Rebirth in 1998 is also a kind of life

In the conference room, Xiaohua remembered someone's suggestion, and stopped looking at the cadres, but only stared at the PPT screen. Gradually, the tension eased a lot.

"The strategy formulation of any enterprise does not lie in the leader's slapping the head, but the goal formulation based on one's own advantages, specialties and controllable resources after an objective and serious internal self-examination of the enterprise."

"So... before I officially start the report, I would like to ask everyone to think about a question - what is the foundation of our Quancheng soda factory?" Xiaohua remembered someone's teaching, and entered the interactive session from the very beginning.

"Then you don't need to ask, of course it's our Quancheng soda!" The chief of the production department didn't take it seriously, why do you need to ask such a simple question?

"No, I think it's our more than 600 employees!" The head of the logistics department put forward a different view.

"No, it should be that the superiors value us. Without their attention, we would have gone bankrupt!" The chief of the discipline inspection department felt that others could not see the essence of the matter.

For a full 3 minutes, except for Director Lin and Secretary Zhang, the rest of the people present talked about their opinions.

Wan Qingyi knocked on the table frightenedly according to the actions he had rehearsed in advance: "The opinions of all the leaders are very reasonable, but from the perspective of a third party as a newcomer who just joined the factory..."

"The fundamental point of our factory's foothold lies in the four words [state-owned enterprise]!"

When everyone heard this answer, they frowned. What is this sloppy answer?

"If we were not a state-owned enterprise, we would have never been able to absorb so many valuable technicians and skilled workers and make them available to us for decades."

"If we were not a state-owned enterprise, we would never have had so much capital and qualifications to grant land, build factories, and buy equipment!"

"If we were not a state-owned enterprise, we would not be able to enjoy preferential policies such as low-priced raw materials, and we would have been crushed to death by competitors in terms of production costs."

"If we were not a state-owned enterprise, we would not have been able to rely on the business care of our brother companies and the financial support from our superiors to continue our lives after our poor management in the past few years, and we would have gone bankrupt early!"

"Even in the first few months, if we were not a state-owned enterprise and did not have all the conveniences provided by the higher authorities and the police system, you think our factory can borrow the equipment of the meat joint factory so smoothly, and then transfer the food in Quancheng The night market channels are firmly in your hands!?"

"So... I said that the fundamental point of our factory's foothold lies in the four words [state-owned enterprise]. Do the leaders find it incredible?"

After listening to Wan Qingyi's five hypotheses, everyone smacked their lips, tsk... It seems that this is really the case. If there is no convenience brought by the four words of state-owned enterprises, the status quo of the Quancheng Soda Factory would be impossible for the gods to come. useless.

Seeing that everyone agreed with his point of view, Wan Qingyi breathed a sigh of relief: "The so-called [the way is ignorant, the way is retreating], no matter what people outside think of us, and don't care what those so-called economists say; Since our foothold is fundamentally based on the four words of state-owned enterprises, then the strategy formulation of our factory must be carried out around these four words!"

"So, here comes the question, what are the four core values ​​of state-owned enterprises?"

"First, generate income for the country, fill the treasury and feed back the society!"

"Second, solve the employment problem of the people for the country and maintain social order and stability!"

"Third, ensure the economic security of the country in their respective industries so that they will not be caught by foreign countries like the film industry!"

"Fourth, reflect the superiority of our country's system, so that people's values ​​will not go astray!"

........................

"So, the first strategic horizontal issue is... what kind of core competitiveness do we need to build in the future!"

"It's based on Western economics and marketing. While our Quancheng soda still has a strong social influence, we will build a brand moat, and then fight channel and advertising campaigns desperately. Everything depends on money. ?”

"Or be a king under the ice floe, seize the distribution control and pricing power of raw materials from the source of the industry, and finally seize the top of the ecological niche and maintain the control over the entire industry?"

Hearing Wan Qingyi throw out such a grand vision topic, although all the cadres present at the meeting felt that the goal that they had never dared to think about was really far away, they still couldn't help feeling excited...

………………

"Okay, now that everyone has reached a consensus on the corporate vision and strategic positioning, let's move on to the topic of relative implementation."

"The first thing to discuss is the product issue."

"The soda in our factory does not have any technical barriers, and while it cannot meet the increasingly diverse needs of consumers, it is also caught in the Red Sea competition with similar products at home and abroad. Therefore, it is imperative to develop and expand our product line. Row!"

"Then the question is, should our new products take the tactical route or the strategic route?"

"If it is a tactical route, what is the tactical goal? Quickly absorb funds? Use and promote new technologies to build patent barriers? Or simply further expand the brand influence of our Quancheng soda factory?"

"If it is a strategic route, then what is our track choice? What are the external resources that can be opened up and integrated? Its strategic significance is to serve as a cash cow for our factory's follow-up series of plans? Or is it to become a guarantee for the national health plan? product?"

Hearing so many branch line options, after Wan Qingyi explained the differences in detail, and listed out a set of data, the foreheads of all the cadres began to sweat...

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"Okay, next, let's discuss the channel issue."

"As one of the four elements of marketing, although I think the "channel is king" that has been rampant in recent years is a bit too extreme, it is undeniable that the element of channel will still occupy an extremely important position for many years. "

"Then the question is, should our channel strategy still focus on traditional large distribution channels and daily terminals? Or should we find another way, like a night market, with [circle] and [scenario] as the vertical and horizontal lines, and gradually explore and develop some new ones. channel?"

"The advantages of using traditional mass circulation and daily terminals are obvious - maturity and trouble-saving! But the disadvantages are also obvious - high costs, great competition, and uncontrollable!"

"Although there is a risk of failure in exploring new channels, once successful, coupled with the [symbiosis strategy] we mentioned earlier, we will have a strong control over these channels."

After humbly asking what the meaning of [circle] and [scene] meant, all the cadres didn't even have time to wipe off the sweat on their heads, so they began to deduce their heads, but the white lips showed that they The panic in their hearts—after listening to the three-hour "report", they realized that their knowledge reserves were on the verge of being eliminated?

………………

This set of 169-page PPT took two days to complete the "report"-mainly because various topics need to be discussed interactively, um...According to someone, only frequent interactions can lead to these issues. Only the old turtledove walking around will have the illusion of "I also participated in this important decision", thus gradually unifying the mind.

In fact, those cadres understood on the first day, what kind of report is this?Obviously, it was Factory Manager Lin who asked him and his group to come and study.

And with the continuous advancement of the PPT topic and the determination of the company's strategic positioning, not to mention Secretary Zhang, even the slowest head of the production department understands that while Director Lin is setting the tone for the development of the entire factory, Let me tell you from the side - don't think about it, I will never agree to this "investment" of Yang Coke. Whoever promotes this cooperation with foreign capital will be a sinner of the country!

Therefore, after this "report", the expressions of all the cadres looking at Wan Qingyi changed significantly.

Although this little girl is young, she has not been in the factory for long, but don't tell me, there are many college students in the factory, but the talented students who graduated from Qilu Normal University majoring in economics are different. With this professional level, you can't accept it!

In addition, she was able to "speak up" and hold such a level of topic meetings on behalf of Director Lin within two months of entering the factory. Is this girl's status in the mind of Director Lin worth thinking about?

It seems that it is necessary to walk around with this college student on weekdays, and all the cadres thought so...