Restart the Gaming Era

"Sorry, Mr. Zhong, our company's advertising department has no promotion plan in this regard for the time being."

"Hello, our vice president still feels that this solution is too risky to accept your offer, I am very sorry."

"We still feel that the risk is too great. If you have found another sponsor, you can show us the relevant data. If the data is good, we will definitely consider it."

Uh ...

Made a lot of phone calls in a row, but Zhong Ming was very embarrassed, they all ate behind closed doors!

Qi Zhongming's offer was that one special program ranged from 600,000 to 2 million, half of which was used as a bonus for answering questions and half as a sponsorship fee. Of course, the specific quotation should be based on the popularity, which depends on the number of people who answered the question.

If the number of answerers can reach one million, then the price of each program will reach 2 million, of which 1 million will be used as a bonus, and 1 million will be a sponsorship fee.

To be honest, buying a head for 2 yuan is a relatively cost-effective business.

Of course, there are only about 300,000 active people in "Learning the World Without Limits", so the price naturally has to be reduced. According to the quotation given by Zhong Ming now, the sponsor pays 600,000, 300,000 as the bonus and 300,000 as the sponsorship fee. In this way, ten advertising sessions in two weeks can recover the publicity funds and realize profitability.

600,000, which is the price of cabbage compared with the advertising costs of variety shows. You must know that many websites are clicked 10 times for 5 yuan, and many people clicked in by mistake. It ’s just a matter of seconds, and there are n’t any high-quality users who come in; many prime time ads are 60,000 to 70,000 per second in 5 seconds, and 600,000 is enough to broadcast ten five-second ads.

In "Learning the Boundless" here, it is equivalent to 2 yuan to buy a high-quality customer, and the entire event lasts 40 minutes, which is equivalent to a 40-minute advertising session. The effect is much better than the previous two.

The result that Zhong Ming did not expect is that everyone is not very good at buying such a good deal!

However, it can be understood after careful consideration. After all, this propaganda routine is too trendy. None of these companies can determine whether they can achieve the desired propaganda effect, and they do not want to be the first to eat crabs.

I have no choice but to keep looking. After all, with so many advertising brands, Zhong Ming only needs to pull a few.

The key is to have a sponsor test the first episode to prove that the number of active players in the game can indeed be converted into real heat and attention, and later sponsors will follow up.

This time, it's a takeaway company called "Did you eat it?"

This is also a relatively large company, and the name is very grounded at first glance. However, this company does not have a monopoly position in the takeaway industry, and many takeaway companies compete with them.

Wu Zhongming contacted the person in charge of the advertising department through the phone on the website.

"Hello, my surname is Zhong. I am the world architect of the" Learning the World "project team. I want to talk to you about business cooperation."

Wu Zhongming started with the same old rhetoric. At this time, the other party will usually continue to ask questions. After all, continue to explain, there is no need to say too much at the beginning.

I didn't expect the other party to ask after a moment's silence: "Learning the Boundless Sea?" Is that the answering game that has been very popular in Linking's circle of friends recently? "

Zhongming a moment, yo, this buddy knows.

Although "Study on the Boundless Sea" has also been regarded as hot recently, it has also become a hot search, but after all, it has not been long before the fire, and many people still don't know.

It looks like this is also a player who learns the game, or at least knows the game, which is easy to handle.

Wu Zhongming simply explained his intentions and briefly introduced the current situation of the game. The asking price is the same as before, 600,000, of which 300,000 is used as a bonus.

The other side hesitated, and asked, "Sorry, you just said, what is the answer section in" Learning the Sea "?"

Zhong Zhongming: "Millions of coins."

The other side is embarrassed: "... the name, uh, it's fine. Why is it a million?"

Zhongming explained: "Because according to our goal, we must achieve one million people to participate and share one million bonuses in the short term. Of course, we can't do it yet. This is a small goal for us."

The other side was silent.

Wu Zhongming thought this one was just as expensive as everyone else.

The opposite said for a moment and said silently: "In this way, we are willing to pay one million, but hope that this million can all be used as a bonus. At the same time, our company can be responsible for advertising and marketing, buying hot search and speculation."

Zhongming stumbled: "Do you mean, there is no sponsorship fee this time?"

The other party said, "Yes, I played" Learning the Boundless Sea. "I also know that I have been very popular in my circle of friends recently, and I am willing to cooperate with you for a marketing. I think that if it is called a million dollars, then it must be million , UU reading www.uukanshu.com otherwise it will not form a topic effect. But it is still doubtful whether the specific publicity effect can be achieved, so we are only willing to give you this one million bonus, the sponsorship fee ... we have to wait for us Let's talk about this cooperation again. What do you think? "

Zhong Zhongming did not hesitate: "Yes."

Uh ...

I hung up the phone, Zhong Ming felt a little incredible.

Some sponsors have proposed to increase money? !!

Of course, the person in charge of the opposite advertising department is not stupid. He is not simply adding money. Obviously, they also have to develop a corresponding marketing plan!

Stir up the heat, buy the hot search, use the hot game "Learning the World" to stir up the heat of "answering the question to divide the million bonus", so as to achieve the purpose of publicity for your company.

Strictly speaking, isn't this a ate? The company bought the promotion from the project "Learning the Borderless", but it is equivalent to the two to do the promotion together. New section, and Eaten Company is here to promote the company's brand image!

I happen to be that the head of the advertising department is also considering the recent marketing plan, and playing "Learning the World" is very interested in this emerging answering program, the two sides can be said to hit it off!

This is a win-win situation, as long as the heat can really stir up.

Of course, the only problem is that the advertising department did not want to invest more before the promotion effect was determined. It just gave 1 million as a bonus, and the sponsorship fee was not given.

However, Zhong Ming doesn't care, and the sponsorship fee can be earned slowly in the future. The most important thing is to push the popularity of "Million Dollars" first! Is there something to eat now? The company ’s advertising department helps with the promotion. Even if you do n’t get sponsorship fees, that ’s not a loss.

Anyway, there are many opportunities to make money behind, Zhong Ming is not in a hurry!