Spring Breeze 1991

Yao Yuan said calmly, "In a market economy, there must be competition. Only with competition can progress be made. There will be four-flag companies and five-flag companies without the three-flags company. All in all, competition will definitely appear."

After hearing this, Jitaro Sanme was obviously stunned for a moment, and thought to himself, could it be that Yao Yuan knew about the cooperation between Sanqi Company and Toyota Motor a long time ago, otherwise the reaction would not have been so flat.

After thinking for a while, Jitaro Sanme said, "Mr. Yao, don't forget that in addition to the Pajero models produced by BMW Machinery CKD, you also have a five-year contract to sell 12 units."

"At the beginning, I was willing to help you underwrite the sale. Of course, I was fully prepared. Sanmu, in a word, anything can happen. It is their freedom to cooperate with Sanqi, and it is also their freedom to produce any model." Yao Yuan said.

Sanmu Jitaro understood, he made it clear that he would not come to the stage.

This can be difficult.

Sanme Jitaro had to smile bitterly and said, "Mr. Yao, to tell you the truth, the head office attaches great importance to this matter. We have entered the Chinese market for more than ten years, and it has only begun to improve in the past few years. Toyota suddenly entered the market with a high profile. We have a lot of influence."

"Yes, so you have to think about how to deal with it." Yao Yuan looked like he had nothing to do with himself.

Sanmu Jitaro didn't even bother to put on a show, and said, "Mr. Yao, we are strategic partners, you can't just stand by, and besides, this also involves your vital interests."

"I'm fine. If I can't complete the underwriting agreement, I will lose your money at worst. You know, I can afford it." Yao Yuan laughed.

He couldn't afford to pay before, but now he can pay as much as he wants. Of course, Jitaro Sanme knows how much money Yao Yuan has in his hand.

Once the funds reach a certain scale, the speed at which they roll over to make money is amazing.

Sanmu Jitaro's tone changed completely, and he said pleadingly, "Mr. Yao, you can't say that, we signed the strategic cooperation agreement with [-]% sincerity, and it is a business alliance that should help each other. "

"Mr. Yao, Sanqi Company can pass this test, you and I have to pass, otherwise the consequences will be very serious."

Yao Yuan smiled and said, "That depends on what you do. It is not news that Toyota Motor's products will enter the Chinese market. To put it bluntly, their cooperation with Sanqi is a good one. After all, Sanqi is just Depots in the Nangang area. If Toyota cooperates with a large state-owned depot like FAW, you will be even more sad."

"Yes, yes, so we must come up with a response plan in the shortest possible time. After thinking about it, the only way at present is to launch the Pajero model produced by BMW Machinery in advance to seize the market as soon as possible."

Jitaro Sanme had a long conference call with the head office, and he had a clear plan. There was nothing new, and it was similar to the plan mentioned by Yang Sheng.

He said, "It's too late for the mass-produced cars produced by BMW machinery. Do you think it can be sold on OEM first? In our opinion, the imported Pajero can be branded with BMW machinery, but the price should be the same as that of Mitsubishi's original ones. "

Yao Yuan chuckled, "It can be considered, but we have the final say on what brand to post."

"As long as the price remains the same, as long as the brand of your company is posted, everything else is fine," said Jitaro Sanme.

Yao Yuan shook his head and said, "It's impossible for the price to be equal. Apart from other things, there is at least a difference of [-] dollars in terms of patent royalties."

"The Chunfeng Academy of Sciences gave the overall chassis improvement technology to BMW Machinery for free?" Jitaro Sanme was taken aback.

Yao Yuan put down the car window, lit a cigarette, and signaled Jiang Yong to slow down the car, he lit a cigarette, and said, "They are both my company, do you think there is a difference?"

Before Mitsume Jitaro could speak, he went on to say, "Let me tell you the truth, I am aware of the cooperation between Sanqi and Toyota, and I also know that Sanqi plans to import whole vehicles for OEM sales. , so they are very likely to have the car on the market within a month, maybe the sales work is already done.”

"One month?" Jitaro Sanmu was taken aback.

Obviously, the information he got was not comprehensive enough.

Yao Yuan said, "In this case, do you think it's enough to seize the market by going public in advance? As far as I know, the overall performance of the off-road vehicle provided by Toyota Motor to Sanqi is no worse than that of Pajero, and the price is even lower. Low."

In this era, the price of Domineering (there is no official name at this time) is cheaper than that of Pajero. With some configurations, the price difference between the two models can be nearly 10 Chinese dollars.

In the category of off-road vehicles in the Chinese auto market, the 90s was the era of Pajero.

Sanmu Jitaro remained silent.

Yao Yuan felt that the heat was almost ready, and he said slowly, "First, lower the price, second, increase investment in technology research and development, and third, establish a joint venture factory in mainland China, you should work together."

"We also withdrew from the only joint venture factory." Jitaro Sanme said with a wry smile.

Mitsubishi Motors has transferred its shares in BMW Machinery to Southern Industrial, and now BMW Machinery is a [-]%-owned company of Southern Industrial.

