The day when the idol is disqualified, when the superstar rises

"Can you describe this show in one word?"

"It should be poor, hahaha. The two films we made before were also very poor. We didn't dare to go to theaters, so we had to go online. And this drama is actually the earliest project approved by the company. We want to To make a play, I can only do it with my own money, our own script, our own actors, everything starts from scratch.

"How poor are we? Our heroine's job is to do autopsy, but we don't even have the money for props to make corpses, so we can only use painting, drawing out human bodies and inserting them in instead. Let this show basically not have any bloody and scary scenes, which is more suitable for the atmosphere of the whole show! Let's comfort ourselves like this..."

……

"Why would you want to write such a script?"

"The main reason is to try. I usually like to watch TV dramas, and I have a wide range of genres, whether it is a simple and relaxing drama, or a suspenseful crime drama with the mystery gradually revealed, or a historical drama with power struggles, etc. Etc. When I started writing the script, I wondered if I could write them all in at once and integrate them together, and only then did I have this seemingly nondescript play.

"When I first came up with the script, no director was willing to shoot it. Many directors said that I wanted everything, but I didn't write anything well. The whole script was a complete mess. Fortunately, Director Zhao An and Zhao were willing to take such a low price in the end. This drama was made with the help of the film salary. So when you watch the drama, you must first lower your expectations, and then you may think, eh? This drama seems to be okay?"

"So there will be many other types of scripts in the future."

"There are indeed many ideas in my mind. As long as someone is willing to pay us to shoot, I definitely want to shoot them all for everyone to see. So, the ratings data of this drama is really important! If you think this drama If you can still watch it, if you still like this drama, you can praise it online and give us some encouragement!"

……

#王川望你喜欢一起#

——The most popular search.

After clicking in.

"All staff's IQ is online, dare not breathe for a moment, the work is professional and interesting, the rhythm is fast and good, the hero and heroine focus on their careers, a little sweet, a little funny, a little bit top-notch, really amazing! The fifth episode is coming soon!!! !"

——"It's hard to imagine that this Weibo looks the most normal."

——"The blowing outside makes me shiver, afraid..."

—— "So what's the show like?"

"Annual Drama King!!!

——"Some people may not believe it, but this is relatively normal."

"Bang Country has bought the remake copyright! For the first time in the history of the Emmy Awards, an invitation has been issued to a domestic drama to participate in the awards! My brother-in-law who is far away in Britain told me that colleagues around me are asking him to follow the drama calendar, because there has been a storm on the Europa continent. The storm of 'Little Wu Zuo'! And shock! Brother Hei put down the ball and sat around in front of the TV at the chief's house because of this drama!"

——“…”

"I've only watched one episode in my life and I don't have any regrets. Come back soon! I'd like to use all my savings to watch an episode in advance!"

——"Translate, ugly life has nothing to love, I want to commit suicide."

……

"What the hell am I—"

Wang Chuan held his breath and couldn't bring it up for a long time.

A wise man once said that all the gifts in destiny have been marked with prices in advance.

Able to sell 2 million yuan for the copyright of the webcast, even though he did not act, Wang Chuan also agreed to Qiyi Video's request to cooperate with the publicity.

Forwarding Weibo, interacting with the leading actors, writing a song for Sun Ying to sing as a promotional song... and this interview video.

Considering Wang Chuan's current popularity and the number of black fans he has, as well as the shortcomings of the show itself, if the audience's expectations are set too high, there will definitely be a gap after watching it, which will give the whole show a bad reputation. Reviews have a lot of influence.

Therefore, Wang Chuan himself is very happy to release this video. He first mentioned the problem in advance to reduce the pressure on the show. The content of the video was also communicated in advance.

But Wang Chuan never expected that he would be caught by Qiyi Video to make a fuss about the "boasting" and directly bought the trending search, calling on Wang Chuan's fans to participate in a fancy show blowing contest.

...Actually, Wang Chuan seems to remember that they guided Wang Chuan to say the phrase of boasting.

