Restart the Gaming Era

宇 Liu Yuxin is humming in the office, he is in a good mood today.

Yesterday, he looked at the data of the two games of "Learning Early" and "Learning the Endless". Of course, he couldn't see the internal data. He just looked at the downloads, reviews, and other data in the game market. , But you can also feel the coolness of these two games.

"Learning Early" need not be said, it is very cool; "Learning the Sea" is better, but it is obviously incomparable with some regular games.

拿 Take Mech Era as an example, no matter how scumpy this project is, there is also fun in the game, you can upgrade, you can draw good-looking mecha, you can play against other players. This is the benefit of regular games. As long as you do it step by step, there are always players who will buy it.

And what about "Learning the Boundless"? It's a complete answer! Is there a beautiful original painting in it? Is there a monster upgrade? Is there a game story? Nothing!

Such a game is naturally alienated to players.

What's more, there is such a large amount of publicity funds for "Learning the World"! With so much money, it was pushed into this way, which shows that this project is not worth saving!

"Huh, this money is really a waste to Lao Xie. If I give it, I will definitely make a lot of money. Mr. Lu, Mr. Lu, hurry up and look at the data of Lao Xie project. They have spent all the publicity funds!"

Of course, Liu Yuxin just silently uttered a few words in his heart, but these words did not dare let Mr. Lu know.

不少 There are many people like Liu Yuxin who are waiting to see jokes. After all, who doesn't look down on the propaganda resources taken by Lao Xie? If it's a regular project, that's okay, but the key old Xie is doing an educational game. In the eyes of most people, it is a pure waste of money!

宇 Liu Yuxin opened the chat software Linking on the bracelet, and wanted to talk to a friend.

Brushing the circle of friends habitually, there is still a lot of new information.

"I have reached the golden level of wisdom in" Learning the Limitless World ". If you don't agree, come and challenge me!-From" Learning the Limitless World "

Liu Yuxin stunned, looked at the people in the circle of friends carefully, and smiled.

"This is Xie Xie advertising his own project. No, you are a project manager, you only hit the smart golden stage of your game, you are not shameful, and you have a circle of friends."

Obviously this is a piece of information shared directly from the game to the circle of friends. Of course, this content is also set in the game and belongs to regular sharing.

翻 Scroll down again.

"I have won three consecutive victories in" Learning the Limitless World ", who else can beat me with knowledge !!!-From" Learning the Limitless World "

"Huh? Why another?"

宇 Liu Yuxin is very speechless. Old Xie is not kind. It ’s not enough to send one.

But you ca n’t read it carefully. This is not the old one, it was sent to a colleague from another company that Liu Yuxin is not familiar with!

"What's the situation? How did he know about" Learning the Ocean? "

宇 Liu Yuxin is very puzzled. It is understandable that Lao Xie or the people around Lao Xie turned to "Learning the World Without Limits".

Turned down again, Liu Yuxin was completely stupid.

Why so many "Learning the World" share? !!

Acquaintances I know, some people I do n’t know well, some in the game industry, and some friends in other industries!

If it's just one or two, it can be said that they happened to discover the game of "Learning the Ocean", but so many people are sharing it, which is very strange!

宇 Liu Yuxin hurriedly opened "Learning the Sea" in the game market to view the data, and found that it was indeed wrong!

等等 "Wait, why are you downloading so much?"

宇 Liu Yuxin was shocked. He remembered that when downloading yesterday, he did n’t have a lot of downloads. Why did he see it more than ten times in the morning? !!

And the comment area seems to be full of excitement, and many people claim to be "Best Debater" tour group? ?

宇 Liu Yuxin was completely stunned, what is going on?

Kai hung up is this?

宇 Liu Yuxin is of course very clear that the popularity of a game can be smashed with money. As long as there is sufficient publicity funds, whether it is buying hot search, advertising, or other means, it can instantly attract players' attention and push the heat up.

After all, this is the Internet age, there are many ways to catch the attention of players.

But just the money that Director Xie got, and you want to push "Unlimited Seas" to such an extent overnight? That's almost impossible!

According to the conventional promotion method, whether it is buying recommendation positions, advertising or buying volume, it is a continuous promotion process. The data is slowly getting up. Like this overnight explosion, it feels more like some variety shows. A few pictures, a hot search, suddenly the heat rose!

Just like a variety show before, it was because one of the contestants was so beautiful. After taking a few pictures, the audience was shocked and reposted everywhere, so the show that was not too hot was already over night.

Of course, there must be hype here, but the premise of the hype must be this potential!

Liu Yu was so angry that he scratched his hair straight. He didn't understand. What happened to "Learning the World"? Why did it soar so much in one night?

The key point is that there is a tendency to swipe the screen of the circle of friends the next day after it goes online. If it develops in the future, what will it be? !!

Uh ...

Not only Liu Yuxin, but also a lot of people in the "Learning the Sea" project team!

I went to work the next day, and before Zhong Ming came to sit down at the station, I heard Zhang Xiaowen snoring.

哎 "Hey, another friend has made a circle of friends, he has also started to play" Learning the Sea "!"

"Yes, my friend is the same, and I've made friends!"

卧 "Well, in the blink of an eye, my ranking in the circle of friends has dropped from the first to more than 20, are these people crazy ?! Did they all go to bed all night without a problem?"

"Don't you say, I'm a little bit poisoned. Last night I kept playing our game until more than two o'clock. If it wasn't so sleepy, I can get the diamond rank today!"

"I want to ask weakly, is our project hot? Why are all our friends in this game all night!"

Many people even doubt it. Is this true? This is not a dream!

In fact, not many people shared it last night ~ www.NovelMTL.com ~ because "Best Debater" was broadcast at 8pm. But this night passed, and when I went to work in the morning, the sharing of "Learning the Sea and the Boundless" in the circle of friends had a strong tendency to occupy half of the country!

As soon as Zhang Xiaowen saw Zhong Ming coming, he quickly got up: "Brother Zhong, don't you see the circle of friends, our project is really hot! I can't believe it!"

Tong Zhongming sat down at the station: "What can't believe it? We worked so hard to share so much content just for this kind of communication effect."

Zhang Xiaowen said: "I know, but there aren't a thousand or eight hundred games that have a circle of friends sharing function, but it's basically useless. Players send a circle of friends and delete it soon, all to get a reward. That ’s it. It ’s like us. Players not only send friends, but also share in the group! The most exaggerated is that there are two friends who chat privately. ! "

Zhong Ming smiled: "Because our game has a small capacity, it can be opened directly in the chat software, click to play, and young and old, everyone can go in and answer two questions to check their knowledge reserve. Ranking function What ’s weird to stimulate everyone ’s mentality of comparison, and trigger this kind of diffusion? ”

Zhang Xiaowen patted his mind: "Hey, is that so, is it unnecessary for us to sponsor" Best Debater "? Money is spent?"

Zhong Ming was so anxious to knock him: "You're holding a bowl to eat, putting down chopsticks and scolding your mother! Our game does have an easy-to-spread property, but where did the first batch of core players come from? The main debater is "Here we are! Most of the audience of this show are high-quality users. The one that can answer an hour after answering questions, how could it have spread so fast without these core players?"