Rebirth: Back to 1993 as the richest man

in the office.

Chen Feipeng drank a glass of beer in one breath, looked up at Chu Tianyao and asked:

"how did you do it?"

He was a little shocked. The beer from Xingyao Brewery actually outperformed Tsingtao Beer in terms of taste, which he had never thought of before.

You know, Tsingtao Brewery headquarters spends at least hundreds of thousands of dollars on research and development every year, but in the end it is not as good as a small county factory.

Of course, Chen Feipeng didn't know that what Chu Tianyao had mastered was the 30-year-old brewing process, which was equivalent to cheating.

"The production cost of Tsingtao Beer does not exceed 40.00%, but the production cost of my bottle of Xingyao Beer accounts for more than 50.00%."

Chu Tianyao didn't say much, but this sentence left Chen Feipeng speechless.

Today's domestic beer market is dominated by industrial water beer, and countless manufacturers are sharpening their heads to cut production costs, even adding rice, starch and corn.

Of course, there is another reason.

At present, the number of barley planted in China is not much. On the contrary, the amount of rice has an absolute advantage. Rice is cheaper and has a shorter fermentation cycle, which is more suitable for mass production and thus quickly enters the market.

This has also led to many industrial beers on the market, the malt concentration is even as low as a few degrees, and the alcohol content is even only about two degrees.

How could such a beer taste so good?

This is why Tsingtao Brewery's gross profit can reach 40.00%, while Xingyao Brewery can only achieve 30.00%.

"Tell me, you came to me today, probably not just to find an answer!"

When his eyes fell on Chen Feipeng's face, Chu Tianyao suddenly spoke.

"Sure enough, I didn't hide it from you."

Chen Feipeng smiled awkwardly, and then explained the real purpose of coming.

A moment later, in the office.

"Buy Xingyao Winery?"

When Chen Feipeng conveyed the words of Wang Zhongda, the general manager of Rongcheng Branch, Lu Qiuyu, who was sitting on the assistant's desk, was suddenly surprised.

She never expected that Tsingtao Brewery planned to acquire Xingyao Brewery.

"It's interesting, let's talk about how much that Mr. Wang plans to pay first?"

The corners of Chu Tianyao's mouth hooked slightly, as if he was not surprised by Chen Feipeng's words.

In fact, since its listing, Tsingtao Brewery has planned to acquire large-scale small and medium-sized breweries, especially well-known local breweries like Xingyao Brewery.

Chu Tianyao also knew that Tsingtao Brewery relied on this large-scale acquisition to quickly dominate the domestic beer market in just a few years.

"I don't know the number, but I think it should satisfy you." Chen Feipeng looked at Chu Tianyao and said, "As long as you nod, the head office should send a negotiation team over soon."

Since Tsingtao Brewery went public, it has raised hundreds of millions of dollars. When it is rich and powerful, the price offered will certainly not be petty.

Chu Tianyao also knew in his heart that in the case of Tsingtao Brewery's acquisition, the minimum amount must start at tens of millions.

On the side, Lu Qiuyu subconsciously looked at Chu Tianyao.

It has only been less than a year since the Xingyao Distillery was established. The fact that Tsingtao Brewery has been attracted to it so quickly also shows the success of the Xingyao Distillery.

But will Chu Tianyao agree?

Others might not hesitate for half a second, but Lu Qiuyu knows that Chu Tianyao has worked so hard for so long, and his goal is not just to sell Xingyao Winery for a good price.

"Do you think I should sell it?"

Chu Tianyao did not give an answer, but instead asked Chen Feipeng with a smile.

When asked by Chu Tianyao, Chen Feipeng was also taken aback.

"Why not? On the surface, you rely on the marketing of the Oktoberfest to occupy the Lucheng market, but how long can you hold on? Three years, or five years?"

"Let's not talk about the domestic market, even in Sichuan Province, you have countless local competitors." Chen Feipeng said bluntly: "Out of Lucheng, who else would recognize your Xingyao Winery, and lost the local advantage , what do you use to compete with Blue Sword and Shancheng?"

