I am the fifth king

From the production to the release of a film, there are generally three companies involved.

First of all, of course, the production company.

The production company shoots a movie and then finds a distribution company.

Some people confuse distribution companies with theater companies, but there are actually differences between the two.

In Xiangjiang, except for distribution companies with theater chains such as Golden Harvest and Golden Princess, which combine the two, other companies simply have distribution capabilities.

The so-called distribution means that the distribution company negotiates with the theaters to negotiate the various revenue sharing of the movie.

At the same time, they will also be responsible for various publicity of the film.

And various sales of videotapes and CDs of the film follow-up.

It seems that the distribution company does not contribute much, but it is not.

Production companies, distribution companies, and theaters are indispensable.

In many cases, the production company actually has no publicity ability.

To promote this thing, in addition to various posters, you have to go to radio, TV, and various newspapers.

Of course, the promotion of celebrities' offline activities is also essential.

If you don’t have a professional distribution company, you will have almost nowhere to enter.

Even if there is a connection, the money you invest will definitely be a large amount.

But distribution companies are different, they are responsible for this, and they have good relationships with various channels, TV and even newspapers.

When they release, although they will also pay a lot of money, it will be much less than the production company. .Κanδhu5.iá

At present, there are actually only a few powerful distribution companies in Xiangjiang.

This includes a company like Golden Harvest that integrates production, distribution, and cinema.

Why Golden Harvest will always stand in Xiangjiang, even if Yongsheng Company has sold well at the box office for several years, it cannot be suppressed. The reason is that Golden Harvest is too impeccable.

Even if the box office of the film he produced is not good, he can use the income from distribution and theaters to feed back. Κánδnu5.ζá

Just like the sentence in Yitian Tulong Ji, "He will let him be strong, and I will blow the hills with the breeze!"

He is a trinity, no matter how awesome you are, it won't have much effect on him.

However, it is also because Xiangjiang belongs to a giant-level company, so Golden Harvest has always been ugly in eating.

They especially like to use various conveniences to suppress other companies.

Just like Zhengdong Film and Television established by He Jin, Jet Li and others.

Since 1993, Zhengdong has sold several films in a row, which immediately caused the suppression of many large companies including Golden Harvest.

Not only in distribution and in various positions that he can reach, he has suppressed Zhengdong.

This also led to Zhengdong's films having to seek collaborators starting this year.

Just like "The New Five Patriarchs of Shaolin" starring He Jin.

This movie is co-produced by Zhengdong and Yongsheng.

Also affected by Zhengdong's suppression, He Jin felt that if he continued to work alone, he would inevitably be suppressed in the end.

Therefore, for the movie "Young and Dangerous", He Jin did not directly hand over the distribution to Golden Harvest, but continued to cooperate with Huanyu now.

He handed over the publishing rights to Huanyu, and asked Huanyu to negotiate with Golden Harvest.

There is a universe in the middle, which seems to have offended Jiahe, but it also indirectly drew an ally for himself.

Anyway, sooner or later he will be suppressed by Golden Harvest, so it is better to offend him earlier and make his side more powerful.

Although Huanyu does not have a theater chain, Huanyu has strong strength in the emerging VCD market and video tape market.

Even, many films of Golden Harvest have cooperated with Huanyu.

Therefore, having Huanyu on He Jin's side would reduce his pressure a lot.

Of course, besides being able to shield oneself from the wind, pulling in Huanyu has other functions, at least in terms of publicity, Huanyu is very powerful.

Hua Ren has already cooperated with Huanyu on the two films of "Yin Yang Road".

Therefore, this third cooperation has greatly increased the trust between the two parties.

After watching the finished film of "Young and Dangerous", Huanyu invested a large amount of publicity expenses and continued to promote the film.

In various film and magazines, the publicity about the comic book "Young and Dangerous" is mixed.

In the entertainment newspaper, the news about Chen Yaoxian who was shot dead in Macau last October was mentioned again.

At the same time, He Jin was also mentioned briefly.

"It is reported that the character of Chen Haonan in Young and Dangerous comics was conceived by Niu Lao with reference to two people, these people are He Jin and Chen Yaoxian.

Among them, the character story refers to Chen Yaoxian's life experience, and the comic character image refers to He Jin.

The combination of the two makes this character even more attractive..."

In addition to promoting the characters, Huanyu also promoted the characters.

What Ho Jin debuted in The Police.

The original cast of Yin Yang Road starred.

What else is there that hundreds of young and Dangerous boys once blocked a filming location in Causeway Bay and so on.

The success of a film is absolutely inseparable from publicity.

Only when the publicity is in place can the movie be seen.

All the movies that hit the box office in Xiangjiang have done a lot of work in publicity.

For the movie "Young and Dangerous".

Although He Jin simply played an anti-mafia policeman in less than 1 minute.

But he still takes the movie seriously.

After all, this is the movie I have invested the most in so far.

In order not to lose money, he also did his best to promote the play.

During the publicity stage of this drama, when he attended awards and TV, etc., he would mention Young and Dangerous Boys by the way.

In addition to him, he also let Andy Lau, Liming, Zhou Huimin, Jet Li and others promote the movie.

So many big-name stars recommend it, which makes the movie Young and Dangerous have attracted a lot of people's attention before it was released.

Throughout February, when the New Year is approaching.

There are so many movies on the market.

Well, this is the Lunar New Year file.

Except for a few movies that have been released in advance and are currently being screened.

There will be multiple movie releases throughout February.

Among them are Zhou Xingchi's "The King of Destruction" and Jackie Chan's "Drunken Master 2".

And it was under the attack of these two rivals with strong box office appeal.

According to the feedback from the people sent by Universal to investigate the data, "Young and Dangerous" is one of the few movies in February that can compare with Jackie Chan and Stephen Chow's movies in terms of expected value.

Of course, the difference is definitely a lot worse.

But in terms of publicity, it must be said that it can rival those two.Reading La

Under such various publicity, as soon as "Young and Dangerous" was released on February [-]st, many audiences were bombarded by the publicity.

In addition to the audience, a lot of film critics also came.

"Don't be nervous, our film will definitely sell well!"

In the theater, He Jin, who came to the stage as an investor and finished speaking, saw that Chen Xiaochun and Gu Tianle next to him were very nervous, so he couldn't help comforting him.

"Don't be nervous, we're not nervous!"

The two shook their heads to express that they were not nervous.

Although they said they were not nervous, their hands were almost sweating.

He Jin smiled and didn't say much, but turned his gaze to the screen.

The movie begins.