Spring Breeze 1991

Walking into Wing On Supermarket, I found that the area inside is much larger than it looks from the outside. In fact, the outside is just a facade, divided into entrance and exit. The inside is more than 3000 square meters, full of shelves, warehouse style supermarket.

Customers push the trolleys to pick up the target products, usually in groups of two or three people, less alone, and many people even trot, and push the trolleys to the cashier after getting all the goods they need Go to checkout, and there is also a queue at the cash register.

Such a scene is comparable to that of Yuanda Electric Appliances and Yuanda Wanjia Supermarket!

Lao Jiang was shocked by such a scene, and asked, "This guy, does his turnover exceed one million a day?"

Manager Deng said with a smile, "More than one million Huaxia coins is the norm. During the peak period, we can sell two to three million yuan a day. Our store is the largest in Kazakhstan. The one in the east of the city has just been built. We opened it because we couldn’t take on more customers.”

"A month is at least 3000 million, so a year is..." Lao Jiang was petrified, and stared at Manager Deng, "You have a store with a turnover of more than [-] million a year?"

Manager Deng nodded slightly, "It's growing every year, Director Jiang, our Yong'an Supermarket is the largest supplier of light industrial commodities in Kazakhstan, accounting for 90.00% of the market."

omg...

Lao Jiang couldn't think anymore.

Zhan Sheng was even more stunned.

The Yongan Supermarket in Almaty is a microcosm, which reflects the absolute dominant position of Yongan Group in the sales of light industrial commodities in the former Soviet Union countries.

In order to control channels, Yao Yuan instructed Yu Yongan to fully learn from the models of Yuanda Electric Appliances and Yuanda Wanjia Supermarket, integrate suppliers, open branches in all directions, unified management, store logos, standards, prices, business models, etc.

Ask for profits from management, and use efficient management and operation models to shorten the time for inventory and commodity turnover, so that profits can grow faster.

In fact, the average sales profit of Wing On Supermarket is only 5%-8%, while the second-hand dealers who buy from here usually get about 10% of the profit, and the suppliers (manufacturers) get about 12%. According to 40%-50 Calculated based on the % cost, at least 20% of the profit is lost in management operations and exchange rate changes.

As long as there is a way to improve management and operation, and make up for the losses caused by exchange rate changes through financial means, the theoretical profit of Wing On Supermarket will be as high as 25%-28%!

This is completely different from the "parity sales" strategy of Yuanda Electric Appliances and Yuanda Wanjia Supermarket.

Yao Yuan does not feel sorry for ordinary people in foreign countries, but he does love the people of his motherland, so the ultimate goal for Yuanda Electric and Yuanda Wanjia Supermarket is to "let ordinary people use good and cheap products".

Objectively speaking, more than half of Kazakhstan’s daily consumables come from Almaty, and they all come from Wing On Supermarket. It is not surprising that the annual sales of this store are [-] to [-] million.

Kazakhstan has a population of 1800 million. After the disintegration of the Soviet Union, the people of Kazakhstan, who were heavily dependent on imports of light industrial products, especially daily consumer goods, immediately faced the dilemma of being unable to live.

Kazakhstan is seriously lacking in light industry, processing industry, and it will be the same in another 20 years.This is a severely partial inland country whose economy is dominated by oil, natural gas, mining, coal, and agriculture and animal husbandry. Most people know that apart from their oil and gas, it is a hard-earned horse.

When the people of Kazakhstan could not buy toilet paper to wipe their buttocks, Yongan Group came, and then Yongan Supermarket was completed and opened. This market with a population of 1800 million could not be easily won by Yongan Group.

It took Zhan Sheng a while to come back to his senses, and he didn’t dare to put on airs anymore. Manager Deng manages a store with an annual turnover of several hundred million yuan. He smiled and asked politely, “Manager Deng, you Yongan Group How many stores are there?"

"This... I really don't know much about this." Manager Deng laughed, "The main business is in Russia and Ukraine. There should be quite a few branches..."

Yao Yuan didn't know either, how could he remember so many of these very specific data, Yu Yong'an basically would make a phone call every month to briefly report the situation, Yao Yuan also knew how much money Yong'an Group made every month.

However, in terms of light industrial consumer goods, the development of Wing On Group in Russia and other former Soviet Union countries has reached its peak, and explosive growth will not appear again. The next thing to do is to build a solid foundation and improve internal strength to meet future challenges .

Manager Deng really doesn't know the number of branches of Wing On Supermarket, and of course he doesn't know the other businesses of Wing On Group.

He led the crowd to continue to visit, and it took more than an hour to walk down in a circle. Finally, they came to the back of the supermarket and found a large open space, full of trucks parked in a mess.Unlike the staff in the supermarket who are all Chinese, the porters are all local Kazakhs. They load and unload vehicles under the command of the Chinese foreman.

Zhan Sheng only counted roughly, and there were seven or eight trucks loading at the same time, all of which were heavy-duty trucks made in the Soviet Union and of various kinds.These are the goods ordered by the Erdao traffickers, and they hire vehicles to deliver them to the designated places.