These outrageous remarks in the hot search are not enough to describe. Maybe Wang Chuan fans and drama fans think it is a group building for self-entertainment, but after being watched by passers-by and watching the drama, it will definitely arouse rebellion against marketing. in my heart...

This small-budget drama simply couldn't bear that much pressure.

In the end, the hat of malicious marketing will be put on Wang Chuan.

In the latest ratings on the rating website, some people have already given one star to the TV series for this reason.

Wang Chuan is really numb!

"What do they think of such a stupid marketing method?"

Wang Chuan called Tang Ruojing over first.

After the meeting last month, Wang Chuan really didn't want to get involved in these matters. He couldn't participate in the formulation of all marketing plans for the company's projects by himself.

But isn't this effect shooting yourself in the foot?

The host of the trending topic is the official blog of Qiyi Video, but Shanhai is also involved in the marketing of the TV series, and this kind of plan can be released...

"I saw the hot search before and felt that you might have opinions, so I went to find out the situation in advance."

Tang Ruojing's expression was a little strange.

"how?"

Wang Chuan rubbed his temples.

"Director Wu said that she sent you an email to inquire, and you agreed."

After asking Wu Yushu, the director of Shanhai's entertainment marketing department, Tang Ruojing knew that Wang Chuan hadn't read the email in his work mailbox, so he replied and agreed.

"..."

Wang Chuan was silent.

In fact, at the beginning, Wang Chuan cautiously replied and agreed after carefully reading every email.

But... Over the past few months, every email has been agreed, and many emails are waiting for Wang Chuan to express his opinions on the process before entering the implementation process. Wang Chuan is often urged.

Then Wang Chuan decided to directly reply to the agreement when the email came, and then read it slowly when he had time.

"However, Mr. Wu also said that the focus of marketing is not on this trending search. She is still having a meeting with the department and said that she can come up and report to you later."

"OK."

Wang Chuan could only nod his head.

Wu Yushu didn't keep Wang Chuan waiting for too long.

"I'm sorry, Director Wang, I didn't emphasize that the marketing plan is related to you in the subject of the email."

Wu Yushu admitted his mistake first.

"...It's not your problem."

Faced with this attitude, Wang Chuan could only say so.

They all agreed that Qiyi Video cooperated with the publicity. The marketing plan must have something to do with Wang Chuan, and she didn't need to emphasize it.

"I still haven't done my job properly. I should report to you face to face."

Wu Yushu continued to admit his mistake.

Faced with the unexpected situation last month, she, the marketing director, gave the opinion of temporarily letting the situation develop, which made Wang Chuan very dissatisfied, and held two meetings in a row to emphasize it.

This time Tang Ruojing was sent by Wang Chuan to intervene again... Wu Yushu still wanted to continue working in Shanhai, a company with a very bright future, so he had to show a profound attitude of admitting his mistakes.

"You've done a great job," Wang Chuan stopped her, "Let's talk about the marketing strategy."

Wu Yushu originally wanted to continue to admit her mistake, because she felt that Wang Chuan's first sentence was eccentric, but she saw Wang Chuan's face was a little impatient, so she gave up.

"There is one most important reason for Qiyi Video to be launched today. Today is the day of the premiere, so when Qiyi Video communicated with us about the marketing plan, it proposed the idea of ​​taking advantage of the popularity of this drama. This drama Originally, Qiyi Video was going to buy it, but after reviewing the film, they thought the quality of the series was too poor and gave up buying it, and this drama was actually snatched from Penguin Video to make up the schedule.”

Wu Yushu first talked about the background.

It is a big ip ancient puppet starring two top-notch stars. It is rumored that the production cost is [-]-[-] million.

"Since Qiyi Video believes that the quality is higher than that, after our discussion, I also agree with the idea of ​​​​stepping on the marketing. But wait for the word-of-mouth to ferment after the two dramas are broadcast for a week or two before starting to do it. The drainage effect of the drama It's not the best. If we can get a hot spot and tie the two dramas together early, we can directly make it popular. Then we can only use the popularity of Mr. Chuan, that's why we Will do that hot search, we need to mobilize your fans to participate in order to achieve the best results.

