Rebirth: Back to 1993 as the richest man

June third.

When the first news about the shortage of beer raw materials came out, the major media reported on the matter for two consecutive days.

For a while, even some unknown local newspapers were using words such as "crisis" to describe the current situation that the beer industry in Sichuan Province was facing this time.

And the major dealers all over the large, medium and small cities completely panicked.

Seeing that the annual fortune-telling day is approaching, at this juncture, the manufacturers have production problems, and not only one, but the entire Southwest region's beer manufacturers are inevitably facing the problem of raw material shortage.

On the market, nearly [-]% of the hop raw materials are missing, and the price of the remaining [-]% ​​has doubled overnight.

In order to avoid production stagnation, second- and third-tier breweries have to buy hops on the market even if they grit their teeth.

The increase in raw material prices will most directly lead to an increase in production costs. The first problem these second- and third-tier breweries have to solve is capital.

As a result, most beer manufacturers began to collect the final payment from distributors, and an extremely embarrassing situation appeared in the entire beer industry from top to bottom.

Knowing that the manufacturers produced problems, instead of returning the final payment in time, these dealers rushed to stockpile goods on a large scale.

But any dealer with some experience knows that there are only four words in the FMCG industry.

Spot is king!

Especially in the context of shortage of raw materials, it has further stimulated the stockpiling tide of dealers.

Also at this time.

On January [-]th, a report with pictures in Rongcheng Business Daily appeared in everyone's sight.

Not only the Rongcheng Commercial Daily, but all the more or less well-known magazines in Sichuan Province reported the same news at the same time.

"The acquired Rongcheng Brewery ushered in a new life!"

"A miracle in the industry, Rongcheng Brewery has a second spring, and the problem of raw materials may be solved!"

All kinds of news about Rongcheng Brewery appeared on the page. At first glance, the headlines seemed to be nothing out of the ordinary, but every report was accompanied by a black and white photo.

In the photo, the warehouse of Rongcheng Brewery is more than 150 square meters, and the warehouse is full of beer produced that month, at least there are nearly [-] cases of beer.

Not only that, in the report, the reporter also personally interviewed Zhang Mingyuan, the director of the Rongcheng branch. Unlike the beer manufacturers who were frowning, Zhang Mingyuan's smiling face was photographed in the newspaper.

What is impressive is Zhang Mingyuan's words.

Not only the Rongcheng branch, but also the entire Xingyao Winery has no shortage of raw materials. Now the entire Xingyao Winery is operating at full capacity, with an annual production capacity of over 15 tons and a daily output of more than [-] tons.

This number, although not as good as the two leading players, Blue Sword and Shancheng, has surpassed the third-ranked Mianshi Asia Pacific Brewery.

When seeing this news, almost many people were taken aback.

They never expected that Xingyao Liquor, which was established less than two years ago, had already quietly replaced Wannian Laosan Asia Pacific Brewery.

Of course, it wasn't just shock. When the report came out, all the dealers who were frantically hoarding goods were like cats smelling fishy.

Although they don't know why there is no shortage of raw materials in Xingyao Wine, but this is not what they care about. They only care about the full warehouse of Rongcheng Brewery.

……

Three hours.

Three hours after the report went online, with the first call from the dealer, the phone calls from the entire Chengdu office almost never stopped.

Du Guoying was so busy that he didn't have time to go to the bathroom, let alone report the situation to Chu Tianyao, he just kept talking to the dealer on the phone.

According to Chu Tianyao's request, Xingyao Wine Industry lowered the advance payment ratio, but it was not as outrageous as other companies, but kept the advance payment at 50.00%.

In this way, the dealer's financial pressure is reduced, and at the same time, the factory maintains profitability and stabilizes production.

That night, I was busy until eight o'clock in the evening.

On the street not far from the Rongcheng Building, an old noodle restaurant in southern Henan was full of customers.

The shop owner who spoke Henan dialect was busy cooking noodles in front of the stove, but Chu Tianyao and the others looked like regular customers and sat down in the shop by themselves.

"They are all friends from my hometown, and I will definitely feed everyone today!"

The shop owner looked at Du Guoying and the others, and grinned.

"I've never seen such a stingy boss like you, and you come here to treat employees to overtime meals?"

Lu Qiuyu and all the employees in the office sat down, seeing Du Guoying busy serving noodles for the boss, he couldn't help complaining to Chu Tianyao in a low voice.

"You can't blame me, it's Old Du Fei who wants to come."

Facing Lu Qiuyu's accusation, Chu Tianyao shrugged innocently.

The employees in the office had been busy all day today, so they didn't eat dinner. Chu Tianyao, the boss, naturally wouldn't be stingy with this dinner, but Du Guoying offered to treat everyone to a meal.

In the end, no one expected that it was actually this old noodle restaurant in Henan.

There is a saying in the 90s that has been widely spread.

When the fellow sees the fellow, tears well up.

Du Guoying finally had a fellow villager in Rongcheng, and since he met, he has been taking care of the business frequently, and this time he took the opportunity to take care of the fellow villager.

"Old Du, you can't see it normally, but he is quite loyal."

Hearing Chu Tianyao's words, Lu Qiuyu looked at Du Guoying who was helping in the store, and couldn't help but also smiled.

It was approaching nine o'clock in the evening, and the number of pedestrians on the street was much less. After eating noodles, all the employees bid farewell to Chu Tianyao and the others one by one.

"Tell me about today's battle!"

Chu Tianyao looked at Du Guoying who had already eaten three bowls of noodles, lowered his head and lit a cigarette, and asked.

"The order volume has returned to [-]% of the previous level, but most of them are dealers in the province."

Du Guoying put down the bowl and chopsticks, wiped his mouth with his hand and said.

Fifty percent!

Lu Qiuyu on the side couldn't help showing joy when he heard this number.

You must know that Xingyao Liquor's distributors have lost nearly [-]% of the previous prepayment wars. It is not bad to be able to recover [-]% of the previous order volume so quickly.

"The news still needs to be fermented. Our goal is not just the provincial market."

Chu Tianyao looked down at the cigarette case, and just happened to have the last Fa Cai cigarette left, so he simply threw it to Du Guoying along with the case.

"Wait for news from Chen Feipeng, I believe they will be busier than us in two days."

Breathing out a puff of smoke, Chu Tianyao stood up, took out two four-person heads from his handbag, and handed them to the noodle shop owner who was cleaning up.

"Boss, there are only about [-] bowls of noodles in total, it can't cost so much."

Seeing the hundred-yuan bill that Chu Tianyao handed over, the owner of the noodle shop was taken aback, and quickly waved his hands.

"Go on, I guess they will have to work overtime these days. Then you arrange a food delivery worker to deliver the overtime meals directly to the office."

Hearing Chu Tianyao's words, the owner of the noodle shop showed a look of excitement, and quickly reached out to take Chu Tianyao's money.

200 yuan, this is the profit of his restaurant for half a month.

"Mr. Chu, this is a good deal, and I invite you."

Behind Chu Tianyao, Du Guoying shouted quickly.

"Okay, how much of your salary is left to send to your mother, let's owe it first, and treat us to a good meal next time."

With a cigarette in his mouth, Chu Tianyao waved at Du Guoying, and walked out of the noodle shop by himself.