“The school beauty selection event has brought an increase of about 5 million users to Yin Yin Short Video!”

Many people have actually downloaded and registered Yin Yin Short Video.

Only a small number of people downloaded the musical note short video at the invitation of registered users.

Participate in this school beauty/school beauty selection.

This activity can bring an increase of 5 million users to Note Short Video, which is already very, very impressive.

At present, the total number of college students in the country is only about 27 million.

This 5 million data increase is definitely not all college students.

There are also many ordinary users

“At present, the number of high-quality short videos on the platform is growing rapidly”

“A large number of outstanding video bloggers have emerged. As of now, there are more than 7,000 video bloggers with more than 1 million fans, and more than 10 video bloggers with more than 10 million fans!”

It is worth mentioning that Li Yi is also one of the 10 bloggers with more than 10 million fans.

“At present, the number of users of YinYin short video has exceeded 100 million!”

In about three months, the number of users exceeded 100 million.

This speed is very fast.

Currently, the application with the fastest number of users to exceed 100 million is Meiying.

It is faster than WeChat and Bibo to exceed 100 million users.

It only took 9 months time.

However, whether it is WeChat, scarf, or Meiying… the promotion intensity after its launch is not as terrifying as the short video of Music Note!

1 billion funds support original content.

Various funding activities have not stopped.

Even Music Note Payment is doing local promotion to promote Music Note Payment…it is only promoting the payment method. In fact, it is also promoting the Music Note payment carrier: Music Note short video!

Download the Music Note short video, bind the Music Note Payment bank card, scan the code or show it The payment can be completed with the payment code!

Online and offline, jointly promote musical note short videos.

More than ten to two billion funds are poured in.

How can this growth rate be slow?!

No company dares to do this.

Because, no one The company can be sure that the products it develops will be liked and accepted by users.

It was in the last life, the second year after the launch of Yin Yin Short Video, that it began to invest heavily in resources.

Only Li Yi knew that Yin Yin Short Video How popular will videos be in the future?

Today’s short musical note videos are more complete and have a better user experience.

Not to mention investing billions in promotion after going online. Before going online, Li Yi invested billions. Solve the problem of music copyright.

We have also invested tens of millions of funds to prepare high-quality short video content in advance.

However, the number of note short video users has exceeded 100 million and has not been announced to the public!

It’s too fast!

A big tree attracts the wind!

Let’s wait and develop well first.

Mainly because I’m worried about Penguin… directly blocking the short video of the musical note.

All the shared videos, links, etc. will be blocked.

Li Yi agreed to hide the number of users of the short video of the musical note. Spending money on development does not require So high-profile!

In the conference room of YinYin Short Video,

Li Yi convened a meeting with the company’s technical staff and people from the operations department.

“The Chinese New Year is coming soon, and we need to prepare a new activity: an activity to collect five blessings!”

“This event will invest 500 million cash as rewards, and users need to collect 5 lucky cards…and then the lottery will be drawn on New Year’s Eve!”

“You should talk to the Spring Festival Gala. It would be best if you can sponsor the Spring Festival Gala!”

Li Yi talked about the activity of collecting five blessings!

This activity was first launched by Alipay during the Spring Festival in 2016. Collect the five blessings and get a bonus of 200 million!

At that time, Li Yi himself participated.

On New Year’s Eve, that night The Spring Festival Gala has not yet started. Li Yi remembers clearly that when he saw the Five Blessings Collection activity, each person could share more than 20,000 yuan on average!!

But damn, after the Spring Festival Gala, there were originally less than 10,000 people collecting the Five Blessings, and the number suddenly increased to Five or six hundred thousand.

In the end, we were allocated more than 200 yuan.

It was so disgusting!

More people were also disgusted by the ‘Jingye Fu’.

This time, Li Yi directly

Novels Knights – Read Faloo novels for free took out 500 million in cash to prepare for the collection Wufu’s activity will give you a cash reward of 500 million!

Li Yi explained in detail how to play this activity:”If you gather all the users of Wufu, you will get a cash reward of 500 million!””

“As for the 500 million bonus, do you think it will be divided equally? Or is it random?”

“Randomly distribute, what amount should be set?”

This matter, Li Yi thinks it is okay.

But how to divide it specifically, we still held a meeting to discuss.

On the note short video side, several technical directors and operation managers came to discuss this matter.

I heard the boss took out another 500 million for activities!

I just want to say: There is no humanity!!

1 billion supports original content creation, 500 million subsidizes traffic, 500 million cash activities… plus the advertising investment of musical note short video, how many months has it been? How much money did you spend?

“I think random allocation is better, and you can set a ‘maximum bonus of 10 million’ as a gimmick to attract users!”

“Indeed!”

“‘The total bonus of 500 million and the largest red envelope exceeding 10 million are gimmicks that are very eye-catching when promoted and can attract a large number of users!”

Some people think this idea is good.

But there are also objections from the operation department:”I think even distribution is the best and most secure. Setting a ‘maximum bonus of tens of millions’ is really attractive, but some users who have not collected all the five blessings, Or the users who receive small rewards after the lottery will be unbalanced……”

“They will definitely say that ‘the big prizes are all internal personnel of Note Company’, or ‘the big prizes are all internal employees of Li Yi Company’. This is the year-end bonus given by classmate Li Yi to his employees.’”

There must be such public opinion.

After hearing this, Li Yi cast a surprised look at the operations manager.

Easy to understand!

As expected of an operator.

Have a good grasp of users’ thoughts

“Makes sense!”

“Random allocation and setting high bonuses have advantages and disadvantages!”

“In fact, the list of winners can be announced directly!”

“Will this involve user privacy?……”

“Mark your participation in the event and the winners will be announced at the end!”

“It’s better to distribute it evenly!”

“……”

After some discussion, the two parties did not reach an agreement.

But more people favor equal distribution.

Then everyone looked at the boss – Li Yi

“Then distribute it evenly, so that users can know in real time how much bonus they can share among users who have gathered the service!”

“Among the five blessings, the ‘dedication blessing’ can be controlled. Don’t distribute it evenly. In the end, just give it a few dollars, or a few hundred dollars!”

“Don’t control the way and speed of releasing ‘Jingye Fu’ very tightly. Although it allows users to see that they can get large bonuses… but releasing too many Jingye Fu later will affect users’ psychological expectations and lead to a plummeting reputation.!”

This is the benefit of being reborn, as it can avoid making mistakes to the greatest extent.

Fang Yi said he understands:”Since it is ‘dedication’, of course it must be ‘dedication’… Let’s follow the algorithm, this is our advantage!”

“As long as you invite new users, you can increase the probability of receiving dedicated blessings!”

It’s easy to understand!

Li Yi found that Fang Yi and Ding Yifeng are the kind of people who understand everything and can draw inferences from one instance to another.

They are all talents!

This matter is finalized like this.

There is also a red envelope function!

This must be available.After all, the red envelope function has been launched on WeChat and Zhifubao.

The short video development of musical notes already has the red envelope function.

However, this time we need to develop New Year red envelopes and New Year greeting red envelopes!

It must also be combined with this ‘Collecting Five Blessings’ event!

In addition, there is Note Payment.

In the end, the activity of”Collecting Five Blessings” is placed in Note Short Video and not in Note Payment.

This is because the carrier of Note Payment is Note Short Video.

‘The Gathering of Five Blessings’ activity brings users to Note’s short video at the same time.

After the bonus is distributed, whether it is spent or withdrawn… you need to bind the bank card here for note payment!

It can convert short video users into note-paying users!

‘Jiwufu’s final adoption of an even distribution method allows more users to share the bonus and bring more users to note payment!


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