Rebirth: Back to 1993 as the richest man

October NO.30.

A week has passed in succession.

Be it Lucheng or Zishui, the beer markets in Sichuan Province have rarely been quiet for a while.

However, calm is often the beginning of waves.

In the office of Shining Star No. [-] Factory.

Chu Tianyao looked at the newspaper in his hand, and gradually frowned.

Blue Sword and Shancheng are at war!

Although Chu Tianyao had a premonition that there would be a fight between the two big factories in the province, he never expected that this battle would come so soon.

No matter from the promotion, to the channel end, and finally to the product end, the two companies have taken different actions.

For the first time, the TV stations in the province took turns broadcasting the beer advertisements of the two companies almost all day long.

Blue Sword announced on the front foot that [-]% of the profit would be given to dealers across the province, and Shancheng also announced similar news on the back foot.

Not only that, but the two have also done a lot of work in marketing.

It almost copied Chu Tianyao's prize-winning marketing plan before, from the cash prize to another bottle, the event products were launched in all parts of the province immediately.

Anyone can feel the smell of gunpowder in the beer market in the province.

"It's really strange. Why do these two seem to have an appointment, and when is the competition not good, why is it now?"

At the assistant's desk beside him, Lu Qiuyu said with a puzzled expression.

The end of the year is approaching in a blink of an eye, and these two days are the off-season for the beer industry. For some small breweries, it can be said that winter is approaching.

Even many small breweries often choose to close their factories for a few months after October, and wait until March of the following year to start their production lines again.

That's why Lu Qiuyu was curious, why did Lan Jian and Shan Cheng choose to go to war at this time?

"It's very simple, it's nothing more than not wanting to lose too ugly."

On the side, Chu Tianyao smiled and explained: "The sales volume in the off-season decreases, and the corresponding production scale and cost will also decrease. They choose to make profits in the off-season for marketing, nothing more than to avoid heavy losses and unaffordable expenses."

After listening to Chu Tianyao's explanation, Lu Qiuyu's eyes showed a hint of understanding.

To put it bluntly, the two families are afraid of death, but they can't understand each other, so they choose to meet at this time.

If good luck really puts the opponent to death, then naturally why not do it, even if bad luck loses, the cost of failure is barely acceptable.

The biggest purpose of competition is to take advantage of the off-season to seize the other party's original market.

"But in this way, won't we also be affected?"

Lu Qiuyu was a little worried.

The battle between Blue Sword and Shancheng is a battle between the two leading players in the province, and the impact on the market will naturally not be small, especially for medium-sized beer companies like Xingyao Brewery, I am afraid that they will also suffer unreasonable disasters.

"Of course there will be an impact." Chu Tianyao nodded and said, "Notify Zhou Yi and the others to slow down the speed of expansion. In the next few months, we will focus on stabilizing the original market."

Chu Tianyao originally wanted to take advantage of the off-season to increase marketing efforts and take advantage of this opportunity to reap a wave, but he never expected that this time Blue Sword and Shancheng would actually make a real move.

Leaving aside whether Xingyao Winery has the qualifications, even if Chu Tianyao participates hastily, it may be difficult to get a share of the profits from these two companies.

Lu Qiuyu also agreed with Chu Tianyao's approach.

It is definitely not a wise move to confront Lan Jian and Shan Cheng head-on.

"In this case, the people who published that report may not be these two... Then who would it be?"

Behind the desk, Chu Tianyao tapped the table with his fingers, and suddenly started talking to himself.

Jingle Bell!

At this moment, the phone on Chu Tianyao's desk rang.

Reaching out to pick up the phone, before Chu Tianyao could speak, an excited voice came from the other end of the phone.

"Brother Yao, it's done, we've already made the first batch of products!"

It was Luo Jin who was in Yongning County who called Chu Tianyao.

Perhaps, even Luo Jin did not expect that the research and development team led by Cheng Wen had already successfully developed bamboo beer within one month of the establishment of the research and development project.

Of course, Chu Tianyao is also inseparable from the bamboo beer project being able to achieve research and development results so quickly.

It is impossible for Cheng Wen and others to successfully develop the first batch of bamboo beer in such a short period of time without Chu Tianyao’s idea of ​​using thorn pear extract as a flavor stabilizer.

"Good job, best news I've heard this month."

Chu Tianyao praised with a smile.

A few minutes later, under Lu Qiuyu's curious gaze, Chu Tianyao hung up the phone.

"The bamboo beer project has made significant progress. The first batch of products have been successfully developed, and the experimental products are already on their way to Lucheng."

"What, made it so soon?"

Lu Qiuyu also opened his mouth wide, with an expression of disbelief.

At the same time, she was also doubting, what effect would the new product developed in just one month have?

Naturally, she didn't know, with the help of Chu Tianyao, Cheng Wen and others almost realized the corner overtaking in the process of research and development.

……

six hours later.

In the Xingyao No. [-] factory, right in Chu Tianyao's office, the middle management of the entire factory in charge of production gathered together.

A dozen or so people looked at each other, and they all saw the doubt in each other's eyes.

What is the reason for the factory manager to call them to wait in such a hurry?

Could it be that something happened in the factory?

While everyone was muttering in their hearts, Chu Tianyao walked in with Lu Qiuyu holding a foam box.

"Is everyone here?"

Chu Tianyao glanced at the crowd and asked.

Deng Qiang, the workshop director, replied with a smile on his face: "The management above the squad leader is all here."

"You guys are lucky today."

Chu Tianyao smiled mysteriously, and then put the foam box in his hand on the table.

There were three layers of packaging in the foam box and three layers outside. When Chu Tianyao opened it, there were only six green bottles of beer inside.

From the appearance point of view, it is no different from ordinary beer, but it has not had time to stick the packaging stickers.

"This is?"

Standing behind Chu Tianyao, Deng Qiang and others looked at the things in the foam box with suspicion.

Isn't it just a few bottles of beer?

To make Chu Tianyao so serious?

"Come and taste it!"

Chu Tianyao opened two bottles of beer, and then let Lu Qiuyu pour it into a dozen glasses, and everyone present took a glass.

"The color is more golden and more transparent. It doesn't seem to be our product."

Deng Qiang looked at the bubbly beer in the glass and said.

The people around him also nodded.

They are all in charge of production, and they stay in the workshop all day on weekdays. Naturally, they already know their own beer very well. They can tell the difference just by looking at the beer in this glass.