hello my 1979

Chapter 593 Branch opening, ribbon cutting, hunger marketing

"Boss, it's time to go out." Yu Tu reminded.

Su He calmed down, stood up, and walked outside.

"It's time to put it away, parting, for the next meeting."

I drank a bowl of chicken soup for the soul in time, and I couldn't stay in this mood all the time.

Although I feel a little sad in my heart, I can't indulge in it. He is not Xiang Yazi, not a child.

Even children need to come out.

Life is not only about each other, but also the poems in the distance, and the struggle in front of you.

All the way to the vicinity of Qiushui Lane, Su He actually visited several shops in this area.

This neighborhood is considered to be a wealthy area in Bishui City, and the people in the compound also live nearby.

So the previous group of people were also around here, and they fired at that time, but luckily they were safe in the end.

Su He chose this one in the end, not just because it was on the main street, where the traffic was the largest.

The shape and size of this store are very suitable.

Of course, the most important thing is that only this one is going to sell. The rest, either the store may be too small, or they don't plan to sell.

Su He doesn't want to rent a house, and then when he develops, people will increase the rent.

In fact, some people did plan to do so.

Someone mentioned to Su He before that he could rent it to himself, but the rent is very high.

Su He doesn't think about that at all. Some people charge rent not by the size and location of the store, but by the popularity of your store.

Undoubtedly, Jiuding Restaurant is the best restaurant in the area with a high turnover.

Many people heard that Hu Sou was renting a house from the owner of Jiuding Restaurant, so they immediately mentioned a very high position.

If it weren't for the turnover of Jiuding Restaurant, other people would not be able to earn back the price if they came to rent it.

So, there are people like this everywhere.

Su He was not willing to rent a house at all, but directly chose to buy a house.

Even if it is to slow down the speed of expansion because of this, it will not hesitate.

When Su He arrived, the place had already opened.

The Jiuding restaurant was originally open for breakfast, steamed buns and other things had to be prepared in advance.

Su He is unwilling to make that kind of semi-finished product, although ordinary people may not find anything strange about it.

But Su He, who has a relatively special tongue and taste, can easily find the problem.

For example, Ai Mei from Yuzhang and Sheng Yuqiu from Yanjing City are all such people.

What Jiuding restaurant is doing is word of mouth, but this detail should not ruin the reputation of Jiuding restaurant.

There are not many people with a special sense of taste, but it is these people who are the backbone of word-of-mouth.

When Su He arrived, there was already a long queue here.

People who go to work have already woken up, and many people are waiting in line to buy breakfast at this time.

"It used to be a bit far there, and sometimes I had to run a long way."

"Who said no? Fortunately, a branch is now open."

"I just don't know how it tastes like?"

"Yeah, it still tastes the same."

Hearing these people's words, the corners of Su He's mouth twitched slightly, and he wanted to say, "It's still the original formula."

In fact, there must be a subtle difference between the two. Among other things, the old soup here is not as hot as the one in the main store.

But again, there are very few people with a special sense of taste.

It is not so easy to taste the subtle differences.

But it's not impossible, such as the one in front of you.

"Well, the taste is indeed very good, better than that of other companies. However, there are still some differences in the subtleties. It should be a question of which old soup."

"Old Xing, don't be picky about that. After all, there are only a few who can have your tongue. Besides, this place is much closer, and I don't want to go so far."

Su He laughed dumbfounded, but he didn't care.

There are not many who can taste the taste, and even this old Xing doesn't really care about the subtle difference.

After all, you can travel a lot less.

There is still some distance from the main store here, and Su He also has to consider that the big business of the main store cannot be affected just because of the opening of a branch store.

In that case, it would be better not to open a branch.

Su He wants to do it in the future, there is a branch in one area.

You can walk a little distance to find a branch.

As for one branch per street, it is unnecessary.

That is a serious waste, and you are competing with yourself for business.

After entering the store, Su He changed his clothes and went to the back kitchen first.

As the store manager, Wang Qin is in charge of everything in the store.

