Reborn to buy it a few hundred pounds of real estate certificate

Chapter 797 Layout of the Live Streaming Industry

Zhao Mingyang's press card is genuine, and it starts with the letter C. Now, the eldest brother is scared when he sees a reporter, and most people don't show this card, but sometimes this card is really effective.As for how to get this certificate, it’s actually not that hard. You can apply for a qualification certificate with a professional degree or above. After getting the qualification certificate, you can apply for a reporter’s card and a host’s card. However, many people don’t have much use even if they get this card. , It is difficult to find a job, but if you can take the exam if you are in the self-media industry, it will help a lot, especially the press card.Zhao Mingyang put away his press card. This thing is very useful, because it is a TV station's press card. With this card, Zhao Mingyang can save a lot of trouble. This card will get stuck later on, and every TV station rarely releases it. Yes, especially the big TV stations, who are afraid of letting it out and poking trouble.At that time, many people took the TV station's press card and went to concerts and some cultural performances if they had nothing to do. This card can enter for free, and the general security does not check it. The organizers also thought they were here to report the program.Many people used this to mix various awards ceremonies and the like, and then set up a media channel to check for fakes, but if it is true, it will still be included, but there will be a quota limit.Strolling in various restaurants and shopping malls, Zhao Mingyang has already heard many people chatting live.But during this period, there were still more game live broadcasts, as well as dance live broadcasts, etc. The platforms were too complicated.Zhao Mingyang lived in the local area for two days, wandering around the various Internet cafes to see what live broadcast software they have in their computers, and also to see what live broadcasts people in the Internet cafes watch, and what platform they use to connect to the mic when playing games. The company yy started out as a multi-player game company, and later made yy voice, and then Huya, with a huge user base.Huya and Douyu are in the field of game live broadcasting, and these two are also the first to enter live broadcasting.But Zhao Mingyang is thinking about one thing now, should he enter the live broadcast now, because next year each company will enter the mobile live broadcast, and the real blood earning year is 15 years, when Kuaishou came out.It was only in 18 years that Douyin really took off. From 15 to 17, it was the world of Kuaishou.Do!Zhao Mingyang decided to do it first, because most of Kuaishou's Internet celebrities are from Douyu and Huya. During this period, some newcomers can be found to sign.How do you get into this business?In fact, this business has already become popular in 0708. Many anchors have a certain fan base during this period. How can Zhao Mingyang quickly attract people?Zhao Mingyang thought about it, he had to find an identity that could be trusted by others, and allow the anchors to talk to him without any scruples. Another point, Zhao Mingyang knew very well why Huya and Douyu could always exist, and why they were not killed by Kuaishou and Douyu. Douyin was killed later, and the other companies are gone, and neither of these two companies may be gone.What is the key point?It is these two platforms that are the platforms with the highest spending power of all platforms.Regardless of whether it is Kuaishou or Douyin, in fact, most of the user groups are not krypton gold groups, and it is impossible to bring much consumption expenditure to the platform. The rewards are limited, so each company eventually turned into a sales commission of the delivery model.Both the anchor and the platform rely on selling goods to make money from the merchants, and the platform cannot generate internal circulation income. The live broadcast platforms Huya and Douyu can do it, because the users of these two are a group of users who have been paying for virtual products for a long time. They have become accustomed to the game krypton gold.Game users are the largest group of virtual product expenditures. This group is the envy of other companies, but other companies cannot learn from the game live broadcast platform because there is no space left, so they can only do diversified live broadcasts.Whether it is Kuaishou or Douyin, it can only be said that it will be popular for a few years and may be replaced by other companies, because there are too many online shopping platforms, and there are no loyal customers who have to use them all the time, just like Kuaishou. Douyin traffic surpassed.But Huya and Douyu are still very popular, because there are

Drama group, Weibo has been popular for so long, why can it last forever?That's where entertainment fans gather.After Zhao Mingyang thought about this point clearly, he basically found out the direction. If he wants to have a long-term loyal user group, he must have a core industry, and he can just do this core industry.After three days, Zhao Mingyang left here on the third day. He had a rough idea of ​​where they were going, and knew the general direction, what they were broadcasting now, and what routines they were playing.And I also know that now most of the big brother leads the younger brother model here, but there is no formalization, and it is still an individual business.When Zhao Mingyang returned to Shencheng, he immediately rented an office building. The first floor was divided into thirty cubicles. Each room was sound-proofed like a recording studio, and the background walls of the whole house were green screens.The entire floor is equipped with an air circulation system, fresh air must be ensured in each cubicle, and there must be a tea room, and an entertainment room and activity room.The first floor of the office building is being renovated according to Zhao Mingyang's plan. Zhao Mingyang also recruited political history teachers and two retired teachers. From now on, they will give lectures to the company's anchors every week, mainly talking about what not to say, what not to say, and what not to go chat.Zhao Mingyang is very clear that the knowledge level of the anchors is uneven. There are many big anchors in the early days, and those who are left are still a little ink, or a little bit more conscious. This group of people jumps out of everything.The main reason is that most of the early anchors were a group of people who dropped out of school early and went to society with nothing to do.Zhao Mingyang still doesn't know why this group of people are sought after, is it the same for the group of people who follow them?With an office space of more than 700 square meters on the first floor, Zhao Mingyang plans to turn it into a regular live broadcast company.But it is a bit difficult to choose people. Zhao Mingyang is very clear about it. Live broadcasting is ugly. The early stage is like a zoo. Most people are like watching a monkey show. Whoever can play cheap and ugly will make the audience happy, and whoever has traffic, In other words, vulgar things are often easier to get out of the circle.But if there are too many of these things, it will not be good for the company. If one overturns, two overturns, this will affect the company.The probability of this kind of anchor overturning is [-]%, so it's not a fluke, but don't use this group of people, there is no traffic at all in the early stage.Zhao Mingyang went back to the house he bought, took out a whiteboard marker and drew on the whiteboard on the entire wall. First he made a mind map, and he quickly wrote some important information on it.First of all, the live broadcast has several points of arresting people, and there must be traffic.The first one is a dance anchor. She looks good and can dress coolly for dancing. Fans will come on their own initiative if you don’t need to be invited.This kind of anchor has an inherent advantage, that is, there are many lustful people, but it also has an inherent disadvantage. There is no dance anchor with strong cashability and can be popular for a longer time.Simply put, it can't keep people, has no characteristics, and is too replicable.

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