Rebirth: Back to 1993 as the richest man

In the blink of an eye, it was mid-November.

Since Chu Tianyao issued the order, Xingyao Factory [-] and Factory [-] have emptied half of the production lines and used them exclusively for the production of bamboo beer.

The whole factory began to be very busy, and Luo Jin, the minister in charge of production, was also very busy.

Chu Tianyao's decision was too hasty, so that although there were enough raw materials for brewing beer in the factory, the purchase of raw materials in Dazhu Township had just begun.

Chu Tianyao left this matter to Huang Sanshui.

In Dazhu Township, Huang Wei, the head of the township, made a speech, and the village committees at all levels also called for it, and they pulled up teams in the local area and went up the mountain to collect the bamboo.

Ever since Chu Tianyao said he wanted to help the villagers build roads, he has become a well-known charitable businessman in Dazhu Township for a while.

They don't even need to go out of the village, they only need to harvest the bamboo on each mountain, and the transportation team led by Huang Sanshui will take the initiative to pick up the goods.

Seeing that the business is good, many villagers even plan to switch to planting green bamboo.

At the suggestion of Chu Tianyao, Huang Wei also established the Dazhu Township Green Bamboo Planting Cooperative to organize local people to conduct technical training on green bamboo planting. Common people in the cooperative receive dividends.

In this way, a lot of tedious procedures are naturally saved.

Lucheng area.

For the past half month, due to the fight between Lanjian and Shancheng, the sales of Xingyao Winery have also been affected to a certain extent.

"Except for Lucheng, our sales in Zishui, Gongcheng, Lechuan and other cities are all decreasing."

In the office, Lu Qiuyu looked at the market report sent by Zhou Yi and reported it to Chutian Yaohui.

"According to what Zhou Yi said, we have lost about [-]% of the dealers in the six offices under our command. At this rate, we are likely to have a large backlog of goods by the end of the month. My suggestion is to temporarily reduce production tasks .”

Lu Qiuyu put down the report in her hand, and looked at Chu Tianyao who was sitting in front of her.

It is the off-season for beer sales, and Blue Sword and Shancheng have been taking frequent actions recently, almost spending a lot of money on marketing, so that the beer sales of the two companies have not only not decreased, but have increased a lot.

"How much do you estimate that Blue Sword and Shancheng spent this time?"

Without rushing to reply to Lu Qiuyu's suggestion, Chu Tianyao asked directly.

Lu Qiuyu was slightly taken aback.

"This time, Blue Sword and Shancheng's marketing efforts are not low. Not to mention the profits compressed by prize sales, they have spent at least several million on advertising."

Lu Qiuyu pointed to a newspaper on Chu Tianyao's desk and said.

For more than half a month, the advertisements of these two beer companies have almost never stopped on major TV programs in the province, not only TV advertisements, but also newspapers, magazines, and various commercial sponsorships.

This time, the two companies' promotional efforts are unprecedented.

"It's a pity that good steel is not used on the blade."

Hearing Lu Qiuyu's words, Chu Tianyao sighed, got up and walked to the side window.

Looking at the row of withered and yellow poplar trees in the factory building, Chu Tianyao couldn't help sighing about the future of the two beer companies, Blue Sword and Shancheng.

If I remember correctly, Shancheng Beer will be successfully listed in a few years, becoming one of the few beer companies in China that can be listed.

This is also the most glorious moment of Shancheng Beer. Since then, Shancheng Beer has started to go downhill, and finally became acquired by foreign capital Carlsberg.

As for Blue Sword Beer, which is the King of Southwest, although it rejected the acquisition intention several times, it failed to escape its fate in the end and was finally acquired by China Resources Snowflake.

In the past, the two major beer faucets in Sichuan Province failed to keep their names in the end. How can such an ending not make people sigh.

In the office, Chu Tianyao lowered his head and lit a cigarette.

The smoke was lingering, and Lu Qiuyu frowned slightly, while Chu Tianyao stretched out his hand to open the window in front of him, allowing a trace of autumn wind to blow in.

"The production line can't just stop, just wait and see!"

Chu Tianyao exhaled a puff of smoke ring, and finally decided.

If some production lines were stopped, many low-level employees in the factory would have to be laid off, which would inevitably cause panic in the factory, which was not what Chu Tianyao wanted to see.

The most important thing is that the battle between Blue Sword and Shancheng this time has almost covered more than a dozen cities in Sichuan Province. Except for those county-level cities that they look down on, two-thirds of the provincial cities are fiercely fighting openly and secretly. compete.

Not only Xingyao Brewery, but many second-tier beer companies in the province are also suffering. For example, the Asia-Pacific Beer of Mianshi Brewery and the Green Leaf Beer of Rongcheng Brewery have seen a sharp drop in sales in the past two weeks.

Hearing Chu Tianyao's words, Lu Qiuyu hesitated to speak, but in the end he didn't try to persuade him any more.

"How is the situation in Yongning?"

Chu Tianyao turned his head and glanced at Lu Qiuyu.

Lu Qiuyu opened the mouth and said: "The production is going on as usual. According to what you said, half of the production lines in Yongning's two branches are used for the production of bamboo beer. At present, the first batch of products is already in the fermentation stage, and it is estimated that filling will start in two days. "

Different from Xingyao and Qingniao beer, bamboo beer has a longer fermentation cycle than ordinary industrial beer due to its particularity. Only enough fermentation time can make bamboo beer taste more mellow.

Hearing this, Chu Tianyao nodded.

But Lu Qiuyu on the side asked again: "The new product is going to be launched, so we can't do without some publicity and promotion. What are you going to do in this regard?"

The smell of wine is also afraid of deep alleys, Chu Tianyao naturally understands this truth.

"Is there any other way, rely on the original channel to go public first, and then spend money on marketing... If it doesn't work, let's go to the TV station to buy an advertising space."

Chu Tianyao extinguished the cigarette butt in his hand, shrugged and said.

He has a lot of ideas about marketing and promotion, but right now Lanjian and Shancheng are making overwhelming publicity, Chu Tianyao exerts his strength at this time, the effect may not be too ideal.

"we can only do this."

Lu Qiuyu sighed, as if she couldn't think of any good solution.

……

at the same time.

The capital of Sichuan Province, Rongcheng.

Tsingtao Brewery Rongcheng Branch.

In the office, Wang Zhongda laughed heartily.

"It's not in vain. We spent a lot of money to win the main sponsor seat for next month's World Cup qualifiers. This time the world preliminaries will land in Chengdu, which is our great opportunity."

Upon receiving the faxed notice from the headquarters, Wang Zhongda's face was filled with excitement.

Since it was known in advance that the world preliminaries will land in Chengdu, Tsingtao Brewery's headquarters has not hesitated to mobilize relations and cost tens of millions to win the seat of the main sponsor.

This is a World Cup qualifier, so it goes without saying that the gold content is high, and there is also a national football team participating, so the popularity goes without saying.

"Spread the news in advance to pave the way for our new product." Wang Zhongda glanced at the secretary beside him and ordered.

"Yes!"

The female secretary responded, and quickly turned and left the office.