Reiki

These three words caused a faint ripple in the conference room.

But no one took the case and resolutely opposed it.

In fact, "refining qi and cultivating truth" is also an ancient saying in the world of cultivating immortals, including the names that cultivators call themselves. Some people call themselves "practice", so naturally the term "cultivator" has long been known, and it is not the original creation of the little palace master.

However, because they call their homeland the "Cultivator of Immortals", the title of "Cultivator of Immortals" is more mainstream.

The old monk with white hair and childlike face chewed on the name, hesitantly said: "In our language, it is obviously a word, translated into the language of the earth people, it splits into 'cultivator' and 'immortal cultivator', it seems...inappropriate Bar?"

"What's wrong with this? In our language, we can also distinguish different ones based on the subtle differences in tone and intonation!"

The little palace lord cleared her throat, first put on a sinister, cunning and menacing appearance, and with a hoarse voice and sharp tone, called out the pronunciation of "immortal cultivator" in the language of cultivating immortals.

Sure enough, there was a gloomy wind blowing all around, and there was a ghostly aura, and it felt like a devil was coming.

"This word, when translated, means 'immortal cultivator'." The little palace master laughed.

Afterwards, she changed into a gentle and kind, approachable, warm demeanor like the rising sun in early spring, and said the word "immortal cultivator" in the soft language of cultivating immortals.

"If that's the case, when it's translated, it becomes a 'cultivator'. Isn't that immediately distinguishable?"

The little palace master blinked at everyone, and said, "Anyway, how we call ourselves in our own language, of course we don't need to change, we just need to change that when we live on earth, we use Mandarin and English, French, German, Italian Chinese, Fusang, Goryeo...translated proper nouns, that’s enough.”

"It's so simple, can it solve the problem?"

The old monk with white hair and childlike face, as well as many immortal cultivators here, don't quite believe it.

"Of course it's not that simple, this is just the first step."

The little palace master talked eloquently, "With the distinction between 'cultivator' and 'immortal practitioner', it is equivalent to distinguishing the difference between 'autobot' and 'decepticon'. Next,

We need to let people on earth deeply understand this difference.

"First of all, we..."cultivators" naturally have to continue to start businesses on Earth, provide goods and services to people on Earth, and participate in cutting-edge scientific research on Earth, making people on Earth increasingly inseparable from us.

"Also, the work of suppressing evil 'immortal cultivators' cannot be relaxed. This is a 'certificate of honor', and we have to accept it.

"What's more important is to carry out brand marketing around the two concepts of 'cultivator' and 'immortal cultivator', and try to establish the image of 'cultivator' as righteous, kind, and defending peace.

"The specific method is actually very simple, just follow the example of "Transformers".

"We can shoot a large number of TV and movie promotional videos, including the production of virtual games that are very popular now. Well, "Earth Warriors" has been a big success and has formed a solid set of world views. We don't have to fight against it, and we can even consider it. The production team of "Unparalleled Earth" worked together to develop some expansion packs, such as "The Rise of Comprehension", in the expansion packs, let the camp of comprehension practitioners appear to help the people of the earth fight against the cultivators.

"The reason...

"It's also very simple. We can shoot some big movies of "Cultivation? Origin". Just follow the routine of the Cybertron Civil War. We can say that the world of cultivating immortals was originally a peaceful and beautiful world. There are many innocent and kind people living in it. A cultivator who has no struggles in the world leads a carefree and happy life.

"Later, the evil immortal cultivators appeared and started a war, turning the immortal cultivator world into a Shura hell, and so on.

"The kind-hearted cultivators couldn't bear it anymore, and rose up to resist the brutal rule of the cultivators, but unfortunately failed, were persecuted, and had to go into exile on the earth, seeking asylum from the people on earth.

"Who would have thought that the evil immortal cultivators would chase and kill them all the way, not only wanting to completely wipe out the cultivators, but also take the opportunity to occupy the earth, so we can only join hands and fight side by side-this is probably the plot!"

"Isn't this exactly the same as "Transformers"?"

The old monk with white hair and childlike face said, "Anyone with a discerning eye can see it right away."

"How many discerning people are there in this world? Stupid people on earth will accept this."

The little palace master smiled sweetly, "Besides, we are not making up random things—in the world of cultivating immortals, for thousands of years, there have been wars between good and evil. , we can say that the famous and decent people are "cultivators", and the evil and heretics are "cultivators", which will add some soul-stirring epic flavor to the battle between good and evil. Sell ​​specials.

