Reborn Tokyo Golden Age

Flashman shipped 60,000 units, but this is not the best-selling product of Shirakawa Electric.

What Shirakawa Electric has actually shipped the most is..., earphones.

Thanks to its own creativity and the promotion of stereo magazines. Once the earphones came out, they caught people's attention.

And it quickly became popular in the market, and even caused a wave of scalpers when it was out of stock urgently.

Fortunately, the production of earphones is not difficult, and the production capacity will soon follow the pace of the market.

At present, Shirakawa Electric already has three earphone production lines, which can roll out nearly 10,000 pairs of earphones every day at full capacity, which can basically meet the consumption speed of the market.

During the New Year period, Shirakawa Electric shipped a total of almost 90,000 pairs of earphones, 1.5 times that of Flashman.

This is because the production capacity limited the sales at the beginning. Under the current conditions, the sales of Walkmans are almost doubled.

As for the hot sale of earphones, as Bai Chuanfeng expected, white earphones are the most popular color.

Of the 90,000 pairs sold, nearly half of them were contributed by white models.

After all, white is versatile. In addition to its round and technological appearance, it can also control various hairstyles and various styles of clothes.

This is the reason why it is most popular. Products with no purchase threshold will always be the favorite choice of the general public.

Although the price of the headset is only 1,500 yen, its rate of return is surprisingly high.

The profit margin of 40%-50% is difficult to achieve in the manufacturing industry except for high-end core products.

However, this is only the initial bonus of new things. When the technology matures later, including the addition of other competitors, the price will definitely be lowered.

But so far, in just ten days of the new year, earphones have brought more than 60 million yen in net profit to Shirakawa Electric.

Fragrant ~ really fragrant.

It was also the first time for Bai Chuanfeng to taste the sweetness brought by "original" products.

Sure enough, for the electronics industry, the most profitable companies are always those companies with core technologies and R\u0026D capabilities.

So now Baichuan Electric has solved the problem of life and death, and it is somewhat profitable.

At this time, the first thing Bai Chuanfeng wanted to do was to set up his own technology research institute.

Technology is always the primary productive force.

"Everyone, it is clear that the flashman project has been a great success. But this does not mean that Shirakawa Electric can relax and lie down in the future.

Don't forget that Sony was the one who brought the Walkman idea to fruition, we were just a little bit ahead of the rest.

In front of us, there are still people who are far ahead. "

Bai Chuanfeng's words quickly calmed down the lively atmosphere in the meeting room.

If you think about it carefully, you are indeed right. It is even a little shameful to say that Baichuan Electric is just an imitator.

Seeing that everyone was in a low mood, Bai Chuanfeng smiled and said, "Of course our determination and efficiency are unmatched by others."

"Since this is the case, then we must continue to maintain our own advantages. At the same time, we must make up for our own shortcomings and strive to walk on two legs as soon as possible."

"So" Bai Chuanfeng looked at the people below with serious expressions, "I decided to establish the Bai Chuan Research Institute.

Fully responsible for the research and development of all related technologies of Shirakawa Electric, and conduct in-depth research and verification for the next generation of products and possible new technology fields. "

"San Inoue, I have to trouble you in terms of talents. All major universities and major companies, as long as there is a suitable one, dig it!

Our salary is directly doubled on the other party's original basis, so don't give them a chance to hesitate.

Even for some special talents, we can also pay relevant liquidated damages brought about by the non-compete agreement.

This is the top priority of Shirakawa Electric's future development, and it must be regarded as the top priority at present. "

"Understood!" Inoue Ken nodded seriously.

The courage of this junior is really impressive, the club has just turned around.

The first thing that comes to mind is not content with enjoyment, but the sense of crisis of development.

This sense of urgency alone may be enough for the future Baichuan Electric to break out of the encirclement.

"Yasuda-san, after the Shirakawa Research Institute was established, the first specialization topic was audio technology.

Regardless of whether it is an analog signal or a digital signal, in short, Shirakawa Electric must have its own research and development capabilities. "

"Hay!" Masaki Yasuda looked more solemn than ever.

He felt the deep pressure because his specialty was mechanical and acoustic design.

For the vast field of audio, the knowledge base is limited.

In fact, the most suitable candidate is Akira Yamazaki, but if there is no accident, he will return to Kikuchi Lab soon.

Bai Chuanfeng can't do anything about it. At present, there are only a few R\u0026D personnel that Bai Chuan Electric can use.

Most of them are contributed by Kikuchi's laboratory. Their academic ability may be fine, but their real practical experience is still lacking.

Therefore, the only one who can be in command is Yasuda, who has relatively rich experience and qualifications.

"In addition, the research and development of next-generation products must also be put on the agenda." Although Flashman has already landed, the development of the club cannot stand still.

"Do you have any suggestions for this?"

Everyone in the meeting was silent for a while, and then began to discuss with each other.

"President Shirakawa, maybe we can refine the classification of some products." Hasegawa from the marketing department spoke first.

"For example, our pink flashman is very popular among girls. Of the 60,000 units sold in the new year, nearly one-third came from pink products.

Can we make a separate appearance design according to the preferences of girls. Of course, other internal designs are consistent with other styles. "

This is also a direction, the Japanese like exquisite life.

Everything should be categorized and arranged clearly.

For example, there are more than a dozen kinds of kitchen knives used in daily life.

What kind of vegetable cutting, meat cutting, mountain blade, willow blade... There are countless types.

Moreover, many Japanese people follow this pattern. When new products are launched, they are never stingy with their wallets.

"Yes, this is a direction that can be tried.

Hasegawa-san, we can conduct a survey on consumers and collect their thoughts.

In this way, targeted design can be done when the next generation of products is developed. "

"Hay"

Bai Chuanfeng felt that brainstorming was very effective, after all, he couldn't decide everything for them.

To give full play to everyone's subjective initiative, such an enterprise will have vitality.

"In addition, I think we can also try the research and development of mid-to-high-end products."

This is the next product plan that Bai Chuanfeng is considering. After all, the market is still a blue ocean.

There are vacancies in the mid-to-low end, and the high-end also has the prospect of blockbuster movies.

The reason why we chose the low-end at the beginning was because of cost and technology.

Now that both are available, there is no reason not to try the mid-to-high end.

"A mid-to-high end?" Yasuda began to ponder with his head down.

"That's right." Bai Chuan nodded, "Material improvements or function upgrades can be considered.

Full metal casing, recording, radio, tone adjustment, etc., can start from this aspect. I believe that mid-to-high-end products must also have his audience.

Don't forget, according to preliminary statistics, quite a few buyers of our flashman are office white-collar workers.

They are our potential high-end customers. "

Bai Chuanfeng paused, and seemed to think of something again, "In addition to the mid-to-high end, our low-end has to be even lower.

On the basis of unchanged or even perfect functional design, strive to reduce the price of the existing flashman to within 23,000 yen, or even lower. "

The purpose of Bai Chuanfeng's doing this is to continue to split the middle and low end.

Cheaper is cheaper, expensive is more expensive.

In this way, consumers will not be troubled about which product to choose, and the two will not overlap or interact.

Expensive ones, cheap ones, he, Bai Chuanfeng, wanted them all.

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