I am the fifth king

Chapter 318 Construction of Distribution Channels

After bidding farewell to Li Zongsheng and others, after leaving the villa, He Jin confessed to Xiaoping as soon as he got into the car:

"Call the Taiwan branch and ask them to send an investigation team to Warner Taiwan Records to find out whether Warner has falsified my record sales data!"

"Fake?" Xiaoping was taken aback.

"Yes, I suspect that Warner has made fake data, and arrange someone to check it!"

He Jin said with a gloomy expression.

Falsification of record data is not common in the music world, but there are many.

When many companies represent singers in other regions for the release of their records, they sometimes make false data because the singer companies in other regions are small and unable to check.

Li Zongsheng did not tell He Jin that Warner Taiwan Records was fake.

This is He Jin's own guess.

He couldn't think of any other reason besides making fake data.

"Okay! I'll get in touch right away!"

Xiaoping quickly took out her phone and started calling Huaxing's branch in Taiwan.

Huaxing has a branch in Taiwan.

Ever since He Jin released his Mandarin album in Huaxing and the data exploded, Huaxing has started to set up branches in other regions.

It's just that because the market share has already been occupied by other companies, these branches have not done much.

Da da da!

He Jin tapped on the car window lightly, and only after a while did he speak.

"Call Tang Ge and ask him to formulate a distribution channel development plan for Taiwan. Next year, Huaxing must have its own distribution channel in Taiwan."

about distribution channels.

This thing is simple and easy, and it is difficult to say.

It's simple, because it can be seen in recording stores, bookstores and other stores that release albums.

And the difficulty is also here.

Some people may think that they only need to go to the door and contact the owners of these stores to get them to sell the albums they provide in the store.

This is the reason, but it is not that simple to let these stores put albums on shelves.

Because generally speaking, formal audio-visual stores basically belong to large companies.

Well, that's the kind of franchise model.

Although the distribution channels of record companies are these audio-visual stores and bookstores, this is one of the most important distribution channels.

But relatively speaking, in this cooperation model, large companies occupy a dominant position.

Generally, when a new video store opens, you have no supply.

Of course, piracy is another story.

The formal method should be that the audio-visual store takes the initiative to contact those big companies and ask them to provide the source of goods for the audio-visual store, that is, to provide records.

Many times, when a record company agrees to provide records to a record store, it will make the record store sign a contract that only sells their company's records.

In the earliest 80s, genuine stores at that time generally only sold records from one company.

Until the late 80s, the market where one store only sold albums from one company gradually became saturated. In order to expand the market, major distribution companies began to cooperate with each other.

The result of their cooperation is that their respective agency distribution stores began to sell the records of the singers of the other company.

This is why many audio-visual stores now have the albums of most of the company's singers.

This kind of cooperation not only expands the scope of the entire market countless times, but also allows people who want to listen to a certain singer's songs to buy records without having to travel far to buy them. They only need to find a video store or even a bookstore at random. Buy the record you want.

At the same time, it also allowed the record publishing companies that cooperated together to firmly control the market, making it difficult for latecomers to join in.

Of course, there is no way to join in.

That is, you have to start from scratch, you have to contact a fledgling record store and let them exclusively represent your company's records.

This is not over yet, this kind of store that only sells records of one company is outdated. If you want to keep up with the pace, you have to contact other record companies, exchange benefits with them, and let you join their cooperative stores. Put your company's records in the store.

At the same time, your exclusive store will also start to display records from other companies at this time.

In short, one for one, you allow my store to sell your records, and my store to sell your records.

This is the only way to rebuild distribution channels.

It is also a costly and laborious method.

Well, of course, there is another, slightly simpler one.

That is, you directly acquired a company with a mature distribution channel.

The construction of the two distribution channels is very difficult.

The first type is purely from scratch, and the second type is purely spent with money, and it is the kind that does not necessarily come out of money.

In the past few years, the record industry has been booming like never before, distribution companies have made a lot of money, and almost few companies will sell distribution channels.

Unless there is a big crisis, or He Jin just took advantage of Huaxing Records, otherwise, it is really difficult to buy a company with mature distribution channels.

Of course, money is a good thing. These days, there is nothing money can't do. As long as you have money, you can definitely get it out of a channel.

It's just that a big capital company can do this...

"I see, I will notify him tonight!"

Xiaoping nodded.

Upon hearing this, He Jin nodded, closed his eyes and began to meditate.

Building distribution channels is an idea that He Jin had after acquiring China Star.

Now that Huaxing has been acquired, it is natural to find a way to expand the company.

He Jin didn't want to spend his days guarding an acre of land.

Just like after he becomes the king of heaven, he will think about developing in Europe and America.

After acquiring Huaxing, he naturally had the idea of ​​expanding the scale immediately.

It was only because of him that he bought Huaxing, and Huaxing's interior is not stable yet, so he hasn't started to prepare for expansion yet.

But this time Warner's move made him understand that his cooperation with Warner must not go far.

As for working with the Rolling Stones.

It wasn't his first choice.

The world is as black as crows, since I have the opportunity to do it myself, why share money with others.

Wouldn't it be more delicious to eat alone?

……

Back at the hotel, He Jin fell asleep because he was very tired.

The next morning, he woke up early. After washing and changing clothes, he led his team into the car sent by Warner Taiwan Records and rushed to today's signing event.

"How did Mr. He sleep? Is the hotel satisfactory? If not, I'll arrange someone to change it for you!"

In the car, the person in charge arranged by Warner Taiwan to receive him asked with a smile.

"It's okay! No need to change hotels, just this one!"

He Jin nodded, and did not speak.

He didn't ask Warner if he made fake data.

That's what kids do.

Adults always draw their guns and never spit.

Until the results of the investigation come out, he will not show any dissatisfaction with Warner.

Moreover, the nine sons of the dragon are different, even if Warner made a small move behind his back, it does not mean that everyone is his enemy.

He didn't have to kill them all with one blow.

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