Rebirth in 1998 is also a kind of life

"Brother Yang... No, General Manager Yang, what can you do?" In a hurry, Chen Xiang directly referred to Yang Zhu by his position in Zhutou Trading.

As if there was something taboo about the word "general manager", Yang Zhu fought a cold war: "In the future, if you have to, don't call me the general manager, just call me Brother Yang!"

After a pause, he continued: "The solution is actually very simple. Since there is no designated channel in the contract, why don't we just sell the 150 million foreign cola? Anyway, it will be written in black and white, and the foreign cola company will also I can't pull any skin off."

Chen Xiang had a bitter face: "However, Coca-Cola is no better than those unbranded drinks. Although it is very difficult to expand in the night market channel now, they are very strict with the traditional large channels of small stores and supermarkets. Occasionally It is still possible to insert some goods in, but it is completely impossible to expect to sell 150 million!"

Yang Zhu rolled his eyes: "No way, have you never heard of the principle of floating in the sea?"

"Since the conventional distribution channels are tightly controlled by them, and the night market is forced by our factory's policy, and I can't release water, why not just use other channels? There are not only these types in the world. Channels can sell.”

Chen Xiang was a little dazed, meaning there are other channels to go?

No, if even a small character like myself can sell 150 million goods in a year, how big is the potential of this channel, and the world's top [-] companies don't know?

Yang Zhu looked at Chen Xiang with a doubtful face, and smiled. This is this era, and most people's thinking is shackles:

"I know your doubts, but who stipulated that only those merchants with venues can be called channels?"

"To tell you the truth, it doesn't matter whether there is a place or not, as long as you have the ability to sell the goods, it is a channel; if you have a place but can't sell the goods, it is called a warehouse at most!"

When Chen Xiang heard the words, he seemed to grasp something, but it was very unclear.

Yang Zhu curled his lips: "Have you heard about An Li who is very popular recently?"

After thinking about it for a while, Chen Xiang probably knew what Yang Zhu wanted to do, but his expression was very hesitant: "An Li has heard of it, but... I always feel that their model is very bad, and I don't want to touch it; besides , As for those of us who are suffering from other places, how can there be so many relatives and friends to develop?"

Yang Zhu sighed tiredly: "I used Anli as an example to tell you that interpersonal relationship is also a channel, and it is the channel with the most commercial value; it is not for you to learn their MLM model! "

"In fact, a product like Coca-Cola, which is in high demand but has a low price and low profit value, is not suitable for MLM at all!"

"What we need is to find a place with high interpersonal density, but it has gathered a large number of foreign cola demand groups, and use interpersonal relationships as a channel to sell this batch of goods!"

"As for where there is such a channel of interpersonal relationship that we can leverage..."

"Are you familiar with the vocational high school and technical secondary school in Quancheng?"

Only then did Chen Xiang understand what Yang Zhu wanted to do, his eyes lit up, yes, technical secondary school students and vocational high school students are an important consumer group of foreign cola, didn't the cola in the shops around the school sell the best?

Since we can't get in the physical stores outside the school, we should simply develop a group of invisible stores in the school. Whether it is student leaders or assassins, as long as the number of people convened exceeds a certain number, it is not too difficult to cover the entire school with interpersonal relationships!

Anyway, the preferential policy for this batch of goods is placed there. The big deal is to give up the bulk of the profits to those students, and then let them sell them at a price slightly lower than that of off-campus stores.I'm afraid that when the time comes, the headache will be, where can I get another batch of foreign cola with enough profit!

Swallowing his saliva, Chen Xiang tentatively asked: "Brother Yang, I think it's a good idea of ​​yours; but I'm thinking about it, the Coke Company is not blind, at most one or two months will find abnormalities; so why Why don't we go to the university and develop a group of agents? I believe that as long as it covers about half of the technical secondary schools, vocational high schools and universities in Quancheng, within a month, the task of 150 million will definitely be completed, and then we will not be afraid of the foreign cola company It's stuck on our necks!"

