Rich to the third generation

As one of the largest home appliance manufacturers in the mainland, there is no need to worry about the brand influence, sales channels, and production links of Midi.

Last year, I made money selling appliances, and Su Yehao helped me manage my finances, so I continued to stick to the mid-to-high-end position and just move forward.The specific details of operation and management have never been the focus of Su Yehao's expertise.

However, in the future, using the Internet to advertise or carry out online sales, with his strength, he will undoubtedly be of great help.But it is still too early to talk about these things, and the scale of Internet users has not yet reached a certain level.

Occasionally use tat, tot, and Yinhai portal to advertise to deepen people's impression of Meidi. If it accumulates over time, as long as Meidi Group makes no mistakes, it will be a matter of time before it stands out.

Just because the Su family has become the major shareholder of the Meidi Group, and they have been consistent when making decisions, they have already won at the starting line.

Several other leading home appliance manufacturing companies have more or less certain disadvantages, such as inefficient decision-making, unscientific business philosophy, discord among people, limited R&D investment, and so on.

However, the Su family responded to the problem in a timely manner. With the big reshuffle last year, the reform of the business department was successfully completed, and the right to speak has been taken over by Papa Su.

What's even better is that as long as the performance is booming, relying on the Su family's network, the second shareholder will not dare to hold back, and unnecessary internal friction will hardly occur. At least in Fochuan, there has not been anyone who is capable of controlling the existence of Su Yehao and his son. , Proper Raptors Crossing the River.

The two projects of Papa Su's cultural tourism city and financing land have been regarded as representative cases of attracting investment. Some newspapers and news often mention the names of Su's father and son.

Combined with the celebration that will be held at the end of the year, even a foolish personality would not dare to offend the Su family at this juncture.

In case of a complaint or something, it is not a small trouble that can be solved casually, and a group of people will have to follow suit.

An efficient decision-making mechanism will make the company's development much smoother, so Su Yehao accompanied his father to inspect it for two days. Basically, he couldn't find any major problems. If he really had to pick the bones, it was nothing more than a lack of clear long-term strategic planning and R&D investment. A little less, no core advantage compared with peers, etc.

Generally speaking, there are still fewer talents, and the management is relatively rough.

Su Yehao feels that such a traditional manufacturing industry can establish a risk control department, or a think tank, learn from the development experience of major overseas home appliance manufacturers, and discard the dross.

At this moment.

Wearing a hard hat, Su Yehao visited the air-conditioning production factory with a highly automated assembly line.

His age is not as old as many young workers, but none of the executives who accompanied the visit dared to ignore his existence. When he smacked his lips, someone offered water, and when he stretched his legs, someone proposed to take a break. They all paid attention to him. with him.

"This production line was ordered in June and just shipped back from Japan last month. It has the advantages of stable performance, less labor required, high production efficiency, greatly reduced manufacturing cost of a single product, and occupies the least space. After the assembly was completed, the trial started two weeks ago. It mainly produces the new generation of products that we will focus on this year. Through my relationship with Hitachi, I found some very good technologies. It has low noise during operation, fast cooling speed, and saves electricity. "

The one who spoke was Qian Wanhao, the general manager of the group, who usually had a strong character, but in front of Su Yehao and his father these two days, he always had a smile on his face.

This manager Qian went to study in Japan in the 80s, and joined Hitachi by chance. In 1993, he joined the Hitachi mainland branch that was just prepared.

Taking advantage of the low level of competition and the limited scale of the branch, luck was quite good, and the journey went smoothly. He became the president of the Greater China region and received an annual salary of 75 yuan. His position in the branch was second only to those dispatched by the headquarters direct line.

Since he was recruited by Papa Su, his annual salary has skyrocketed to 200 million RMB, which is considered a proper gold collar in the mainland. People with a higher basic salary than him can't find many people in the whole country. Naturally, they have abilities.

Relying on its own channels, it spent money to introduce a batch of Hitachi's home appliance manufacturing technology last year.

