Back to 2010 as a scholar

With the huge amount of financing, Sunshine Bicycle Technology Co., Ltd. has unprecedented cash flow.

With the blessing of money, sunshine bicycles are produced from the factory and sent to all parts of the country.

The number of shared bicycles owned by Sunshine Bicycles changes every day, and it directly exceeded 11 million bicycles in November.

With Xn City and Yangcheng City first opening up the city service market, other cities have gradually opened their doors to Sunshine Bike.

Song Gangyi's original plan was to cover the entire country with Sunshine Bikes before 2013, but now because each city allows Sunshine Bikes to provide city services, Sunshine Bikes has to send a certain number of shared bicycles to meet its needs.

As soon as the bicycle manufacturers produced bicycles, they were pulled to the destination, and there was no extra production capacity, so Song Gangyi had to delay and delay the plan to go north.

The market in the south is so prosperous that Sunshine Bicycles has been unable to develop the market in the north. I don't know if this is the trouble of happiness.

Stimulated by Sunshine Bike's financing of huge sums of money, the market for shared bicycles has become increasingly hot.

In November, Future Bike successfully entered the college circles in northern Shaanxi, Jindu and other cities, and achieved good response in the promotion process of local colleges and universities.

In the same month, several brands of shared bicycles announced that they had completed their A-round financing, and the financing amount was generally in the tens of millions.

Although not much, it can be seen that hot money from capital has begun to flow into the bike-sharing market, allowing these small companies to enjoy this wave of dividends.

In mid-December, it was reported that Future Bicycle Technology Co., Ltd. is in contact with several large venture capital companies and large funds. Future Bicycle is expected to complete the B round of financing before the year, and the financing amount will reach hundreds of millions.

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In the second half of 2012, the trend of shared bicycles led by Sunshine Bicycles has swept across major cities across the country.

Various experts and scholars have also begun to study the phenomenon of shared bicycles.

Some people have derived the phenomenon of sharing bicycles driving the economy as a sharing economy, and claim that everything in the future society can be shared.

"Bike sharing is nothing more than taking out people's idle items and making full use of the use value of this item."

"A bicycle is only useful when you want to ride it. When you don't ride it, the bicycle is not used and its value is wasted."

"In the same way, let's think about it, how many things in life can be reused like shared bicycles?"

"To put it simply, our microwave oven is not used every day, but there is always a period of time when we need it. It is too bad to buy it directly, but if it can be used on a pay-per-use basis, it will be good for both parties. It's all a good thing."

"In a big way, it's like a car, you only use it when you want to drive it. When you don't use it, it sits there, and the value of the car is wasted in vain."

"Bicycles only cost a few dollars, at most one or two thousand yuan, but they have been managed into a billion-dollar company."

"And a car costs at least tens of thousands of yuan. According to this estimate, a company of tens of billions can be grown."

"Let's not limit ourselves to bike sharing. If we open up our structure, bike sharing is just a sub-concept called sharing economy."

"I predict that in the next few decades, the sharing economy will develop faster and faster, and this new thing will subvert people's usual life patterns."

Song Gangyi also saw this very forward-looking article. Although the idea put forward by this expert is very ideal, it can be seen how hot the entire market is now.

With the official mention of the concept of sharing economy in the government work report, it is to give a name to the emerging industry of shared bicycles.

However, in the process of Sunshine Bike's growth along with the rise of the bike-sharing market, a lot of problems have also emerged.

Bicycles are locked and used privately, and users do not cherish shared bicycles, resulting in high damage rates and other incidents.

The former has no good solution even after 10 years. Even if it develops to wrap the QR code of shared bicycles in glass, those who are greedy for cheap will try their best to smear the QR code. After saving the QR code photo on the mobile phone, he can change the direction of the shared bicycle into his own private bicycle.

The latter is even more difficult to solve. The shared thinking advocated by shared bicycles makes users lack a sense of responsibility.It won't hurt to place the bicycle at will, or scratch it.This makes shared bicycles easy to damage, but this loss can only be borne by shared bicycle companies.

These stubborn problems have always plagued the decision-making layer of Sunshine Bicycle Technology Co., Ltd., and as the company grows, various complaints and troubles also come up.

There was a car accident while riding a Sunshine Bike, and Sunshine Bicycle Technology Co., Ltd., which provided cycling services, was sued in court and asked to compensate for the loss.

This phenomenon has already begun to appear, and if it is not handled properly, it will easily arouse public opinion. Once public opinion is aroused, the masses will favor the more vulnerable users and demand compensation for losses from the shared bicycle company.

And once the mouth is opened, there will be someone maliciously touching porcelain and then claiming compensation from Sunshine Bicycle.

In this regard, Song Gangyi can only ask the legal department to follow up on these cases to avoid public opinion.

Moreover, regarding issues such as high damage rate and complaints, Sunshine Bicycle has to spend huge sums of money to provide special insurance for each shared bicycle.At this point, large companies must learn to share risks. At this time, commercial insurance companies will play a role.

In addition to the above problems, the official negative sentiment towards shared bicycles is also gradually accumulating.

The random placement of shared bicycles affects the appearance of the entire city, and it often occurs that shared bicycles parked on the main road bring huge safety hazards to vehicles.

Sunshine Bicycles needs to send additional manpower to arrange its own bicycles, but now as the number of bicycles is too large, more and more personnel are required, and the cost of this is gradually becoming more and more terrifying.

But even so, the civilized situation of Sunshine Bicycle is not optimistic. There have been many voices from all walks of life asking Sunshine Bicycle to manage the shared bicycles it operates.

Companies like Sunshine Bicycles, which still have sufficient capital flow, are willing to spend money to arrange the shared bicycles neatly, while those small companies don’t care so much, but their faults can easily lose Sunshine, which is the industry leader on the bike's head.

The outside world only sees that Sunshine Bike is getting taller and taller like an iceberg, but no one thinks that many hidden dangers are quietly emerging under the iceberg.