Yang Zhu thought about it, but still rejected Chen Xiang's suggestion.

Unlike a few years later, the current university is still relatively pure, and the management of all aspects of the school is relatively strict. Under the campus culture that is proud of simplicity and ashamed of extravagance and waste, most students really do not have the money and desire Drink Coke all day long.

But secondary school students and vocational high school students are different.

On the one hand, it adheres to the simple principle of "as long as the family conditions are poor or the appearance is mediocre, you will not go to a technical secondary school". Many students' spending power is really not bad. When the students were confused, they gradually developed a trend of comparison, trying to prove their existence value by pursuing popularity;

Second, the increasingly difficult job opportunities make them panic and have a strong sense of crisis. There are many people who sneak out to join the society in the middle of school, and go to the construction site to work during the summer vacation. Therefore, if there is a job that can be It is estimated that many people will rush to the job that makes easy money in school.

After listening to Yang Zhu's explanation, Chen Xiang nodded: "Success! Just listen to Brother Yang, at worst, we will spend more time this month, trying to get into more technical secondary schools and vocational high schools. If it really doesn't work, ask the workers for help. "

Yang Zhu nodded and reminded: "But you have to think clearly, if you adopt this method, then this matter belongs to the company's behavior, and the 150 million income will be included in the account of Zhutou Trading Company! "

Although he was a bit reluctant, Chen Xiang still nodded: "This is what it should be. This was originally a disaster caused by my ignorance at the beginning. It is already Ami Tofu who can not be troubled by the foreign cola company. The income is nothing. I have long since given up hope!"

Yang Zhu smiled: "After all, you still have 22% of the shares in Zhutou Trading, and you still have the income you should have, but it is much less than before."

Hearing what Yang Zhu said, Chen Xiang felt better again, a little bit is better than nothing.

After a few words of reassurance, and by the way, Yang Zhu emphasized: "In the follow-up execution, you must bear in mind that many of these technical secondary school students and vocational high school students have not yet passed their rebellious period. The mind is more sensitive, so you must pay attention to the way you talk."

"Also, even if Yang Coke starts to react a month later and cut off your supply after completing the 150 million task, you must appease these students and maintain a good relationship with them."

Chen Xiang thought for a while: "You mean, after our company obtains the distribution qualification of Quancheng Soda Factory in the future, we need to use these channels?"

Yang Zhu nodded: "These schools are treasures. Wouldn't it be too wasteful to use them once and throw them away?"

Chen Xiang somewhat disagreed with Yang Zhu's opinion: "But if we pick something like this, Yang Coke will definitely discover the potential of these school markets. With their brand influence and financial strength, it is impossible not to follow our original path. , At that time, our soda can still go in?"

Yang Zhu smiled: "As I said before, Coke may have a big brand and strong strength; but precisely because of this, they often appear too arrogant."

"These technical secondary school students and vocational high school students are different from the consumers they used to face. They are very sensitive and have to save face; perhaps as ordinary consumers, they can't see anything abnormal; but if they want to develop their If you become a campus agent, something will definitely go wrong with the attitude of the people at Yang Coke!"

"Besides, even if most of them still accept the agency of Yang Coke for some reason; but after you get the Quancheng soda distribution qualification, when you talk to them about the old days... you won't be flirting with them?"

Chen Xiang realized, yes, he always treats these technical secondary school students and vocational high school students as adults, but forgets that these half-sized boys are at an age where they are too shameless, just like the peeing behavior of foreign cola employees, At that time, as long as I become friends with them, and then use words to provoke...

Looking at Yang Zhu's slightly insidious smile, Chen Xiang raised his thumbs without hesitation: "Brother Yang, what sister Lu Wenlan said is indeed correct, you are indeed very sinister, if you are not careful, maybe even Coca-Cola will be tripped by you kick!"

Yang Zhu looked at this guy with black lines in admiration, then ignored the gloating smile of the seaweed monster, and comforted himself silently:

Is this a compliment?

This is a compliment!

Yes, that's definitely a compliment!