This company’s business in the mainland is not warm, and when it encountered an opportunity to sell non-core technologies, it accepted tens of millions of yuan in patent licensing fees, and provided parts for air-conditioning inverter compressors and super tft liquid crystal display modules with ultra-wide viewing angles. Parts, fully automatic washing machine and refrigerator production lines, etc.

Finding ways to learn foreign technology belongs to the current mainstream development thinking of domestic appliance manufacturers.

Leaving aside whether the technology has been eliminated, it is also a skill to be able to buy the second-tier manufacturing process. Unfortunately, Hitachi does not intend to provide the most advanced air-conditioning inverter compressor technology, and only sells finished parts to the Meidi Group.

But even if it is bought with money, it still has a chance to stand out in the market.

It must be admitted that Japanese companies are very good at manufacturing home appliances these days, and they are still the mainstream in the international market, comparable to some companies in Germany and the United States, and have an advantage in price.

Su Yehao doesn't think it's a big deal to eat food one bite at a time. When the production technology reaches a new level and he is familiar with the technology, with his resources in the United States, he may have the opportunity to take the land to the international market to seize The market for Japanese home appliances.

Su Yehao came to a meeting room, tried out the air conditioner that was being produced, and asked, "What kind of grade is this product in Japan?"

Mid-range, high mid-range, 1.5 hp cooling capacity, it is considered mainstream in Hitachi, combined with our company's technology

The shape is also quite beautiful, and it is considered high-end in the mainland market. It is not a problem to meet the needs of bedrooms with an area of ​​25 to [-] square meters. 'It took a sum of money to buy the compressor and use it for research and development. Manager Qian is quite confident about the new products that will be launched this year.

Su Yehao doesn't know much about home appliances, but the cold wind blowing on his body is relatively strong, and the noise is controlled within a comfortable range, especially after turning on the sleep mode, it doesn't feel much different from the one he used in his previous life.

The performance is similar, and the fight is nothing more than stability, energy saving, and price advantages.

Thinking about the price, Su Yehao then asked Manager Qian again:

"Currently, the company's sales channel is still the route of regional agency distribution. Are there any large chain stores in the market like Japan's Yamada Denki and Biccamera?"

When he first learned that his father was financing the Meidi Group, Su Yehao took the time to investigate and even went to Japan for investigation.

Later, I found that I didn’t get involved, and my development was pretty good. In addition, my family was getting better and better, so I was just a salty fish, so I didn’t care much about it anymore.

Manager Qian has lived in Japan for six years and once worked for Hitachi. How could he not know about these two giants in Japanese home appliance chain sales? He immediately shook his head and replied to Su Yehao: "It seems that there is no such thing in the Mainland. Anyway, I haven't heard much about it." , There are quite a lot of small home appliance sales malls, and the model of renting stores to agents is still used, and the large-scale home appliance chains are self-operated...I have no impression, how about you?" The other executives present also shook their heads.

Seeing this scene, Su Yehao knew it well, and immediately said with a smile:

"Self-operated chain stores are the trend of the times. They don't exist now, but they will definitely exist in the future. When negotiating with agents to join, don't completely block our retreat, try to avoid regional monopoly, and whoever sells the product is not selling."

"However, don't offend the distributors. The price of products should not vary too much. Beware of malicious dumping competition."

"In addition, try to increase the mobile phone manufacturing business. It seems that no one has produced domestic mobile phones. If we have a very cost-effective product and can create a new business, I can find a way in the United States. , do me a favor

He said here that a group of people take notes in small notebooks, no matter what they think in their hearts, they have done enough on the surface.

Father Su is getting old, and he doesn't want to stand under the air conditioner to suffer from the cold.

Seeing this scene, the corners of his mouth twitched, and he thought in his heart that he was really impolite. For such a big matter, he should discuss it with himself anyway, why he suddenly made a decision.

There was an inexplicable feeling of being usurped, and I was speechless for a while.