Rebirth: Back to 1993 as the richest man

October [-]th.

When Chu Tianyao and others were gearing up and waiting for the first batch of back-to-back clothes to come out, a phone call from Chen Feipeng made Chu Tianyao a little unhappy.

"Tsingtao Brewery refused our entry request?"

In the office, Chu Tianyao asked Chen Feipeng on the other end of the phone, his tone seemed a little displeased.

"Yes, Mr. Chu... The National Beer Brand Tasting Contest held in Qingdao this time is obviously aimed at beer companies across the country, but the organizers will not give us a place to participate."

Sitting in the waiting hall of the airport, Chen Feipeng looked a little angry and lost.

You know, ever since he heard that Qingdao was going to hold a national beer brand tasting competition, Chen Feipeng sensed the business opportunity, but immediately rushed to Qingdao to sign up.

However, no one expected that even some unknown third-tier beer brands could sign up for the competition, but the organizers did not pass the registration application of Xingyao Beer.

There is only one reason, and that is that the competition held this time brings together well-known beer brands across the country. Xingyao Beer has only been established for a short time, and its popularity is not enough.

In addition, Xingyao Beer was deeply involved in the turmoil of copycat Tsingtao Beer before, so the organizer did not allow it.

The reasons given by the organizers are naturally a bit far-fetched. Let’s not talk about Xingyao Beer is now one of the top three well-known beer brands in Southwest China. Let’s talk about the so-called copycat incident. It also failed to win the case.

"Mr. Chu, Tsingtao Beer is really deceiving people too much. This competition is completely theirs."

Chen Feipeng was both angry and wronged.

Xingyao Beer has developed to this day, all of them have put in a lot of hard work, and now they are simply commented that they are not famous enough and rejected the competition request, how can he not feel wronged.

This time it was said to be a national beer brand tasting competition, but there was Tsingtao Beer in the organizer, so the way to do it was naturally a bit intriguing.

"It seems that Wang Zhongda is still as stingy as ever."

Chu Tianyao's tone was slightly cold. This time, the organizer refused Xingyao Wine to participate. Of course, it is needless to say who was behind it, but Chu Tianyao did not expect that Tsingtao Brewery, a leader in the domestic industry, would be so narrow-minded.

However, this just shows that the other party is afraid of Xingyao Wine Industry.

The so-called tasting competition is nothing more than a group of people making a publicity campaign, and the beer brands that can finally win awards are nothing more than those few.

"Mr. Chu, the organizer of this tasting competition is making a lot of noise. Lu Provincial Satellite TV will also broadcast it live. It's a good promotion opportunity... It's a pity that we can't participate now."

Seeing that the return flight was less than an hour away, Chen Feipeng said disappointedly.

"Since Tsingtao Brewery can hold a tasting competition, why can't we?"

On the phone, Chu Tianyao's voice sounded.

Hearing this, Chen Feipeng didn't react at first, but then he was shocked.

"President Chu, what did you just say? You also want to hold a tasting contest?"

Chen Feipeng asked in disbelief.

"Yes, since Tsingtao Brewery won't let us participate, then we will do one ourselves!"

Chu Tianyao gave an affirmative answer, but in Chen Feipeng's mind, he only felt that Chu Tianyao was very agitated by this incident at the moment, and even talked nonsense.

You know, the reason why Tsingtao Brewery was able to become the sponsor is because others are the leading enterprises in the Huaxia beer industry, the first large-scale company to be listed in the two places. Naturally, Tsingtao Brewery's prestige in the domestic beer industry goes without saying. What's more, this matter is supported by the official forces of Guangdong Province.

On the other hand, Xingyao Wine Industry can only be regarded as a second-tier beer company in the whole country. It has been established for less than two years, and many people even don't know the existence of Xingyao Beer. This is equivalent to a low-level world. It's just like nonsense for sects to want to hold a martial arts conference.

"I will fax the specific plan to Shancheng Sales Company. You go back and stay for two days, and wait for a guy named Sith, and then bring him to Shenzhen City to meet me."

After Chu Tianyao finished speaking, Chen Feipeng couldn't ask any more questions, so he hung up the phone again.

in the office.

Chu Tianyao held the pen and began to write down his new plan.

Tsingtao Brewery is holding a national beer brand tasting competition. If you want to overwhelm the opponent, you must first have a strong name.

Shenzhen International Beer Festival!

If Tsingtao Brewery organizes national competitions, then he will hold the International Beer Festival.

After Chu Tianyao wrote down the title eloquently, he continued to recall it in his mind.

International Oktoberfest, this is not actually a temporary fiction by Chu Tianyao.

In my memory, Huaxia held the International Beer Festival for the first time in 1999. The venue was located in the Beijing Olympic Sports Center. At the beginning of the first International Beer Festival that year, it caused a lot of repercussions. It can be called a success for the Huaxia beer industry. marketing.

Unlike Chu Tianyao's previous Oktoberfest gimmicks in Lucheng, which were just small things that couldn't be put on the table, the current international Oktoberfest that Chu Tianyao wants to create will at least stabilize the pressure Tsingtao Brewery's National Beer Tasting Competition will do.

As for how to increase the influence of the Oktoberfest, Chu Tianyao already had a plan in mind.

With 30 years of business experience in the later generations, Chu Tianyao has seen countless classic planning cases. If you can't even plan a beer festival well, then you don't have to mess around.

For most of the day.

Chu Tianyao sat in the office without moving a step, and the planning plan for the Oktoberfest in front of him had already written several pages.

"Are you sure you're not angry with the other party?"

In the office, after learning the cause and effect of the matter, Lu Qiuyu sorted out the plan Chu Tianyao had just written, and asked the other party with some doubts.

After all, with Tsingtao Brewery's strength and prestige, holding a national beer competition is already doing its best, but Chu Tianyao is going to hold an international beer festival every now and then, which makes Lu Qiuyu feel a little unreal.

She was afraid that Chu Tianyao was just acting in a fit of anger. After all, the incident caused a lot of thunder and rain in the end, and his colleagues would make fun of him at that time.

"Angry? Do you think I'm such a stingy person?"

Pressing his sore right hand, Chu Tianyao asked.

Lu Qiuyu wanted to say yes, but seeing the thick stack of plans in his hand, he swallowed back the words.

"Fax the plan to Chen Feipeng, and ask him to bring a marketing team over."

Chu Tianyao picked up the cold coffee at the table, and told Lu Qiuyu again.

Lu Qiuyu nodded.

But right now there is no fax machine in the office, so she has to borrow it from the company downstairs.