"In addition, we also have theme parks and various surrounding areas, including restaurants opened by our fellow Taoists, youth training institutions, fitness clubs, and various industries, where various origin stories can be displayed to add Affinity, the marketing of this brand is very fast.

"By the way, in order to deepen the impression of people on Earth and let them instantly understand what a 'cultivator' does, I also thought of two slogans."

The little palace master tapped lightly, and the PPT on the big screen behind him turned a page.

Everyone watched intently, and found that there were two passionate slogans written on it.

"The blood of the strong must be shed for the weak!"

"Cultivators are the swords of human civilization!"

"..."

There was silence in the conference room.

After a long time, someone said softly: "What's 'the blood of the strong must be shed for the weak', isn't that nonsense?"

"It doesn't matter whether it's nonsense or not. The important thing is that no matter on the earth or in the world of cultivating immortals, the stupid and weak always occupy the vast majority, and this slogan can make them feel better, and it is easier to win their trust. It is beneficial to our common cause." The little palace master said.

"What's the meaning of the last sentence, sword? What sword!"

"The sword of human civilization."

The little palace master said calmly, "If we insist on distinguishing the difference between cultivating immortal civilization and earth civilization, the earth people will never trust us, so I suggest that the concept of 'human civilization' should be highlighted more in brand marketing. , No matter if you are cultivating the truth, cultivating immortals or the earth, or some magician from the phantom world, in the final analysis, we are all human beings, seeking common ground while reserving differences, the greatest common denominator is 'human civilization'.

"In this way, whoever doubts our cultivators, whoever destroys our cause, destroys the stability and unity of human civilization, creates divisions in human civilization, is the public enemy of human civilization, is evil heretics, and everyone has to punish him! How about it? ,Not bad right?"

Many monks looked at each other in blank dismay, pondered for a long time, and felt that it seemed...it was pretty good.

Anyway, it’s just a matter of changing what people on earth call them in the language of the earth. Whatever the people on earth want to call them, as long as it’s not too ugly or insulting, it’s not a big problem.

As for those two slogans, they were just shouting, and shouting was a lot of meat.

Making movies, making games, engaging in brand marketing, this is no problem, who would not like to put gold on their face?

Then there is only a question of operability.

"Will people on Earth agree?" asked the old monk with white hair and childlike face.

"should be no problem."

Xiao Gongzhu said, "In translating proper nouns, especially names, people on Earth have always followed the tradition of 'as the guest pleases', and there are precedents for this - two hundred years ago, there was a city in Koryo, The old translated name in Mandarin is "韩城", and later it was changed to the new translated name "Seoul". Therefore, splitting "Xiuxianzhe" into "Xiuzhenzhe" and "Xiuxianzhe" is not legally problematic. big.

"Moreover, I have had exchanges with some people in the authorities. They also cherish the hard-won harmonious overall situation. They are unwilling to destroy the cause we have worked so hard to create, and they are not willing to stimulate us to actively move closer to the Earth Alliance. They are willing to work hard. The day-to-day cultivators spur us to the opposite of the earthlings, and turn us back into immortal cultivators who commit all kinds of crimes, including burning, killing, and looting.

"So, the authorities actually hope that we will engage in some brand marketing to completely separate the cultivators from the cultivators.

"If you think about it carefully, you will know that for the Earth Alliance, compared to the monolithic world of cultivating immortals, they would of course prefer to see a world of cultivating immortals that has both the 'camp of cultivators' and the 'camp of cultivators of immortals', and there are major conflicts between them.

"Even if we didn't have the concept of a cultivator, even if we start from scratch, the Earth Alliance is willing to help us shape the concept of a cultivator.

"Right now, we just have one problem.

"That is, the world of cultivating immortals is on the earth, and there is no official organization yet.

"Two hundred years ago, the change of 'Seoul' to 'Seoul' was achieved through the official communication between Goryeo and China at that time. An official had to file an application, and it was not very useful to just shout a few words from the people.

"Of course, the relationship between the world of immortality and the earth is very special. For the time being, it is unlikely that there will be an official permanent institution, such as an embassy of the world of immortality on Earth. We don't even care much about the concept of a country, and the Earth Alliance naturally It is not a country-to-country relationship.

"In this way, there is a lot of room for manipulation. If it succeeds, it will bring infinite benefits to everyone here, even far beyond the concept of 'cultivator' itself."

The old monk with white hair and childlike face asked on behalf of all the monks, "What are the benefits?"

"It's very simple."

The little palace master smiled mysteriously and said, "Only the official can make a request for 'name change'. If our proposal is really successful, doesn't it mean that we are the 'official' representing the entire world of cultivating immortals?"

. m.