Back to 2010 as a scholar

Before Song Gangyi persuaded his father to resign as soon as possible to jump out of the fire pit of his old company. At that time, although Sunshine Bicycle Technology Co., Ltd. had just started but had achieved a little success, Song Gangyi wanted to let his father take a part-time job in his company to receive money for retirement. .

Song Dezhu thought that he had lived a life of husband and wife in different places for decades, and only returned home to accompany his wife and children on weekends.Although it is said that close people will quarrel over trivial matters after staying together for a long time, but this is the embodiment of warmth.Now that his son has gone to college and can write novels to earn living expenses, his parents don’t have to worry about it. Song Dezhu is getting older, so he no longer wants to live the days of going out and working hard.

Song Dezhu didn't want to leave Gui Province, but Dai Zhen didn't think so.

In any case, Guangxi Province is just a poor province, and Guangdong Province next to Guangxi Province is indeed the largest province in the country's economy, and the economic gap is unimaginably large.

Dai Zhen wants to take her True Fortune Coffee to a bigger stage, so it is imperative to go out of the province.

The next step of Tru Xing Coffee is to directly target Yangcheng City.

Whether it was Yue Mingfei or Dai Zhen, their respective companies were deeply influenced by Song Gangyi.

Sunshine Bike departs from Yangcheng City, and then arrives in Xn City; Express Taxi also departs from Yangcheng City, and then arrives in Xn City soon; it is true that Coffee does the opposite, but it is still inseparable from these two cities.

While preparing to go out of the province, Truluck Coffee has already started to optimize and update its own drinks, adjust the taste, and continuously introduce new varieties to make customers willing to open their wallets.

In fact, Song Gangyi also acted as the dog-headed military adviser of True Xing Coffee. Although it is said that he has no shares, the owners of this company are his biological parents, and it makes no difference whether he owns shares or not.

He asked Truluck Coffee to face Starbucks, a famous fast-moving coffee brand. As long as the other party has a popular drink, Truluck Coffee will try to make a drink with similar taste, and at the same time, the price will be much lower than Starbucks. few.

Starbucks is a world-renowned coffee shop, and this foreign product is also very popular in China.Many white-collar workers, business elites and urban beauties love to go to this place for consumption, and they can sit in the store all afternoon after ordering a drink.

But Song Gangyi himself also tried some Starbucks drinks, but he felt that they were expensive and tasteless. He really couldn't understand why so many people never tire of drinking them.

After that, a coffee brand appeared in China, and the beverages operated by the company were the hot-selling products that rivaled Starbucks.

It is difficult for someone who has had two drinks to tell which one is from Starbucks, just like Pepsi and Coca-Cola.

The taste is similar, but the price is one-third or even one-half lower, which is a lot worse in terms of cost performance.

And relying on this approach, this coffee brand also took away many consumer groups that were originally Starbucks.

There are successful experiences in the past, so now Truluck Coffee can learn from this path.

The shops chosen by Truxing Coffee are basically in good locations, and Dai Zhen will boldly buy the property rights if she has the opportunity to buy them. Dai Zhen will not be too entangled if she can’t buy the golden shops of those commercial office buildings. .She just needs to ensure that most of the stores belong to the company's property rights.

Therefore, in addition to selling coffee drinks, Truxing Coffee is also like a real estate company.It's just that this real estate company doesn't sell the house to the outside world, it just buys the house when it has the opportunity.

According to Song Gangyi’s understanding, Truxing Coffee is now a bit like a fusion of Michelle Ice City and Ruixing Coffee. Although I don’t know if it can achieve its own glory like these two food and beverage giants, but Truxing Coffee alone Song Gangyi was very satisfied with the company's operation of not buying or selling houses.

After 2013, housing prices have begun to rise. Sensing the arrival of this historical trend, Song Gangyi has a sense of urgency to buy a house.

This year, the after-tax income he received from Sunshine Bicycle Technology Co., Ltd. was several million, and when Wu Xin withdrew his shares from Future Bicycle Technology Co., Ltd., he discounted it to several million dollars. The cash in hand exceeded eight figures.

With so much money in hand, Song Gangyi started his plan to buy a house again.

In Yangcheng City, he already had two houses located in the university town of Panyu District. Song Gangyi decided that it was time to buy a house in Pengcheng City.

Now there are already rumors that the purchase restriction policy will be introduced. The purpose of this policy is to suppress housing prices and cool down the housing market, but the final result is to encourage housing prices to move towards a higher peak.

Speaking of Pengcheng City, this was Song Gangyi's unattainable dream before his rebirth.

In this super metropolis, you can often feel your own insignificance.Those who own a house and those who cannot afford to buy a house seem to be reproductively segregated, but the housing price is so high that not everyone can afford it. Decided to go back to my hometown, and finally woke up because I got drunk when I went back to my hometown and went back to the summer of 2010.

It can be said that owning a property in Pengcheng City is Song Gangyi's most primitive impulse, and now is the time for Song Gangyi to realize his dream.

Song Gangyi took the money and ran to Pengcheng City, but this time he was no longer alone in looking at the house. He took Xie Yunqian to travel to Pengcheng and buy suitable real estate at the same time.

In 2013, the housing prices in Pengcheng were quite scary. The housing prices in the customs were tens of thousands of yuan per square meter. If you want to buy a decent house of 400 to [-] square meters, you can basically buy it for three to four million yuan. It is enough to buy a small villa with a few hundred square meters and enjoy it comfortably.

But who would have thought that this price is actually still cheap. After six or seven years, the same house may cost 1000 million to buy.

Housing prices can soar two or three times, but people's wages are not so easy to soar two or three times, so it is becoming more and more difficult for people to stay in Pengcheng City.

At the beginning, Song Gangyi thought that he could do it in one step, and buy a house directly for 1000 million yuan. Such a house would be very good regardless of location, degree, etc.

Later, when I arrived in Pengcheng City, I realized that it was better to buy two houses.

It is easier to raise a 1000 million house to 2000 million than to raise two 500 million houses to more than 1000 million respectively, and the latter houses are easier and obviously easier to rent out.

With this idea in mind, Song Gangyi bought a set of real estate of about 500 million yuan in Nanshan District and Futian District respectively.

It can be said that this year has been smooth for him.