Reborn to buy it a few hundred pounds of real estate certificate

"Then don't go to this kind of food city to make money. Your direction is wrong again. What is group buying for? First of all, you need to know that this kind of food city you are talking about is close to office buildings and schools.

Does it mainly focus on snacks, such as Roujiamo, Liangpi cold noodles, rice bowls, fried noodles, casserole rice noodles, etc. These three food cities must focus on high cost performance.

In other words, the same food must be lower than the surrounding ones in order to be competitive and take the initiative to let people eat.

What do these people who go to eat want?Is it delicious?No, it is because it is cheap, are you tired of eating it?I must be tired of eating it. No one will ever get tired of eating these every day.

You go to them for group buying. First of all, the profit margins of these cost-effective snacks are not high, and the merchants are definitely not happy. Moreover, people who see group buying packages may not necessarily eat them, and rarely go group buying. Why?

Because I'm tired of eating, there are no tricks, and it can't arouse the interest of diners.

Also, with regard to group buying, your biggest mistake is that you put all of it in the food category.

I said, write it down, come up with a plan, and prepare it for Tuanmei. Don’t let people wait in a hurry, come up with a plan first, and then sort it out. Next, you can check for errors and make up for the omissions based on the plan I gave, and make the content of the plan complete. It is clear at a glance that there is data support. "

Xu Xiao and Wang Yu hurriedly took out their laptops, Qian Jinduo also took out his laptop, opened the file to edit, and prepared to record what Zhao Mingyang said.

"First of all, let's clarify what group buying is. It's cheap, but when you use group, it's group buying. Generally, do you buy a group with a bottle of Coke? You rarely do it. What do you need to buy a group?

In the 90s of the last century, it was cheaper to buy three big pieces, and several people bought them together. It was a big piece. Earlier, when buying gold, silver and jade wares to buy other items, it would be cheaper if more people joined the group, but now?

That is, the profit margins are large, and the prices are generally high. Ordinary people only dare to think about places and items that they dare not consume.

For example, five-star hotels, go to see if they need group buying, many people only dare to think about five-star hotels and dare not enter.

It took so long to clearly mark the price, such as the original price of 699 standard rooms, only 399 for limited time rush purchase, no matter 699 or 399, ordinary people see that they have a bottom of their hearts. Drainage can also allow Tuanmei to have customers.

This is an example, instead of asking you to go to a hotel, you can go to some mid-to-high-end business places and do a survey to see if you are willing to do group buying.

For example, gourmet food, you must go to that kind of western restaurant, Japanese food store, well-known time-honored Chinese restaurant, which is well-known and not cheap, such as 299 for a roast duck, and 199 is not a loss for the business to make a group purchase. Don’t write directly in the early stage. What is the share, I have also communicated with Tuanmei.

Promote businesses for free, without the need for publicity fees, first use price cuts and discounts to attract traffic to Tuanmei, and charge operating fees when there are more registered users.

In an industry, as long as one company does it, the others will definitely follow. And the business owners you go to find should be younger, because they can accept new things and have a higher degree of tolerance. These are all written in the copy, for Tuanmei.

For example, medical beauty, high-end bath + buffet, etc., you can all do a research and record it.

Remember, group buying is always a mid-to-high-end business, allowing most people to enjoy a mid-to-high-end service, which most people have never experienced.

As for the price, merchants can offer a customized group buying package to ensure profitability and new customer flow. The most important thing is to focus all attention on food in other stores, so that Tuanmei can directly occupy the high-end consumer market .

All mid-to-high-end consumption in the market can be offered at an experience price of [-] yuan. I will contact some merchants in the future operations and let Tuanmei test the waters.

You must be clear about what Tuanmei and other platforms want. What you want is registered users. If there are too many users, the food city you mentioned before will actively seek Tuanmei for the purpose of attracting traffic. Do you understand the high end?

Now, if you have anything you want to say or ask questions, just say it and ask questions. "

"I want to ask you a question. When is operation useless? It's just useless." Xu Xiao looked at Zhao Mingyang and asked, because he was shocked by what Zhao Mingyang said, and Zhao Mingyang explained a lot of his previous confusion.

He knows that operations can be applied not only to business, but also to human nature. How to make people actively consume is a science.

For example, market research, most people in business are blind and don’t know what to do, but Zhao Mingyang told them that they have even arrived to check on the number of residents in residential buildings at night. This kind of data is sorted out, and let Xu Xiao know that it doesn’t have to be Capture a single area of ​​operation, customer needs, etc.

"Everything that is not within the controllable range of human beings is useless for operation, such as the chain reaction caused by natural disasters and man-made disasters. The essence of the final return is a meal. At that time, the competition was the most traditional. The strong is king, whose fist Hard, who can say."

