Rebirth: Back to 1993 as the richest man

in the hall.

Chu Tianyao looked at the reporter in front of him, and said again:

"Since this reporter knows Lenovo so well, he must know Mr. Ni Guangnan too!"

Hearing this, the reporter was also taken aback for a moment, then nodded.

"Of course. Academician Ni Guangnan is the chief engineer of Lenovo and the creator of Lenovo Hanxian. This person is well-known in the domestic computer industry."

The reporter introduced them in detail.

Among the people present, many of them had heard of Ni Guangnan's name, and they all nodded in agreement.

It can be said that Lenovo's growth today is inseparable from Ni Guangnan, the chief engineer.

Glancing at the crowd, Chu Tianyao smiled again: "Because of Mr. Ni's existence, I regard Lenovo as half a technology-based enterprise. If you study carefully, you will find that Lenovo is actually The way to go is still just a traditional trade technique."

"It's just relying on processing imported materials, and then assembling decks to sell finished computers. Lenovo is taking a purely commercial processing trade route. Tell me, what kind of technological content does this have?"

Although Chu Tianyao's voice was not loud, his words were really shocking.

Dare to expose Lenovo's shortcomings like this, I'm afraid there are not many people in China right now.

"Mr. Chu, as far as I know, Lenovo's main business income is increasing year by year, and it was listed in the Hong Kong City this year. Could it be that Liu Chuanzhi's approach is wrong?"

This time the questioner was not a reporter, but an entrepreneur among the crowd.

For the business owners present here, they subconsciously feel that as the person in charge of the company, the first element that should be valued should be real benefits.

Although Lenovo has become more and more deviated from the road of technology-based enterprises in recent years, this does not prevent Lenovo, as a leading company in domestic computer sales, from explosive growth in China in recent years.

Even in 1988, Liu Chuanzhi, Gangcheng Daoyuan Company and Huaxia Technology Transfer Company jointly invested in the establishment of Gangcheng Lenovo Company. However, in just one year, through various means, the word Lenovo was completely transferred to own name.

Since then, Liu Chuanzhi, who turned from state-owned to private, has completely realized the goal of Lenovo's privatization, and was listed in Hong Kong City in early 1994.

At this moment, only half a year has passed since Hong Kong City Lenovo's listing.

Standing in the slightly quiet hall, all kinds of memories flashed through Chu Tianyao's mind. Regarding Lenovo and Ni Guangnan, he only felt a touch of regret in his heart.

"Liu Chuanzhi's approach is not wrong, it's just a pure businessman's thinking, which makes him only value the commercial benefits brought by Lenovo's brand. If Lenovo really values ​​technology, then this year's move is definitely not going public, but It is to promise Ni Guangnan to set up a chip design center."

Chu Tianyao sighed and said, "As for Lenovo being the leader of domestic technology-based enterprises, let's take it as a joke."

Lenovo as a joke?

Chu Tianyao was really speechless, and everyone present, including several reporters, was also somewhat shocked.

Sensing the eyes of everyone, Chu Tianyao didn't explain much.

Some things, as a later person in history, he naturally knows, but if he speaks out at this moment, it will cause a huge earthquake.

Besides, even if he really said it, how many people would believe it?

Who would have imagined that the dignified chief engineer of Lenovo would be kicked out after making great contributions, while Mr. Liu, who had a special loan of 3000 million U.S. dollars, used the money from the state to turn his head and use various means to lend He acquired Hong Kong Daoyuan Company and purchased a large number of Huaxia Lenovo shares.

So far, the state-owned enterprise's holding on Lenovo has dropped from 60.00%40.00 to [-]%. A generation of national brands has completely fallen into the hands of others.

These events originating from Chu Tianyao's memory are happening quietly at this very moment.

Even if Chu Tianyao wanted to, he couldn't change it at this moment.

It is now 1994, and although domestic technological development is lagging behind, the gap between China and a scientific and technological power like the United States is not huge because of the presence of people like Ni Guangnan.

Numerous later people have said that this is the best opportunity for China to have self-made chips. If someone like Ni Guangnan stood up and wanted to conduct independent research on chips, then 30 years later, Huaxia will not be because of the word chip. Stuck by a foreigner.

However, the fact is that it is less than a year since Ni Guangnan was expelled from Lenovo. If Chu Tianyao remembers correctly, it will only take three years at most. Liu Chuanzhi should do something surprising.

It is precisely because of this that after the millennium, countless capitals made huge profits in Lenovo, thus cashing out their positions.

Once upon a time, technology companies that were endowed with high expectations by the people and the country turned into a joke in the end.

"Mr. Chu, Mr. Chu..."

In the hall, Chu Tianyao seemed to be lost in thought, until someone made a sound and woke him up.

"Sorry, I was a little distracted just now."

Chu Tianyao smiled slightly, then turned to several reporters and said, "If you have no doubts, please invite some of you for the time being.

Let's leave first, we are about to officially start teaching. "

Several reporters expressed their thanks to Chu Tianyao one after another, then got up and stepped aside, although they didn't disturb, they didn't seem to want to leave.

Obviously, they were particularly interested in Chu Tianyao's so-called business lecture.

"Everyone, it's getting late. The lesson I want to teach you today is called business marketing!"

Chu Tianyao preached to the people present.

In his lectures, he will usually throw out a topic first, and then in the process of speaking, he will solve the practical problems encountered by everyone present in the development of the enterprise.

"What is Business Marketing?"

Chu Tianyao asked the crowd again.

Hearing this, many people frowned and whispered their answers.

In their view, the so-called marketing is not just promoting products, advertising and the like. How to define it, many business owners who are half-way monks really don't understand.

This was the eighties and 90s. The domestic market economy was in an era of wild development. Many people even started businesses in a daze.

Chu Tianyao swept away everyone's expressions, then turned around and wrote a line on the blackboard.

"The so-called marketing is the process of discovering customer needs and satisfying customer needs."

The blackboard is a small mobile blackboard that Chu Tianyao asked David to buy yesterday. After Chu Tianyao wrote this line, some people in the room suddenly realized, and some people were still puzzled.

"Mr. Chu, what if customers have no demand for our products?" Someone whispered.

"When there is no demand, create demand."

Chu Tianyao threw the chalk in his hand, and then said in a deep voice to everyone: "Any product has its own value. As for demand, it is just a relative concept. As long as you have the ability, you can even go to Mars to build a house and bring it to Earth. auction."

"The so-called commercial marketing, you only need to remember one sentence."

"Do everything you can to turn consumers' wallets into your own. This is successful marketing."