The biography of Gu Qi, a poor girl

Chapter 298 Hunger Marketing

"Do you want to make one more?"

Shunzi was a little hesitant: "Could there be too much Qi Ye? The cooked food won't be easy to sell after it's left overnight."

"Do you think today's passenger flow is more or less than yesterday's?" Gu Qi calmed down.

"Of course there are many today." Shunzi said without thinking:

"Yesterday was the first day of opening. Many people in the city didn't know that the people who came first were residents near Hexiang Street. The more people came later. However, the cooked food in our cooked food area is not prepared enough, and we haven't bought it yet. It sold out in a few hours.

I see that many of the people who came here this morning, except for the familiar faces who came yesterday, are here for the first time. It must be that the name of the opening of our Four Seas Market has already spread. "

Gu Qi nodded and asked again: "Do you know how many residents there are in the south of Lushan County?"

Shunzi was taken aback, a little puzzled: "Master Qi intends to compare the practice of Sishui County and ask the brothers to count the residents of Lushan County as well?"

"It has to be done, but there is no rush now."

Gu Qi shook his head and continued: "The current population of Lushan County is less than 9000, and the distribution is relatively scattered. There are residents everywhere in the city, and the largest population is in the north of the city, with about 6000 people; followed by the south and east of the city. Two places, each ranging from [-] to [-] people.

Do you think Lushan County has a large population at this point? "

Shunzi was confused when he heard this, and he didn't know why Qi Ye suddenly asked this, but he was honest: "Not many, not to mention comparing with Jiangling County and Sishui County, a county with a total population of less than [-] is bigger than ours. He Songzhen, not much more."

"It's not many, but do you know how many grain stores, deli shops, restaurants and inns there are in He Song Town? How many small vendors and Nanhuo stores are there?"

Shunzi was taken aback.

Gu Qi continued: "In He Song Town, there are at least hundreds of shops, but in Lushan County, except for the stalls of Xingjiao Gang on Liuxing Street, only our shop is open in the entire county.

Do you now think that the population of less than [-] is large? "

Shunzi suddenly became enlightened, and his face showed joy.

Many, of course there are many!

There are still three thousand nails in the rotten ship!If the population is less than 3, isn't there still more than 2 people?

With so many people, no matter how poor they are, they can't escape with ordinary eating and drinking.

What is the concept of a population of more than 2?

For example, an ordinary pound of cooked rice can be enough for one person to eat five meals.The people in Lushan County are no different than those in other places. Many people live frugally and have long been used to being hungry. One catty of rice is enough for one person to eat ten meals.

Even if the average meal is only one meal a day, the entire Lushan County needs to consume more than 2000 catties of rice in one day.

The more he thought about it, the brighter eyes flashed in Shunzi's eyes: "Qi Ye, we only brought five thousand catties of rice this time, and the amount of other rice grains is not much. Compared with this amount, it is not enough to buy."

"Don't worry, these few days are enough for you to sell." Gu Qi smiled lightly:

"Lushan County occupies a large area. It will take at least three days to spread the news from the south of the city to the north of the city, and throughout the entire Lushan County. You only need to take care of the passenger flow in the south of the city for these two days."

"Then there are more than 5000 people. That's a lot!"

The more Shunzi thought about it, the better her mood became: "Tomorrow Liujiang will help look after the store, and I will call Huang Shanhai to go to Zhuangzi again to bring back all the remaining goods."

"Now you are the big shopkeeper, you can decide the distribution of the goods yourself."

Gu Qi smiled slightly, and then said: "Come back to business, how many meatballs and steamed buns were stocked in the cooked food area yesterday? How much is it today?"

"Yesterday, I made a total of [-] meat dumplings, [-] buns of each flavor, and [-] roasted corn, sweet potato and pumpkin.

Today I saw a lot of people, so I asked the cook to cook nearly half more than yesterday.Made [-] pieces of meaty rice dumplings, [-] pieces of each of the two types of buns, and increased the number of roasted corn and sweet potato pumpkins to [-] pieces. "

There are clear accounts for the shipments in the deli area, Shunzi flipped through them and answered.

"I remember that Mrs. Qian has been asking people to register the number of daily customer traffic in Gu's Mart. How about you? Have you registered?"

"Of course there are." Shunzi hurriedly took out another booklet from the counter: "I remember every customer who enters the store."

"Then let's see how much passenger traffic was yesterday, and how much it is today so far."

"A total of 130 customers entered the store yesterday, as of today, a total of..."

Shunzi's expression changed after thinking about it, and he looked up at Gu Qi in astonishment: "As of now, there are 89 people...

It's been less than half an hour since the door opened! "

The daily business hours of the Four Seas Market are from [-] o'clock in the morning to [-] o'clock in the evening, a total of five and a half hours.

In less than half an hour today, the passenger flow has already caught up to more than half of the whole day of opening yesterday, which means it is clear at a glance.

Thinking of this, Shunzi didn't dare to delay: "Master Qi, I'll go to the back kitchen and ask the back kitchen to prepare one more serving than today's amount. No, one more is not enough! Do you want to prepare two more servings?" ?!" The more Shunzi thought about it, the brighter his eyes became.

Gu Qi laughed: "It's enough to prepare one more, too much is not enough."

There are 6000 people in Guangcheng South District, Lushan County. Yesterday's passenger flow was only more than 100 people. Even the residents near Hexiang Street did not come. If not one thousand, at least five hundred.

This is not the era when there are plenty of goods in later generations, a large number of shops open every day, there are many people watching the excitement, and there are not even one-fifth of the customers who actually make effective purchases.

According to the current situation in Lushan County, it is not people picking goods at all, but goods picking people.As long as you enter the store, you can't go out without spending a penny.

The effective shopping rate is almost equivalent to 90.00%.

Compared with later generations from the 50s to the end of the 70s, on the eve of reform-opening-opening, the specific plan-economy relied on food stamps and various types of tickets to buy supplies when it was hard to find anything.

According to this customer flow, even if the number of cooked food sold in the deli area is doubled, those who come late will still not be able to eat.

But what Gu Qi wants is the effect that those who come late can't eat it; if they can't eat it in one day, they can't eat it in two days, and wait until the third or fourth day.The signboard of the Four Seas Commercial Market is enough to be well known in Lushan County.

This is a very common hunger marketing method, not uncommon, but idiomatic enough.

It is also a simple and effective way to completely distinguish the initial impression of the people in Lushan County from the stalls of the Xingjiao Gang on Liuhang Street.

-

As for Liuhang Street...

Thinking of the result of meeting Jin Zhaodong before dawn, Gu Qi frowned slightly.

Jin Zhaodong was more complicated and troublesome than he expected.Even Gu Qi still hasn't figured out what Jin Zhaodong's words mean today, how much is true, and how much is false.

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