Rebirth: Back to 1993 as the richest man

At present, the market competition is fierce, and new products with high costs are rashly launched. In Lu Qiuyu's view, the possibility of success is unlikely.

If Chu Tianyao chooses to lose money and make money, then even if the bamboo beer sells well, it will not be far from the closure of Xingyao Brewery.

In the office, when Lu Qiuyu and Luo Jin were at a loss what to do.

"It's easy to handle. Go to Lucheng and contact a canning factory. This time the new product is packaged in a brand-new can, with the net content reduced to 330ml. The unified retail price is four yuan a bottle."

During the venue, Luo Jin and Lu Qiuyu were also taken aback when they first heard Chu Tianyao's words.

Four dollars a bottle, the price is not cheap.

Moreover, Chu Tianyao also greatly reduced the capacity. A bottle of ordinary beer is 330 milliliters, but the bamboo beer that Chu Tianyao sells for four yuan is only [-] milliliters. Double the price.

Who would buy such a product?

"Don't worry, if there are expensive ones, there will be cheap ones."

Chu Tianyao glanced at the two people in front of him, and then said: "The cans are mainly supplied to the high-end market. In addition, we can also use small beer bottles to keep the price unchanged on the basis of reducing the net content. In fact, it is a disguised form." Raised the price."

Hearing these words, Luo Jinshang was still a little confused, but Lu Qiuyu chuckled and said:

"Price anchoring effect, your method is quite good."

As expected of a talented student who returned from studying abroad, Lu Qiuyu saw Chu Tianyao's strategy at a glance.

The so-called anchoring effect means that when people need to make a quantitative estimate of an event, they will use some specific value as the starting value, and this starting value will become the judgment standard in people's minds.

In simple terms.

The common people are used to a bottle of beer that costs [-] yuan. If the price is higher than this price, no matter how good the quality is, the common people will not be willing to accept it.

Therefore, Chu Tianyao's method is not to raise the price directly, but to maintain the original price, but quietly reduce the net content.

In this way, the cost of each bottle of bamboo beer is greatly reduced, even if it is sold at the price of ordinary beer, it can be profitable.

On the other hand, under the same standard of net content, Chu Tianyao launched more expensive canned bamboo beer.

Just imagine, as a consumer, facing these two commodities at the same time, he will naturally choose the cheaper bottled bamboo beer.

The same product only costs half the price, and consumers will have a mentality of buying it and earning it.

It is also this kind of mentality that will prompt everyone to subconsciously think that bottled bamboo beer is cheaper, while ignoring the problem of its small quantity.

Such pricing tricks can be described as countless after decades.

During the session, Luo Jin knew that he was not a business talent, so he didn't bother to participate in the conversation between Lu Qiuyu and Chu Tianyao, but asked with the back of his head:

"Brother Yao, when will our bamboo beer be released?"

Naturally, this question was what Luo Jin was most concerned about.

On the side, Lu Qiuyu also looked at Chu Tianyao curiously.

"Let's wait and see how popular the news in Dazhu Township can be. We'll talk about it when the time comes."

After all, Chu Tianyao did not forget to remind: "Tomorrow, install a TV in the office for me, and also buy the famous newspapers and magazines in Sichuan Province for me as soon as possible."

"Yes!"

Although he didn't quite understand why Chu Tianyao cared so much about the news of Dazhu Township, Luo Jin nodded and agreed.

Not long after Luo Jin left.

In the office, only Lu Qiuyu and Chu Tianyao were left.

"Converting all the two factories in Yongning to produce bamboo beer is not a small risk. Are you really ready?"

Lu Qiuyu asked Chu Tianyao aloud.

This time Chu Tianyao made up his mind to bet the decisive card on the bamboo beer project. If it fails, the loss is not something the current Xingyao Brewery can afford.

"There is nothing in this world that is fully prepared."

Chu Tianyao lowered his head and lit a cigarette, then exhaled the smoke ring, and looked out the window.

"We can just give it a go now, can't we?"

Through the window, Chu Tianyao could still see the sweaty workers in the factory building.

Hearing this, Lu Qiuyu was startled.

Chu Tianyao was right. The beer market in the province is currently highly competitive. The battle between Blue Sword and Shancheng has not yet ended, and Tsingtao Brewery has put enough pressure on it.

During this period of time, the sales channels of Xingyao Distillery in various places have been robbed by these two, resulting in a continuous decline in sales. Lucheng, which is the base camp, is fine, but other places, Xingyao Distillery is losing ground one after another.

Like Xingyao Brewery, there are dozens of small and medium-sized breweries in the province.

This time, Blue Sword and Shancheng were plundering the market crazily without hesitation of profits, almost cutting off their sales.

However, this is not the end. Tsingtao Brewery, a foreign brand, not only became the main sponsor of the Chengdu World Preliminaries this time, but also brought new products, showing that it is going to show its strength.

The beer market in the entire Sichuan Province is currently shrouded in a bloodbath.

The struggle between Lanjian and Shancheng is just the opening battle, and the real fight is just about to begin.

It is foreseeable that the entire beer industry in Sichuan Province will undergo an unprecedented cleansing.

……

Sichuan Province, Fang City.

The headquarters of Sichuan Blue Sword Group Co., Ltd.

The Blue Sword Group, which has six branches in various parts of Sichuan Province, has become very famous recently.

However, unlike what outsiders think, Guo Yiming, the general manager of Blue Sword Group, is having a very headache at the moment.

in the office.

Guo Yiming looked at the reports sent by the branch offices on the table, but his face was not very happy.

"The publicity investment is tens of millions, and the net profit is less than [-]%. I just want to know, are we losing or winning this time?"

Guo Yiming looked at Ren Hu, the vice president beside him, and sighed helplessly.

"Of course we won. It is estimated that our market share in the entire Sichuan Province has reached 40.00%[-], which is far better than Shancheng Beer."

Ren Hu gave his answer on the sidelines.

In his view, although the company has invested a lot during this period, it is now time to burn money to seize the market, and suppressing Shancheng and other small and medium-sized beer companies is their ultimate goal.

Although the price is indeed a bit heavy, the result is undoubtedly good.

"Have you won? But how long can this situation last?"

Guo Yiming seemed to be muttering to himself, his lowered eyes were only looking at a newspaper on the table.

A piece of news is being published on the headlines of the newspaper.

There are only three days until the start of the world preliminaries.

It is obviously a news report on the World Preliminaries, but between the lines, there are many references to Tsingtao Brewery's upcoming new product Yuedong Beer.

Not only the newspapers, but even the billboards on the street were contracted by Tsingtao Brewery.

The start of the world preliminaries is the day when Tsingtao Brewery's new products will be launched.

This is a leading company in the domestic beer industry, and even Guo Yiming really lost his mind this time.