Electric has a certain bargaining power.

Seeing that Hasegawa beside him was still bowing his head in silence, Bai Chuanfeng patted him on the shoulder.

"Hasegawa-san, Daiei Electric Appliances is only one of our goals. Don't be in a hurry to get discouraged now, and wait until we open up other mass-market home appliance companies."

"Hay!" Hearing what Bai Chuanfeng said, Hasegawa perked up again.

Darong Electric has indeed developed rapidly, and there are hundreds of chain stores across the country.

Especially in recent years, it has developed vigorously through various price wars and mergers with other retail stores.

Just like the United States of China, it is now in a period of barbaric growth.

But if the requirements are too harsh, don't go.

After all, the retailing of home appliances is not the only one of its kind. With capital as the background, Neon has a lot of various electrical department stores.

Bai Chuanfeng gave Hasegawa a very clear bottom line for negotiation, and the pricing power must not be handed over.

However, the rebate can fluctuate, ranging from 10% to 15%, and can be adjusted according to the size of the opponent.

Hasegawa regained his energy and set off again, with Yodobashi and Yamada Denki as his targets.

Although he lost the first battle, Bai Chuanfeng was actually very confident in his own products.

He believes that there will always be people with discerning eyes who realize the potential of flashman.

But having said that, like Shirakawa Electric, it is actually rare for manufacturers to go to retailers everywhere and directly connect with the sales end.

There are no more than three mainstream ways of home appliances in Japan now, home appliance retail channels, factory direct sales channels, and corporate sales channels.

The home appliance retailer channel accounts for the mainstream of electrical product sales, but generally manufacturers will contact home appliance retailers through sales companies.

After all, it is impossible for manufacturers to go to retailers one by one across the country, and the sales company acts as a distributor, and they will be responsible for selling products to retailers large and small across the country.

It's just that Baichuan Electric has just started, and has not yet found a dealer who is willing to accept them.

At present, I can only contact home appliance retailers in person. Of course, powerful retailers have branches all over the world, and they are no different from dealers.

Another sales channel is factory direct sales, not to mention this.

Except for giants like Panasonic and Hitachi, few have the ability to establish a direct sales network throughout Japan.

Horrific manpower and material resources, the amount spent is definitely an astronomical figure.

For the current Baichuan Electric, there is no need for such a channel. After all, the product is too single to support it.

As for the last type of legal person sales, manufacturers sell directly to enterprises, similar to the future B2B business.

For example, enterprises purchase computers, air conditioners, etc. in bulk. This sales method relies on strong personal connections.

Don't think about it, Bai Chuanfeng is alone at this moment, and flashman is not a bulk commodity that the company purchases in bulk.

Therefore, the most suitable channel for Shirakawa Electric is the home appliance retailer channel.

But unexpectedly, when Hasegawa was looking for sales channels all over the world, someone took the initiative to find the door of Baichuan Electric.

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