tender betrayal

"Mr. Lin, sit here." Yan Hongli hastily motioned for me to sit down on the mahogany sofa in the lobby.

Nodding slightly, I hurriedly sat down, and at this time Yan Hongli and Mrs. Yan sat opposite me, and Yan Hui sat on the side.

Yan Hongli and his wife are a bit like a husband and wife. At this moment, Mrs. Yan showed her skill in making tea on the tea table in front of me. After several twists and turns, she pushed a small cup of tea in front of me.

"Madam Yan is a good crafter." I took the teacup and took a sip.

"Mr. Lin, how was your National Day?" Mrs. Yan asked.

"Of course the vacation is to spend time with the family, unlike Mr. Yan, who also goes out with his girlfriend on vacation." I laughed.

"Is Miss Chu with you during the holidays?" Mrs. Yan continued.

"Yes, she stayed at my house for two days." I responded.

For some reason, I suddenly found Yan's family. This Yan Hongli seems to be headed by Mrs. Yan. I feel that Mrs. Yan is the master of the house, not Yan Hongli. Could it be that the heroine is inside and the man is outside, or that Yan Hongli asked Mrs. Yan to test me?

"Hahahaha, Mr. Lin, it is really an honor for my Yan family to come to my house as a guest." Yan Hongli laughed, and Mrs. Yan hurriedly continued to pour tea for me.

"Mr. Yan, Xiao Yan and I have always been good friends. If you see each other like this again, I'm embarrassed." I laughed.

"Yes, Dad, they are all on our own. Brother Lin is familiar with what you can talk about. Don't make it like meeting a client." Yan Hui grinned.

"You kid!" Yan Hongli scolded with a smile.

"By the way, Mr. Yan, is your Hongtai Group cooperating with Rui'an Group at this stage?" I opened the conversation directly.

"Yes, how do you know?" Yan Hongli was a little surprised, and Mrs. Yan also looked at me in surprise.

"I just know a little bit, but I don't know the specifics. For example, I don't know much about the cooperation between you and Mr. Xu on the project, but no matter how little I know, I will generally have some guesses, right?" I said.

I am not familiar with the specific business of Hongtai Group, and I don’t know how deep their cooperation with Shui On Group is. As for the cooperation between Yan Hongli and Xu Jinjin in the project, I don’t know the specific investment share. I only know For this project, the third-party construction company arranged is Lvhai Group.

"The cooperation between Mr. Xu and I is only a small project, and the amount of investment is not large. As for our Hongtai Group, we have cooperated with the Rui'an Group for many years." Yan Hongli nodded slightly when he heard what I said, and continued.

"How many years are some years?" I asked casually, and took another sip from the teacup.

"It must have been five or six years?" Yan Hongli and Mrs. Yan looked at each other, then looked at me and said.

"Hmm." I nodded slightly.

"Mr. Lin, are you more interested in import and export food trade and promotion?" Yan Hongli asked curiously.

"As far as I know, your Hongtai Group was the first to start channel operation and resource integration in Jincheng. It is better to connect various projects online. This era is the era of traffic. Once the traffic can be in your hands, you can definitely do a lot. , although your focus is not only on this one, but also on real estate and some other sectors, but I believe that as long as there is a good cooperation opportunity, you will definitely grasp it." I said slowly.

"Yes, that's for sure. Do you have any views on the future development of our company?" Mrs. Yan said hurriedly.

"It's not an opinion, it's an exchange at most." I laughed.

"Well, we can communicate, we can communicate." Yan Hongli nodded.

"This time, Mr. Yan, you have invested a certain amount of money in the project of the new city. Is it because the book funds are already stretched for the time being, and there is not enough spare power to do something else. As for real estate, it takes a period of time for the funds to return, so What are your temporary plans?" I asked.

"This--" Yan Hongli smiled awkwardly, as if thinking about something.

"Mr. Lin, do you have anything to say?" Mrs. Yan asked hurriedly.

"The channel connection of your online platform is actually similar to what Mr. Wu Wenhui and Mr. Wu did, but the difference is that Wu always cooperates with his own multi-party brands to achieve a win-win situation. In addition to the cooperation with online brands, he also has The reason for the offline operation of other brands is to select excellent brands from them, and form a competitive relationship between brands through the sum of online and offline businesses. I said this, do you two agree?" I said.

I have cooperated with Wu Wenhui, and I have a general understanding of his business model. Although I only look at some problems superficially, I think I am definitely not wrong in the general direction.

"Yes, Mr. Wu has been in the clothing trade for so many years, and he has already had his own business model. To be honest, I admire him a lot. After all, in this area, the competition is really fierce. It is not easy to create such a large platform. "Yan Hongli nodded.

"The so-called stones from other mountains can be used to attack jade. Mr. Yan, have you ever thought about imitating Mr. Wu's philosophy to your company to form a competitive relationship between brands. In fact, the reason is very simple, that is, to give the same traffic and Resources, see which brand will sell better, and once there is an outstanding sales volume, it can form a cycle of survival of the fittest." I continued.

"What do you mean? Brother Lin, you--" Yan Hui frowned.

Yan Hongli hurriedly pressed his palm against Yan Hui. He glanced at me thoughtfully, and then said, "Mr. Lin, why don't we talk in the study?"

"That's right, Mr. Lin, we have dinner at twelve noon, it's still early, why don't we go upstairs and visit our house casually." Mrs. Yan also said.

"Of course." I smiled.

Soon, the three of us got up at the same time, and Yan Hui looked at us in surprise.

Shrugging slightly at Yan Hui, I followed Yan Hongli and Mrs. Yan up a winding staircase.

Not long after, the three of us came to a study.

This study room is not small, with a large glass wall, and the lighting is very good. As for the study room, there are many paintings and calligraphy, and the painting I gave Yan Hui is in it.

Yan Hongli hurriedly invited me to take a seat, and when I sat down on the sofa, he hurriedly said, "Mr. Lin, did you just mention the brand you chose?"

"It can be a brand or a company." I smiled.

"I still don't quite understand. We Hongtai have been doing operations and channel connection for many years. It can be said that there are many companies we have dealt with and cooperated with. When we originally chose partners, we valued The most important thing is the brand influence and company strength. You just said that I should follow Mr. Wu’s trading company. Is Mr. Wu always making clothes, is it related to us? His business model is different from ours, right?” Yan Hongli asked road.

"Old Yan, Mr. Lin is right. They are actually the same. The general model is the same. It's just that we haven't done fine-grained management." Mrs. Yan said hurriedly.

So this is called refined management?

Although I said the general meaning just now, I didn't say it in such detail, but this Mrs. Yan can understand it at once, and she said the core problem, that is, refined management.

"In fact, it can also be said that it is a model of refined management of marketing categories and traffic monetization. A digital marketing comparison is needed to analyze a brand's market value and monetization ability."

"Mr. Lin, you just asked about the year of business cooperation between Shui On Group and us. This is roughly what you mean? You think Shui On Group is the only food company we are engaged in, so you hope that this area can be refined, such as adding One or several companies of the same type form a competitive business model. Under the same channel traffic, a comparison of cash flow is carried out. Just like Mr. Wu’s online platform, all major clothing brands have a sales volume , After the same product is put on the shelves, there is a comparison, once the liquidity is poor, it will face to be taken off the shelves, and we are choosing a company instead of a pure brand, is that true?" Mrs. Yan said word by word.

"Generally speaking, Mrs. Yan, you've hit the point." I was calm on the surface, but my heart was already jumping wildly. I can only say that Mrs. Yan in front of me is really not simple.