Yao Yuan said, "I know that you have little interest in establishing a joint venture factory. Then you can only transfer the production line and technology to BMW Machinery, and let BMW Machinery localize Pajero. At that time, the price can be greatly reduced, and you can also Completing the technological upgrade will serve multiple purposes.”

"However, this is not something that can be done in a few months. The current situation does not allow us to spend a lot of time doing these things." Sanmu Jitaro said helplessly.

Mitsubishi Motors is very strange. It has little interest in establishing a joint venture factory, but it is more liberal in technology export, although the export is all old technology.

Apart from other things, just a 4g6 series engine was almost the only engine used in domestic mass-produced cars for a period of time. Even if it wasn't from this series, it more or less contained the technology of the 4g6 series.

Haval, BYD, Geely and other domestic brand mass-produced vehicles used the 4g6 series engines produced by Aerospace Mitsubishi for a long time in the early stage.

The key to building a car is the engine.

Yao Yuan didn't want others to strangle his neck.

Mitsume Jitaro asked unwillingly, "Isn't it okay to sell OEM? Mr. Yao, if you do this, it will be good for both BMW machinery and steering machinery. I know that the steering machinery is what you value most. The brand name of the machine is tantamount to advertising the brand in advance.”

"OEM sales are fine in principle, but after the stickers are put on, it is a domestic car. Understand, I can't sell more than 40 yuan." Yao Yuan's attitude is very firm.

Sanme Jitaro said, "If your price is very low, it will definitely affect our original car sales."

"So you have to weigh it carefully. Having said that, I have already underwritten 12 cars for you, and you can make a sure profit from this sale. You should give me a little profit, which is reasonable and reasonable." Yao Yuan laughed.

After a while of silence, Jitaro Sanme said, "How much will the price be reduced?"

"The price range is 20 to 30, and the highest will not exceed 33." Yao Yuan said.

"No! If we do this, we will have no profit!" Sanmu Jitaro refused repeatedly, and said, "Besides, with such a price, you will have almost no profit!"

Yao Yuan said slowly, "Sanmu, don't worry, I made it very clear just now, I want a domestically produced Pajero, and the price will definitely come down. And the premise is that Mitsubishi Motors will transfer engine technology, production lines and related technologies to us. Slowly transition from the CKD model to [-]% localization."

"Aren't you guys going to buy the patented technology of Chunfeng Academy of Sciences? It's just right. We can use this opportunity to have a good discussion. I only have a market in China, but you are different. The North American market is more important. If you lose the North American market, Mitsubishi Motors will die soon." Not far away, there are also the Southeast Asian market, the Australian market, and the Middle East market, these are your priorities."

Sanmu Jitaro was shocked, this guy's guess was too accurate, as if he was reading the minutes of the high-level meeting of the head office.

Misjudgment of the Chinese market is the biggest strategic mistake of Mitsubishi Motors' decline.When they realized this problem, they got up early in the morning and caught up in the evening, and finally got a GAC ​​Mitsubishi. However, by that time, the Huaxia auto market had passed the era of brutal growth and entered an orderly and stable development. stage, Mitsubishi Motors missed the best opportunity...

On the other hand, Audi is half-dead in China. As a result, they seized the Chinese market and became the top five car brands in the world. The Volkswagen Group has the ability to compete for the number one in the world...

"Mr. Yao, let's do this first. I have to report to the head office." Jitaro Sanme sighed and hung up the phone.

Lin Wei hurriedly asked, "Ayuan, do we want to localize Pajero?"

"Sooner or later. If there is no cooperation between Sanqi and Toyota, Mitsubishi may have to wait a few days before transferring the relevant technology to China and selling the production line. Now it seems that the actions of Sanqi are for the sake of We created an opportunity." Yao Yuan didn't smile much, and said lightly.

Lin Wei nodded again and again, "This is an opportunity in a crisis. But why are you unhappy?"

"I can't be happy." Yao Yuan rubbed his temples and said, "The threat from Sanqi Company is real. The biggest problem is..."

He stopped.

Lin Wei hurriedly asked, "What is it?"

"Birth certificate." Yao Yuan said with a sigh.

Lin Wei didn't realize it, "What birth certificate? What does this have to do with having a baby?"

"Isn't building a car the same as giving birth to a child? Without a birth permit issued by the state, giving birth to a child is a violation of the family planning policy," Yao Yuan said.

Luo Jinhong came to his senses, slapped his forehead and said, "Yes, yes, the qualification of automobile production, I heard that this kind of qualification is very, very difficult to apply for."

Yao Yuan shook his head and smiled wryly, "Judging from the current policy, it can be said that there is almost no possibility."

He suddenly looked at Lin Wei and said, "Fei Wei, you have to run around the country with me for a while."

"Why?" Lin Wei was puzzled.

Yao Yuan said, "If you can't apply, you can only buy it, and buy a qualified factory."

"Okay, you take me and I take the money." Lin Wei said.

Yao Yuan couldn't help laughing.