At this moment, Wang Qin was checking in the back kitchen. When she saw Su He coming, she immediately asked, "Boss, I randomly asked some people among the guests today. Those people said that if there was the tofu dish at the banquet before, They are all willing to spend money to buy and eat. I see these are a little less, don’t they?”

Su Hedao: "Less is a little less, but at this time, we don't have so much time to cook. Well, we can cook a little now, separate at noon and night. But..."

To be honest, if the quantity is small, there will definitely be a lot less business.

Although this is a bit regrettable, Su He still said: "It doesn't matter, the quantity is small, and it can also increase their sense of expectation. This can also be regarded as increasing the customer flow of the branch."

Su He thought of hunger marketing, and the mobile phone of a certain Mi later made this hunger marketing to the extreme.

In fact, the quality of the mobile phone is not bad, but it cannot be said to be better than the same level of mobile phones.

But a hunger marketing, you may not be able to own, do not know how many people snapped up.

In many business management books of later generations, the concept of hunger marketing is mentioned.

Su Hedao: "This can also be regarded as a kind of hunger marketing. It refers to the marketing that the product provider deliberately reduces the output in order to regulate the supply and demand relationship, create the illusion that the supply is in short supply, maintain the product image, and maintain a high price and profit margin of the product. Strategy.

Of course, our Buddha Tiaoqiang tofu dish is not an illusion, but really in short supply. This is an alternative kind of hunger marketing.

We can't deliberately increase the quantity just because there are more people looking for purchases. In that case, the quality of the food will decline, which is tantamount to consuming our future reputation.

Just keep this rhythm.When you serve food, you must emphasize this point to customers. We are based on the premise of ensuring quality.

Every Buddha Tiaoqiang tofu dish must be boiled for seven or eight hours to fully taste. "

Of course, it is said that it takes seven or eight hours to cook, not all ingredients need seven or eight hours, but some of them, such as abalone.

If tofu is cooked for seven or eight hours, can you still eat tofu?

It's already gone.

Although what he heard was vague, Wang Qin still felt a little confused, and felt that this was indeed the case?

"Okay, boss. I see. I'll go out and talk to them later."

Su He turned around and came to the side of these tofu dishes. Today the branch opened, and he also wanted to show his skills.

But apart from this tofu dish, he didn't plan to cook anything else.

At this time, many small stoves are placed here, all of which are cooked slowly in small pots, and the taste is brought out by slow cooking.

There is still a display window of the back kitchen, and many guests are standing there to observe.

A new store always brings some freshness.

"Look, the inside is similar to the original main store, except that the area is a bit smaller."

It is also impossible for Su He to buy such a large store every time. It is one thing not to have such a large store nearby, and the flow of customers is also very important.

Then again, there's the artificial aspect.

The cultivation of chefs is not so easy, although every chef does not start from scratch.

But it is not so easy to train in many details and craftsmanship.

Jiuding restaurants have very strict requirements on the chef's fire and other aspects.

It is not so easy to become a teacher and master a stove alone.

It can be said that as long as any chef of Jiuding restaurant goes out, he can be the head chef in other restaurants.

However, in terms of wages, there are still more Jiuding restaurants.

The business in the store is good, and Su He is not a stingy person.

Of course, there are also chefs with high salaries to avoid loss of personnel.

Doing business is actually very afraid of this aspect.

The loss of personnel means that you have to recruit again, then train, and then go to work.

During this period, a lot of manpower, material and financial resources will be wasted, which will also have an impact on life and production.

"Old Jin, have you switched to this side now?"

"This is closer to home, and didn't it say that there is a new dish of tofu today? The main store will not serve it until tomorrow, so come and try it today. If the taste is similar, it will be here in the future .”

These two are old customers of Jiuding Restaurant, and they are regular customers in the store.

I have been at the main store before, but now I come to the restaurant.

Both of these two are old retirees, and their family is not poor. Originally, their retirement salary was quite a lot. In addition, their family has become self-employed. Not to mention a lot of money, but their own retirement expenses are enough for them to live well. .

Su He heard that these are all fitters and welders of level 11, and their technical level is particularly excellent.

This is also a characteristic of this era. All kinds of workers will be graded according to their length of service and skills.

