Rich to the third generation

Chapter 161 Public Beta Marketing

The long-awaited product finally has some form.

Although it can only be regarded as a semi-finished product for the time being, and many functions are not perfect, Su Yehao is still very happy.

On Dad's side, as the housing prices in Hong Kong City turned cold and entered the cold winter period, it would be beneficial to go to the north to negotiate and acquire land, and the difference between the two round trips may be hundreds of millions, so Su Yehao was not in a hurry at all, but was afraid of negotiating quickly.

The cultural tourism city project has not yet been approved, and the price is only preliminary contact, which just fits Su Yehao's idea.

Looking at the Yahoo stock I invested in, the stock price soared to 51 US dollars, but unfortunately I didn't seize the opportunity to sell it. In the second week of the semester at the University of Hong Kong, it fell back to 45 US dollars.

Two or thirty million is just gone.

Su Yehao had the illusion of sitting at the gambling table with more than 2 million chips piled up in front of him. I really can't stand this kind of stimulation with a small heart.

The family business is temporarily ignored, and investment and financial management are also put aside.

With the initial completion of the TAT chat room, Su Yehao first focused on starting a business, and set his sights on various universities in Hong Kong City, especially the University of Hong Kong.

He, wants to replicate the miracle of Zuckerberg and Facebook.

September NO.12.

Su Yehao specifically contacted Huang Daxian, the feng shui master of the casino, and learned that it was a good day to do business.

With the newly recruited [-] marketing specialists, after contacting the principal and saying hello, they set up a platform in the school dormitory area, a huge yellow poster five meters by eight meters long, with only black characters written on it—" Download the TAT chat room, if you are friends, come together!"

Accompanied by a yellow and black Logo designed by someone who spent 1000 yuan.

The bottom part is in the barrage mode, saying "TAT for chatting", "TAT for love", "TAT for long-distance love", "TAT for saving phone charges"...

Simple and stylish.

Around today's publicity, Su Yehao personally took the lead and asked someone to make a detailed marketing plan.

For example, buying advertisements on Yahoo, placing advertisements around the campus, and inviting a mysterious star, etc., made a total of more than ten plans.

Su Yehao gritted his teeth... First, he stole 200 million Hong Kong dollars from his mother.

Mother Tang was very forthright in giving the money, and it was regarded as supporting her son's business. With just such a son, his mother certainly loved him.

A total of 200 million, all prepared to be used for publicity, and purchased a bunch of small gifts such as fans, lighters, facial tissues, ballpoint pens, and diaries.

The product has not passed the market test and is only a beta version. It is undoubtedly a bit fierce to use such strength in the early stage.

Compared with many fledgling entrepreneurs, Su Yehao obviously won at the starting line.

Not everyone can get money from their parents, grandpa, or friends when they start a business. If it’s not possible, there is an additional wealth management worth nearly [-] million Hong Kong dollars that can be sold.

Knowing that the little boss has money, but spends it like water every day, project director John Zhou is still terrified.

I am afraid that just after finding a job, I will lose my job due to the failure of the project within a few months.

September NO.12, after nine o'clock in the morning.

Looking at the big stage near the dormitory building, John Zhou vaccinated in advance and told Su Yehao:

"Any new program has some problems after it goes on the market, such as sudden crashes, messages that cannot be sent out, etc. I have asked people to watch the forum to solve emergencies at any time. Tonight, the company will have someone on duty. The key is ICQ It is very popular among students now. AOL chat rooms charge a fee. The user scale in Hong Kong City is relatively small. We mainly compete with ICQ for the market. It is difficult to say how the situation is going. Boss, you have to be mentally prepared, just like a warm bed, etc. Wait until it gets hot."

Understand what John Chow means.

It is rare for Su Yehao to experience the passion of starting a business, and at this moment he is full of boundless longing for the future.

This kind of happiness cannot be brought by money itself. Earning money by yourself and asking for money from home are completely different things.

He told me: "I know, I will figure out a way in terms of marketing and promotion, and you are responsible for doing your best to make the most reliable products. If you can't even win the Hong Kong City market, I might as well go home and wash up early. Give bonuses when you should, recruit people when you need them, anyway, the quality of the products must be good... make a phone call and ask, how many registered users do you have?"

John Zhou was slightly speechless.

The TAT chat room was only launched this morning, and it took more than an hour to go all out.

But when the boss spoke, John Zhou contacted his subordinates to ask, and replied: "47."

"Huh? There are so many, the employees of the company have downloaded it, do they count?"

Su Yehao's little excitement was written on his face, and he poured in a lot of money one after another, and finally saw the day when he had a chance to get back his money.

"...The employees of the company have tried it. There are 32 computers in total. That is to say, the advertisement has been placed here for more than half an hour, and it has attracted more than a dozen people?"

Su Yehao was a little discouraged when he heard this.

Immediately, John Zhou poured cold water and added: "No, people can register multiple times. Maybe someone didn't choose a good account, so repeat the operation. It will take a few days to know the number of active users."

The best situation is nothing more than a dozen or so real users who are so active.

Su Yehao smacked his lips, and his mood was like a roller coaster. He beckoned to an employee of the marketing team and told him:

"The sixth set of plans, you can start. According to the colleges of the University of Hong Kong, all of you will register once. As long as there are students joining in, you will pretend to be female students. The avatars have been prepared in advance, right? Change them to big beauties, and the tone of voice should be S when typing." -ao, a little bit, unfortunately, I can’t post pictures, go find a reliable website, link directly, and give benefits!”

"Okay boss, I'll do it now!"

The team leader in charge of the marketing task immediately explained.

Su Yehao rubbed his chin, thinking that since a girl like Zhao Yimeng would be interested in the "welfare website", other students should also have a deeper impression of the TAT chat room.

Su Yehao accidentally clicked on the website these days. There are only some pictures and novels, and the loading speed is still slow, which can easily make people lose patience.

Sometimes, first look at the face in the top half of the picture. If the face is not good-looking, you don’t need to continue loading the rest.

Don't ask Su Yehao how he knew, of course he just slipped his hand in computer class.

When a new product comes out, it is always necessary to find some gimmicks and highlights to attract the attention of users.

Now that resources on the Internet are scarce, the bright spots that Su Yehao can think of are nothing more than collecting "welfare websites". Fortunately, college students are already adults, so there is nothing taboo about them.

In order to accumulate the first batch of users and promote the TAT chat room smoothly, the so-called "sixth marketing plan" came into being.

As for the news that the "mysterious singer" is about to come to HKU, it belongs to the eighth marketing plan.

As a price for hiring a singer, Su Yehao released the copyright of "Next Year Today" and allowed the singer who had negotiated with him to sing a cover.

The tribute song "Speaking of Young China" allowed Papa Su to gain a firm foothold in the mainland and was regarded as a benchmark for casino entrepreneurs.

Ever since he appeared on the "Xinlian Zaobao" and was tricked by Su Yehao to invest in the north, there have been many benefits, and he has almost never encountered any unsatisfactory places. The superiors are even willing to release a piece of good land in Pengcheng.

It would be very difficult for someone else to get this kind of preferential treatment. It went smoothly and the green light went all the way.

Now the right to cover "Today Next Year" also won Su Yehao the opportunity to invite singers to the platform for free to promote it in the TAT chat room.

It seems like a nonsense, but it doesn't waste resources at all.

There is still one song "Under Mount Fuji", which may come in handy someday...

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