"It has been two hours since the premiere of the two dramas, and the number one in the hot search is still, or the second. For their leading actors, especially the fans of the two top-tier ones, it is difficult for them to be judged by such a lineup. It is unacceptable for poor dramas to be suppressed. Now they are the main force causing negative public opinion. Most of the passer-by viewers have not actually started watching dramas. Director Chuan, your fans are fighting back.

"Soon a group of marketing accounts will pay attention to this fan war and compare the two dramas. For us, once the two dramas are bundled, it doesn't need to be a masterpiece. As long as it is better, all kinds of embarrassing remarks in the hot search will not be paid attention to by the passer-by audience.”

While listening to Wu Yushu, Wang Chuan flipped through the stack of documents she handed over.

In addition to a detailed marketing plan, there are also marketing budgets, portraits of several fan groups, plans to communicate with Wang Chuan fans, the expected marketing effects that may be achieved, and new intermediary advertisers that may be attracted. The unexpected situation, the "dehydration" evaluation of the two dramas... and the website play data and social media discussion data for two hours after the broadcast.

The broadcast volume has exceeded 4000 million, and the Weibo reading volume has exceeded 3 million.

Wu Yushu left.

Wang Chuan is not a person with moral and cleanliness, and marketing is not a simple matter of treating guests to dinner. Using fans and discrediting opponents is actually basic practice.

There is also a potential benefit of this kind of marketing. Although Wang Chuan's popularity is used to step on the two top streamers, it is actually reflected in the two dramas in the end. ", you can really lift the coffee a little bit.

The Internet has already entered a battle of negative reviews with the two dramas, mainly between Wang Chuan fans and those two top fans, and the fans of the few leading actors are only enough to be cheerleaders.

The two TV series premiered today, and the number of viewers on the rating website has exceeded [-].

Wang Chuan ran to watch around, but he didn't see which side had the upper hand for the time being, and the battle was relatively stalemate for the time being.

Based on years of surfing experience, after filtering out the comments of fans who hate each other, Wang Chuan can also see that many viewers think that the filming is very bad, and the acting skills are the most criticized place, and they are also considered maliciously sold by book fans.

As for the audience, most of them affirmed the level of the first four episodes, and some complained about the embarrassing marketing of the crew.

The draft of the marketing account comparing the two dramas has also come out, and the comments are all disliked, thinking it is better.

Wang Chuan's fans have controlled Gao Zan in advance.

".jpg, it's really beautiful, do you want to give me a spoiler?"

Yang Xuezhi's WeChat.

"I finished giving you likes, do you really want to spoil it?"

Wang Chuan smiled.

"……just forget it."

After chatting with Yang Xuezhi for a while, Wang Chuan went home to sleep.

Before going to bed, Wang Chuan reflected on himself.

You should still trust the level of the company's employees, let Tang Ruojing pass through the work mailbox first... and it seems that I haven't paid attention to my fan meeting for a while.

Wang Chuan finally fell asleep after making up three pieces.

……

Half a month after the first broadcast of the two dramas, they finally surpassed each other in the popularity statistics list of major online dramas, becoming the most popular online drama nowadays.

Wang Chuan didn't pay attention to the performance all the time, but only learned about it after getting up in the morning and seeing the report compiled by Xiao Yang.

For Shanhai Entertainment, the data on the day of the first broadcast has already declared the success of this TV series, and the current performance mainly proves the vision of Qiyi Video.

Penguin Video internally fined the person in charge of Qiyi Video who decided to buy the bonus, but they also strengthened their confidence in the upcoming filming.

It is impossible for Penguin to give up this show.

As for Wang Chuan, in addition to finishing the recording of the assault, the most important thing is to prepare.

The crew specially invited an etiquette guide to let the actors adapt to the ancient behavior habits in advance.

As for the Golden Melody Awards Ceremony to be held in August, Wang Chuan has no time to devote too much attention to it.

Because the boot is first.

Entering August, it's about to start up.