There are 12 levels in total, and level 11 fitters are already very powerful.

There are also some repairmen, etc., all of which have levels.

This is a very precious wealth, but it is a pity that with the development of time, such a rating will be slowly thrown into the dust of history.

It has to be said that this is also a kind of sadness.

Well, this is also related to the development of machinery, and the factory gradually turned into an assembly line and a unified fool-like operation.

When Wang Qin came out, Lao Jin stopped Wang Qin.

"Girl, we are all regular customers, order us a tofu dish first. That's why we came here today."

Wang Qin hurriedly brought the menu and ordered the next one for the two old men.

Lao Jin asked again: "Why don't you prepare more? I heard that there are only [-] copies? Too little? Look at the people who came today, they must all want it."

Wang Qin said apologetically: "It is true that this dish needs to be stewed slowly, and it is a small pot dish, which is cooked slowly separately.

Didn't you just go to the display window of the kitchen?They are all served in a small stove, and each portion must be cooked for at least seven or eight hours to fully taste.

Our boss said that we are all doing word-of-mouth, and we can't do things like cutting corners.

If the time is short, it will not taste good.Besides, our back kitchen is so big, thirty servings is already a lot. "

Lao Jin pondered: "It's true if you say so. Your food is not to mention sufficient quantity and quality, and you will never be lazy. Unlike some restaurants, the raw materials are cooked to semi-finished products first, which saves time."

It's hard for Wang Qin to comment on the matter of colleagues.

Anyway, justice is at ease in people's hearts, how about word-of-mouth, won't this come out?

When Wang Qin left, a waiter also said: "We can actually cook a little less time, save fuel, and sell more."

Originally, Wang Qin also thought there was some truth, but she couldn't tell the subtle difference anyway.

But now hearing Lao Jin's words, Wang Qin knew the importance of insisting on word of mouth.

Although Lao Jin is just an individual, it is only an example and cannot represent the opinions of the public.

But Lao Jin is not useless, the two of them are the vane.

Anyone who knows Lao Jin knows that he has a very picky mouth, and he will definitely pick out bad food for you, making you want to go crazy sometimes.

But if you want to eat delicious food, then following Lao Jin is absolutely right.

No, the branch also brought a lot of customers.

After nine o'clock, the number of people buying breakfast gradually decreased.

At this time, most of the people have already woken up, but they are not like the later generations, who sleep until the sun is high before getting up.

Almost everyone who should buy breakfast has bought it.

Since Jiuding Restaurant has a variety of staple foods for three meals a day, there is no need to worry about the steamed stuffed buns not being sold out in the morning.

At noon and evening, some people also bought it.

It's just that if the time interval is too long, Jiuding Restaurant will give food to some lonely old people around.

These foods are completely fine, and there is not even a big difference in taste.

In fact, Su He also thought that these things should be disposed of as kitchen waste.

In order to avoid giving things to the lonely elderly, or passers-by, it will reduce the business of Jiuding restaurants.

This is the same as in later generations, because of the surplus of milk, manufacturers would rather pour it into the sea than sell it to customers for free or at a reduced price.

The price cannot be lowered, and once the price is lowered, it cannot be raised.

By ten o'clock, it was almost noon.

The business of Jiuding restaurant stopped, and it began to put out the things it opened.

Su He asked people to set up some flower baskets. The flower baskets at this time were very simple, just a few bamboo baskets with some flowers placed on them.

The opening ceremony caught many people's eyes.

It turns out that it's open, can it still be done like this?

The bright colors of the flowers really make many people's eyes shine.

Chen Wuyuan and several colleagues came here. Jiuding Restaurant has a very good tax payment record this year, and it is considered a major taxpayer in Bishui City.

This is a star enterprise, no worse than those inferior factories.

Moreover, when Chen Wuyuan came here today, he actually wanted to ask Su He for something.

Although Province J is a large inland province and the traffic is not very good, but in some aspects, I also want to try it.

"Look at this bustle. I haven't seen other restaurants open before. The scene is absolutely incomparable."

"The taste here is good, but it's a bit expensive."

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