Rebirth: Back to 1993 as the richest man

Shenzhen International Beer Festival is on fire!

First, after a wave of promotional posters with a reward of [-] yuan, the news about Beck Beer's plan to sponsor the Oktoberfest also began to spread rapidly in Shenzhen City.

The first ones to react were naturally those foreign-funded beer companies stationed in Shenzhen.

In Guangdong Province, Huizhou is only tens of kilometers away from Shenzhen City.

Since the acquisition of Huizhou Brewery, foreign Carlsberg established Carlsberg Guangdong Province Co., Ltd. in Huizhou, and began to produce a series of Carlsberg brand beer in China.

It's a pity that although they spent a lot of money on promotion and marketing during this period, and even dispatched technical teams from foreign factories to create the original Carlsberg beer, the sales volume of Carlsberg has not been exhausted in the past six months. As expected.

There are two reasons. One is that the rapid development of domestic beer companies has occupied many markets, making foreign brands somewhat uncomfortable. The other reason is that these foreign companies are also constantly competing and involving themselves.

As the president of Carlsberg Guangdong Province, David has recently been worrying about the sales of his own products.

He is only 36 years old this year. To be the president of a foreign branch company is considered young and promising. However, after living in Denmark for decades, David felt extremely uncomfortable when he came to China for the first time.

Whether it's the company's business or his personal life, he feels extremely bad about everything in China.

In the branch office.

David is considering whether to write an application, transfer himself back to China, and reassign a president.

But every time he picked up the pen, he hesitated again and again.

After all, when he came to China, he had made a promise to the head office. It was a bit disgraceful to flee back in less than a year, and his career in the second half of his life was basically ruined like this.

Boom!

There was a knock on the door.

"Come in!"

David said in somewhat unproficient Chinese.

Immediately, a female secretary in a short skirt uniform came in with a newspaper and a letter.

David raised his head and looked at the woman in front of him, his originally frowning expression softened a little.

Staying with the female secretary in front of him was the happiest time for him in Huaxia.

His wife and children are far away on the other side of the ocean. Without the shackles of his family, he can rarely indulge.

"Come here, my baby!"

David sat the woman on his lap.

The female secretary is not Danish, but sent by the Hong Kong City branch.

She dyed her blonde hair like wheat waves, and every time David reached out and stroked the other's hair, he couldn't help but feel a little relaxed.

Seeing her boss bury her head in her hair, the female secretary frowned slightly, but soon smiled.

It seemed that she was used to the perverted behavior of the other party.

"Honey, I think you should take a look at this, maybe it can help you out of some trouble."

The female secretary slowly stood up from David's arms, and put the things in her hands on the other's desk.

"what is this?"

David glanced at the newspaper and letters, and said with some doubts.

As he spoke, he reached out and picked up the newspaper.

Although he doesn't speak Chinese fluently, he knows a lot about Chinese characters.

At least, he can roughly understand various reports in the newspaper.

"Shenzhen International Beer Festival? Why didn't I know about this!"

David looked a little surprised.

After all, as an internationally renowned beer brand, Carlsberg is never absent from such international beer industry events.

But this time, he, the person in charge of the Carlsberg China Region, didn't even know that the International Beer Festival was happening right under his nose.

With that said, David opened the letter again.

Inside the letter was an invitation letter from the organizer of the Shenzhen National Beer Festival.

The invitation letter was very exquisite, and even to take care of the reason why Carlsberg was born in Denmark, the words written on the invitation letter were all in Danish.

Danish is a relatively rare small language, and not many people even speak it in Huaxia.

Therefore, when he saw the hometown characters he was familiar with, David couldn't help being stunned.

There is not much content in the invitation letter, it simply explains the holding of the National Beer Festival in Shenzhen, and sincerely hopes to invite Carlsberg to participate.

Of course, Chu Tianyao wrote a line of small characters under the invitation letter.

The organizer of the National Oktoberfest is Huaxia Xingyao Wine Industry, and behind the organizer, there are some sponsor seats. The name of the first sponsor is Bess Beer, which originated from Germany.

"Damn it, Beth's movements are so fast, no wonder we didn't even hear about this Oktoberfest."

David slammed the invitation letter on the table, looking a little annoyed.

But soon, he became suspicious again.

Even though Bess Beer Company was behind the scenes, such a big move shouldn't just be sponsored by a little-known small Chinese company.

David is not an idiot. At this moment, he looked at the four characters of Xingyao Wine Industry on the invitation letter, and his face fell into thought again.

"What do you think, Celine?"

David handed the invitation letter to the female secretary beside him.

The female secretary has a nice foreign name, which is why David fell in love with her when they first met.

"I think whether it's true or not, this is an opportunity for us, isn't it?"

The female secretary, Celine, glanced at the invitation letter, then pursed her red lips and smiled.

"Chance?"

David looked up and looked at the other party with some doubts.

Celine reached out to straighten David's shirt collar, and then explained: "We have been worrying about the problem of not being able to open the Chinese market. There is another reason. Although our brand is big, it is not enough in the Chinese market. to compete with those local brands.”

"I heard that Tsingtao Brewery is already preparing for the National Beer Brand Tasting Contest, and all foreign brands are not allowed to participate. Now there is a Huaxia company standing up to hold the International Beer Festival. This is our opportunity."

Celine withdrew her hands, and her red lips parted again.

"David, we need such an opportunity, and right now, is this opportunity in front of us soon?"

Hearing this sentence, David's expression brightened, and he suddenly came to his senses.

Yes, Carlsberg was unable to break the deadlock in China, and one of the biggest reasons was this.

"Baby, in the words of Chinese people, you are really my lucky star!"

David stood up, took the other person into his arms with one hand, and said with a big smile.

"Go tell this small business that we're not just going to the National Oktoberfest, we're sponsoring them!"

When he said these words, David had even seen the day when Carlsberg rose in China.