Of course, this is something that people with considerable ability have the strength to do so.

The young man in the black jacket pointed to one of the trucks proudly, and said, "This time I ordered [-] tons of goods, and they will all be delivered to the Balkhash district. Usually they can be sold out in a month. I basically buy them every day." Stock up once a month."

Manager Deng said with a smile, "Yes, Boss Fang's business is very good."

The business card has the name of the young man in the black jacket, a very impressive name——Fang Neng.

Yao Yuan recalled the situation of Balkhash in his mind. This is the largest city along the shore of Lake Balkhash. Even so, the population is only 10.According to normal consumption, [-] tons of materials are enough to maintain the consumption of such a city for half a month.

In other words, Fang Neng, an inconspicuous young man, actually controlled more than half of the market in Balkhash. This is a talent!

Yao Yuan asked, "Boss Fang, how many partners are you in?"

"I don't have a partnership. I'm a lone ranger. I started the business after hiring a few locals. It's not easy to do a partnership business." Fang Neng said with a smile.

If it is single-handedly, it will be even more capable.

And if you have the guts, the law and order in the former Soviet Union is not so optimistic, and there are local competitors.These little brats will shoot people with guns when they are in a hurry. If they have no skills, they will not be able to eat the rice of the master, and they will face more dangers when they grow up.

Since Lu Sen chose to open up wasteland in the Far East back then and went to Moscow, he was able to expand the business in Russia to such a large scale. He not only paid sweat, but also paid blood, which was achieved by real swords and guns.

Fang Neng didn't have to be ruthless twice, but he still couldn't achieve the current result.

For this young man not much older than himself, Yao Yuan had the idea of ​​recruiting, so he secretly remembered it.

The few people stopped talking about hanging out at all, and chatted enthusiastically with Fang Neng and Manager Deng.Although they belong to different camps, and although they are approaching retirement, the public spirit of the cadres of this era is unquestionable.The development of domestic enterprises has just started, and now seeing that enterprises in their own country have developed so well abroad, large state-owned enterprises have just begun to "go global" development strategy, isn't it an object worthy of attention and research?

However, Chen Hai's interest is not in the overseas development of the company, he is completely attracted by the money-making model that Fang Neng mentioned.

Seeing Yao Yuan's knowing look, he went to the side to smoke with him, and asked a question that he couldn't figure out, "I know that Shenzhen Development Bank is the first joint-stock bank established in Shenzhen, and the controlling party is Hong Kong. Huaxia United Bank, the largest bank, and the Shenzhen Municipal Government is the second largest shareholder.”

After a pause, he suppressed his voice, and said, "The shareholding system, and it is controlled by Hong Kong capital, they want to make money, so here comes the question, why do you say that Shenzhen Development Bank accepts rubles? Knowing that it will definitely lose money, why would it target us? People and local people launched the ruble-to-Huaxia coin business?"

Seeing Yao Yuan's pensive look, Chen Hai smiled mysteriously, and lowered his voice, "So I'm sure there must be other reasons. All in all, joint-stock banks won't do business at a loss. Let alone joint-stock banks, big state-owned banks It is estimated that it will not do so, unless there is a policy requirement."

Large state-owned banks shoulder the heavy responsibility of stabilizing the financial market and order, and sometimes they cannot be guided by corporate interests.

Yao Yuan was very surprised and showed it. He gave Chen Hai a thumbs up and praised, "Old Chen, you have a lot of feelings. I didn't expect you to be so sensitive to international finance. I think you might as well go to the central bank to work." , They are short of talent like you."

"Don't flatter me, learn from foreign advanced experience and concepts, use barbarians to control barbarians, and understand the situation abroad. CAAC is a unit with frequent exchanges with foreign countries," said Chen Hai.

Twenty years later, after Chen Hai took over a large airline company, he was able to get such a large airline company out of the brink of bankruptcy in just a few years, surpassing other airline companies and becoming the airline company with the largest assets in China. He is a person who is good at summing up experience, using experience, and boldly pioneering. It is closely related to his character.

Yao Yuan wanted to train him, so he said, "I have a guess."

"Quickly tell me, your insights must be very unique." Chen Hai smiled.

He didn't think that Yao Yuan had dabbled in international finance. After all, he was so young, and he already knew Russian and how to attract investment.

Yao Yuan smiled and said, "Actually, I followed your line of thinking to analyze. Since Shenzhen Development Bank wants to make money, there is only one possibility. They need rubles, and rubles can bring them profits,"

These are all designed by him himself, can he not be clear?

Chen Hai asked the designer to explain the design principle, isn't this just giving away sub-questions?

After a pause, Yao Yuan said, "What does Shenzhen Development Bank need rubles for? This question is very important."

Chen Hai was taken aback for a moment, and then a flash of light hit his head, enlightened, and suddenly realized, "Yes, what do they want rubles for?"

If you understand this problem, you will also understand the most critical link in this profit chain.