Rebirth: Back to 1993 as the richest man

Red lanterns hung high.

After Chu Tianyao, Zhang Tongwei and others jointly cut the ribbon, Rongcheng Brewery replaced the old plaque that had accumulated dust and hung up the signboard of Xingyao Brewery amidst the sound of firecrackers.

The name of the factory has changed, but in everyone's heart, it seems that the whole factory has come back to life.

Zhang Mingyuan was very excited all day today. When cutting the ribbon, his hand holding the scissors trembled a little.

Between the venues, there were reporters from TV stations and newspapers who had already prepared.

After the ribbon cutting, Chu Tianyao, Zhang Mingyuan and others were also surrounded by reporters and asked about the future development of the factory.

After working for a long time, the ribbon-cutting ceremony ended.

The news of the acquisition of the Rongcheng Brewery also spread like wildfire in just one day, spreading throughout the entire city of Rongcheng.

This local brewery, which was once given high hopes and then almost disappeared, once again appeared in the sight of everyone.

Many young people in Rongcheng remembered that there was such a brewery in their hometown.

at sunset.

When the workers in the factory dispersed and the factory became quiet again, Chu Tianyao was walking with Zhang Mingyuan in the unmanned workshop.

There are many large-capacity stainless steel saccharification pots, fermentation tanks and malt germination boxes in the factory building.

"I took a look at the production equipment in the factory, and there are no problems. If you go all out to produce, how much can you guarantee to increase the production capacity?"

Chu Tianyao looked at Zhang Mingyuan and asked.

The Rongcheng Brewery cost 2000 million yuan to build. The three filling lines were imported from abroad, and the microcomputer-controlled open-air fermentation process was adopted. Therefore, in terms of the advanced level of equipment, it is not even inferior to first-line breweries such as Blue Sword.

It was just because of poor management before, workers held the iron rice bowls of state-owned enterprises, and their enthusiasm for production was not high, so the production capacity lagged behind, and the annual production capacity was even less than [-] tons.

"If it is fully produced, with these equipments, the annual production capacity can reach at least [-] tons."

Zhang Mingyuan thought about it for a while, and replied to Chu Tianyao, but soon his expression turned pale.

"The key is how to mobilize production enthusiasm, which is a difficult problem."

Zhang Mingyuan sighed, obviously he knew better about the difficulties in the factory today.

"The enthusiasm for production is lagging behind. To put it bluntly, there is a problem with the management model. After the factory is reopened, I plan to follow the management model of other branches, with strict rewards and punishments, and make innovations from top to bottom. At that time, I need to trouble Director Zhang to make a decision." example."

Chu Tianyao said to Zhang Mingyuan.

"Where is Mr. Chu, you want the factory to be good. I naturally understand that, don't worry... From tomorrow on, I, Zhang Mingyuan, will be the first to lead by example. If anyone dares to sabotage work in the future, I will be the first to not forgive him."

Zhang Mingyuan patted his chest and promised.

He is the old factory director who founded the Rongcheng Brewery by himself. Needless to say, he has great prestige in the factory. With Zhang Mingyuan's guarantee, Chu Tianyao felt relieved.

"By the way, what products were mainly produced in the factory before, and what is the current market share?"

Chu Tianyao glanced at the empty factory building, and asked Zhang Mingyuan again.

The reason why Rongcheng Brewery is worth 2000 million is not only because of this factory building and these production equipment. Although Rongcheng Brewery has gradually declined in recent years, it used to be considered brilliant in Rongcheng, and its brand value is somewhat.

"Before, we mainly produced 12-degree fresh beer, low-alcohol mature beer, white beer and Guole drinks. The main brands were Xuetao and Luye. The city also has quite a reputation.”

Mentioning this, Zhang Mingyuan said with some pride.

If it weren't for the fierce competition in the beer market in the past two years, Rongcheng Brewery was pushed out of the altar, not to mention being compared with Blue Sword and Shancheng, but at least they would not lose to breweries such as Asia Pacific and Dukou.

"Can we still make fruit beer?"

Chu Tianyao said in surprise.

"That's right, regular beer hasn't been selling well in the past two years, and we don't have the money to promote it, so we're trying to change it to something new."

Zhang Mingyuan didn't know where to bring a box of beer, and took out a bottle of fruit beer in a can, with the words Green Leaf Fruit Beer, suitable for all ages, etc. written on it.

Luye Guole, this is the new fruit beer launched by Rongcheng Brewery last year. Unfortunately, although the product has been successfully developed, the market consumption enthusiasm is not high.

Chu Tianyao opened the fruit beer and took a sip himself. To his surprise, he found that the taste of the beer was not bad, not worse than the Cantonese-style pineapple beer.

"Fruit beer is not easy to sell in Sichuan Province, and it's not your fault."

Chu Tianyao knows that there is no market for fruit beer, but the current purchase of fruit beer on the market is not large, and most of them are concentrated in the southern coastal areas.

There are naturally reasons why Rongcheng Brewery failed to do so.

"After the factory reopens, I will send a technical team from Lucheng to guide the production, mainly to produce 12-degree Xingyao beer, and split half of the production line. I hope to keep the two brands of Luye and Xuetao. The packaging of the two products needs to be changed, it is too old-fashioned and does not conform to the current aesthetics."

After Chu Tianyao glanced at the factory building, he turned and gave instructions to Zhang Mingyuan.

"That's a good thing. To tell you the truth, Mr. Chu, the old workers in our factory are actually used to drinking their own beer."

Hearing that Chu Tianyao wanted to keep the two old brands of Luye and Xuetao, Zhang Mingyuan was also a little happy.

These two brands were created by him in the past. Not to mention the workers in the factory, many old people in Rongcheng now love these two old beers very much.

Chu Tianyao knew that the products of Rongcheng Brewery were not devoid of market enthusiasm, but that Rongcheng Brewery was clinging to its original channels and it was only a matter of time before Rongcheng Brewery was crushed due to the bombardment of foreign beer advertising in recent years.

The two brands of Luye and Xuetao are old brands born in the factory at the very beginning. There are many loyal consumers in Rongcheng. After Chu Tianyao takes over, he only needs to find a way to bring the two old brands back into the public eye. Sales will certainly not be bad.

In terms of marketing, this is naturally Chu Tianyao's forte.

"Mr. Chu, should we continue to produce fresh beer in our factory?"

Zhang Mingyuan followed behind Chu Tianyao and continued to ask.

Draft beer, to put it bluntly, is unpasteurized draft beer, which usually has a shelf life of only a few days, and such draft beer is generally not packaged in the factory, but sold on the spot, generally only old customers Only people like this kind of draft beer, and they often come to buy wine with a bucket or plastic bag.

At the beginning of the establishment of the Rongcheng Brewery, it also relied on this low-priced draft beer to enter the market in one fell swoop.

"Fresh beer is no longer available, we will go branding in the future, and all products must be well marketed and ready to become star products."

Chu Tianyao thought for a moment, and did not intend to keep the production of fresh beer.

Although he knew that Tsingtao Brewery was famous in Qingdao by producing fresh beer, but the times have changed now, he only needs to spend some money on advertising, and its products will not lack the so-called popularity.