After finishing these words in one breath, Chen Feipeng's eyes returned to Chu Tianyao's sharp-edged face, and he said the last sentence.

"After all, it's just a capital game. Compared with them, you are still too weak."

Chen Feipeng sighed.

I don't know if this sentence is talking about Chu Tianyao, or feeling for himself.

But Chen Feipeng's words did not make Chu Tianyao angry, but made Chu Tianyao think highly of this guy.

Having this opinion shows that Chen Feipeng is not a sales manager for nothing.

In the office, Lu Qiuyu was silent.

Although she also wanted to refute these words, she also knew that what Chen Feipeng said was not wrong.

At present, the domestic beer market is fiercely competitive. Xingyao Brewery is just a small factory that has only been established for a year. How can it compete with those giants.

But anyone who is aware of current affairs will probably not reject Chen Feipeng's proposal.

"What if I disagree!"

Just when their thoughts were mixed, Chu Tianyao's voice sounded.

"I once said that I would move the headquarters of Xingyao Winery to Rongcheng within a year." Chu Tianyao retorted Chen Feipeng and said, "Since you have mentioned the local advantages, why can't I move the headquarters of Xingyao Winery to Rongcheng?" Beer, as a local brand in Sichuan Province."

"As a local brand in Sichuan Province?"

At this moment, hearing Chu Tianyao's loud words, Chen Feipeng sat in his seat, and couldn't help but feel his heart surge.

But he still maintained his sanity.

Because he knows that the only thing that can do this right now is the Blue Sword Beer known as the Southwest King, and it took eight years for Blue Sword Beer to become the Southwest King today.

On the other hand, how long has Xingyao Winery been established?

"Impossible. The annual output of Xingyao Distillery is no more than tens of thousands of tons. Not to mention market channels, your annual output alone cannot cover the entire province's market."

Chen Feipeng felt that Chu Tianyao was a little whimsical.

With the current output of Xingyao Distillery, it can only cover two to three surrounding cities at most. If it wants to gain a foothold in the provincial market, its annual output must reach at least 15 tons.

Let alone Sichuan Province, looking at the entire domestic beer industry, it is estimated that less than one-third of the beer companies can achieve an annual output of more than [-] tons.

Facing Chen Feipeng's doubts, Chu Tianyao said with a smile: "Correct me, our annual output will soon exceed [-] tons."

"What? One hundred thousand tons?"

Chen Feipeng shook his head subconsciously: "This is impossible!"

As an opponent, he has investigated Chu Tianyao's Xingyao Winery in detail. From the establishment of the Xingyao Winery to the present, although the development speed of the Xingyao Winery is fast, there are only three factories in total.

He estimated that the maximum annual output of Xingyao Distillery should be around [-] tons, and it is absolutely impossible to achieve the [-] tons that Chu Tianyao said.

"Nothing is impossible, just because you can't see it doesn't mean it doesn't exist."

Sensing the shock in Chen Feipeng's eyes, Chu Tianyao lowered his head and lit a cigarette, obviously not wanting to explain further on this issue.

Lu Qiuyu, who was sitting on the side, also opened his eyes wide.

One hundred thousand tons?

Chu Tianyao really dared to say it.

Others don't know, how could she not know the current production scale of Xingyao Winery.

But, why did Chu Tianyao lie in front of Chen Feipeng?

Lu Qiuyu was puzzled, but she also knew that she couldn't show her feet at this moment, and had to cooperate with Chu Tianyao in acting.

"Manager Chen, I think you didn't investigate us carefully enough. Our Xingyao Beer has been selling well in Zishui City recently."

Lu Qiuyu put on a calm expression, and said to Chen Feipeng.

"Zishui City?"

Turning his head to look at Lu Qiuyu, Chen Feipeng's eyes showed a bit of surprise.

He didn't expect that Chu Tianyao's hand had already reached Zishui City next door.

In this way, it seems to make sense.

Xingyao Winery is located in Zishui City, and there must be a large-scale factory building.

If this is the case, then he will have to re-examine Xingyao Winery.

At least, with such strength, the goal Chu Tianyao said is not impossible to achieve.