Xu Xiao nodded, expressing his understanding, that is, until the fish die and the net is broken, the operation can always be used. It is nothing more than how to survive the cold winter when the economy is not good. After it is over, it can still operate as usual.

"I also have something to tell Minister Zhao, please take a look at this." Qian Jinduo turned his laptop screen to Zhao Mingyang.

Zhao Mingyang took a look, she was a woman wearing glasses, about 27 or [-] years old, she looked gentle, a little serious, she was dressed in business attire, white shirt, black skirt, black stockings, and a pair of black high heels.

The height cannot be measured visually, but why did Qian Jinduo show this to himself?

"What's wrong with this girl?" Zhao Mingyang asked.

"This woman is the strategic difficulty in the direction of the five-star hotel you mentioned earlier. I have thought of something similar to yours before, but I didn't think of medical beauty.

This woman is the secretary of the board of directors of a five-star hotel. The operation of this hotel is basically handled by her, and the board of directors trusts her extremely. "

Zhao Mingyang looked at the richness of money. This kid is worthy of running his own family's business all the time. His way of thinking really cannot be ignored just because he is young. It is very powerful for him to think of this step.

"You go straight to the point." Zhao Mingyang said.

"I've been to several five-star hotels, and they were very polite, but they just didn't do it, and the unified caliber is that the hotel where this woman is located did it, and they did it." Qian Jinduo said.

"Understood, this woman must have rejected many group buying websites before, and she also rejected some people from the operating companies, right? She must be advocating that the hotel does not do group buying or operation, and other companies are also waiting and watching.

It can only be said that this woman has a prominent reputation in this circle, and she still has a certain status. Everyone thinks she is a weather vane, right? " Zhao Mingyang said.

"That's right, this girl's name is Ye Wenshu." She is well-known in the circle of the imperial capital. She is nicknamed Iron Lady. Ye Wenshu once studied hotel management in Ruishi University, the best university in the world for hotel management. Where Ruishi is located.

And she studied at Ruishi's top hotel management university. After returning, she entered the hotel where she is now. It took three years to help this hotel become a five-star hotel with no name. Now it is a hotel with the same reputation as several large world-class hotel chains.

She is also the youngest secretary to the board of directors of this hotel, and even the youngest secretary to the board of directors in this circle. Later, she couldn't be promoted, and the group wanted to keep her.

The hotel management rights were handed over to her, and the group went to other places to build hotels. Although she was the secretary of the board of directors, more people called her Boss Ye. Now she actually has the final say on this hotel. "

Zhao Mingyang asked with great interest: "No matter how you say it, it's impossible for a migrant worker to be in power. Is there something tricky here?"

"Indeed, because the shareholding structure has changed, the previous largest shareholder, the Wang family, has been diluted to only 20.00% of the shares. Three, there is no absolute control.

Ye Wenshu has [-]% of the shares, which was given to her by the other shareholders, but she is required to work here for ten years and be responsible for all work affairs, including future hotel expansion, and she will also be responsible for operation management.

And the original boss has become a higher-level wage earner than Ye Wenshu. It is said that the boss will quit the management and invest in other things. He only gets a dividend, and Ye Wenshu will take over his job.

Not surprisingly, Ye Wenshu is the next chairman. She is a very useful worker, and all shareholders trust her very much. This is what I know. "Qian Jinduo said.

Zhao Mingyang glanced at Ye Wenshu's photo again. To be called the "Iron Lady" already shows how powerful she is.

With this achievement in his thirties, he can indeed be regarded as a leader among the people.

People like Ye Wenshu are the ceiling for migrant workers in the workplace. Their personal ability can make a company bigger and stronger, but this kind of people usually end in a bad way, because they are considered heroes for a long time, and they are considered the founders of the company. , I feel that this company is my own, but this is not their company, they are still migrant workers.

In fact, most of these people have a miserable ending. As long as they have no performance and find it useless, they will be kicked out by the board of directors. If they don’t want to be kicked out, they must use all means to bring benefits to the company.

This kind of people are generally good at working as part-timers, and they dare not go out to start a business easily. After starting a business, they are likely to fail repeatedly, because the risks of starting a company by themselves and managing the company for others are two different things.

What's more, after becoming the helmsman, it is impossible to be criticized by the boss and finish the job. Many migrant workers often don't understand that the biggest difference between the boss and the migrant workers is the risk value and social responsibility.

If you don’t bear the risks brought by the value at risk, if you can’t get through this level, you will basically have no chance to start a business, because you start to be afraid, and you won’t be so brilliant when you go back to work.