Rebirth: Back to 1993 as the richest man

mid-may.

Sichuan Province, Rongcheng.

As June approaches, the temperature gradually rises, along with the beer market in the Southwest.

The beer sales of each company began to increase.

Seizing the opportunity, those dealers with sufficient stock are also constantly shipping.

On the other hand, not only has the beer sales increased, but many small and medium-sized dealers have become stress-free and frantically started stockpiling in the face of the prepayment ratio of various companies that has almost dropped to freezing point.

The 20.00% advance payment ratio allows all beer produced by the brewery to be sent to the truck almost as soon as it leaves the factory.

The workers who don't know why think that the market is going well this year, and everyone is full of energy. Even in some second- and third-tier breweries, they are working overtime day and night.

However, although the output is constantly increasing, the major manufacturers have found that their own pockets are becoming more and more deflated.

This situation is most common in third-tier breweries, but it is a small beer factory with only one or two hundred workers, but the boss can hardly even pay the wages of the workers.

The workers in the factory are working in full swing, and the trucks that pull goods come in and out every day, but when they ask about the finances, the money received is only 20.00%.

20.00%, once the wages of workers and various production costs are deducted, the manufacturer can't even make a profit.

Under such circumstances, almost all bosses will choose to delay the payment date of wages, and the excuse for workers is the same, that is, to wait for the dealer to pay back.

It's a pity that although the beer market is booming and the dealers earn more money than in previous years, the hearts of the dealers are not enough. When faced with such a once-in-a-century opportunity, almost [-]% of the dealers will choose the snowball model .

Use the money you get to purchase a large amount of goods, for fear that you will be too slow to keep up with the progress of those large dealers, and even many small and medium-sized dealers do not hesitate to borrow money to purchase goods.

And their goal is to spot this year's peak beer season.

Generally speaking, as long as it enters June, it is the three months with the strongest beer sales in a year, and the beer sales in these three months are much higher than the previous two months.

Especially in the fast-moving consumer goods industry, sometimes a peak season of three to two months means a big sales volume for the whole year, so how could these distributors be willing to let go of such an opportunity.

Rongcheng, the Office Building of the Provincial Government Office.

Zhang Tongwei looked at Chu Tianyao in front of him with a solemn expression.

"Do you know that someone has proposed to investigate the financial situation of Xingyao Wine Industry. You are now in debt as high as 2000 million, and Zishui City still has a purchase that has not been paid on time. If the other party files a lawsuit, Xingyao Wine Industry will be sued. How much impact did it cause?"

After all, it was selected as a company on the provincial support list, so Zhang Tongwei naturally didn't want to see Xingyao Wine Industry declare bankruptcy.

"Secretary Zhang, you should be clear that 2000 million yuan in debt is nothing to us. The beer sales peak season is coming, and our monthly profit will be at least [-] million yuan."

Chu Tianyao looked at Zhang Tongwei in front of him, and said word by word.

Hearing this, Zhang Tongwei shook his head.

"Actually, I understand what you said. Not only you, but even the Asia-Pacific side are complaining, and even many local breweries are also complaining about the behavior of Blue Sword and Shancheng this time."

Zhang Tongwei sighed, obviously he had heard about the recent incident that Lanjian and Shancheng took the lead in lowering the advance payment.

"However, reducing the advance payment is the choice of each company. Strictly speaking, it does not involve unfair competition, and we have no way to forcibly intervene."

Zhang Tongwei went on to say that since he took office, he has attached great importance to private enterprises, and now that something happened in the beer industry in the province, he is also troubled by it.

"Secretary Zhang, since you know all about it, I won't go into details. The intention of Lanjian and Shancheng to reduce the advance payment this time is already known by Sima Zhaozhi. If the beer industry in Sichuan Province wants to develop soundly, This momentum has to be contained.”

As Chu Tianyao said, he took out a document he had prepared and handed it to Zhang Tongwei.

"Bankrupting Xingyao Liquor is nothing. If it can be used as a wake-up call for Lanjian and Shancheng, I think it will be worth it. The most important thing is that foreign capital is eyeing the domestic beer market. If Lanjian and Shancheng are allowed to If the trouble continues, then we will be the only ones who will suffer!"

As soon as Chu Tianyao said this, Zhang Tongwei also frowned. As a provincial secretary, how could he not understand this truth.

But what Chu Tianyao said made him a little confused.

Could it be that this kid has a way to break the game?

Under Chu Tianyao's gaze, Zhang Tongwei immediately opened the documents in his hand.

Just taking a look, the expression on Zhang Tongwei's face was slightly surprised.

"Establish Sichuan Beer Industry Association?"

Zhang Tongwei instantly understood Chu Tianyao's intention.

The establishment of the Sichuan Beer Industry Association requires the impetus from above. In this way, it is also easy to solve the recent reduction of advance payments by major manufacturers.

From forced intervention to independent negotiation of the industry.

"That's a good idea, I'll get someone to work on it."

Zhang Tongwei nodded in agreement.

"Secretary Zhang, look, my loan..."

Strike while the iron is hot, Chu Tianyao asked about the loan that he has been unable to get approved recently.

"I have already contacted Rongcheng Bank about the loan. Although you have high debts, you are still assessing the risk of insolvency, so there is no problem with this mortgage loan according to the regulations."

Although Zhang Tongwei's tone was relaxed, he also stared at Chu Tianyao closely, and said meaningfully: "I know you are a restless master, but there are hundreds of workers behind Xingyao Liquor Industry, it's not you who lightly You can easily solve it with a simple sentence of bankruptcy, and you have to think twice before doing anything."

Zhang Tongwei's words naturally intended to beat Chu Tianyao a bit, but at the same time, he also saw the importance he attached to Xingyao Liquor Industry.

Without his consent, even if Chu Tianyao was able to borrow successfully, the procedures alone would consume him to death.

As the saying goes, a crying child gets milk. Especially in the 90s and [-]s after the reform and opening up, it was common for companies to turn to the government when they encountered problems.

When leaving the provincial government office, Chu Tianyao's Motorola rang.

"Mr. Chu, there is not much money left in the factory, and the workers' wages for this month have not yet been paid. I am worried that there will be problems next month."

On the other end of the phone was Luo Jin with an anxious tone.

He is in charge of production and doesn't know much about the market situation, but Chu Tianyao emptied the company's account in a short time, and it seems that the salary calculation will start at the end of the month, but the financial department suddenly tells him that he has no money. How can he not be the vice president? urgent.

"Don't worry, the money matter has been settled, and the bank will release the money within a week."

Today's Xingyao Liquor is a big business with several branches and thousands of employees. Chu Tianyao is also aware of Luo Jin's pressure.

"Great!"

On the other end of the phone, Luo Jin breathed a sigh of relief, and after reporting the latest production situation to Chu Tianyao, he hung up the phone politely.

And it wasn't until he hung up the phone that he belatedly remembered what Chu Tianyao said just now.

Bank lending?

Could it be that Chu Tianyao borrowed money from the bank again?

Rongcheng, outside the gate of the Provincial Government Office, Chu Tianyao looked at the continuous traffic in front of him, and put the phone in his hand back into his handbag.

"President Chu..."

There was a wry smile on the corner of his mouth.

At some point, even Luo Jin called him the same as others.

Especially the establishment of the board of directors. When Chu Tianyao stated that he would withdraw from Xingyao Liquor in the future, there seemed to be an inexplicable barrier between the senior team including Luo Jin and Chu Tianyao.

They also knew that only when Chu Tianyao worked hard to grow up during the time when he was still in Xingyao Wine Industry, would they be able to take over such a big plate from Xingyao Wine Industry in the future.