Rebirth: Back to 1993 as the richest man

Chapter 332 Win-Win Cooperation

as predicted.

Within 10 minutes, Celine left and returned.

It seems that the conditions proposed by Chu Tianyao and the amazing Oktoberfest marketing plan she has seen just now have been conveyed to President David.

"Miss Celine, has your company agreed to cooperate?"

Looking at Celine who had returned to the office, Lu Qiuyu couldn't help asking.

Celine pursed her lips and smiled, but walked straight to Chu Tianyao and stretched out her hand.

"Mr. Chu, wish us a smooth cooperation in advance!"

Hearing Celine's words, Lu Qiuyu was completely relieved, and looked at Chu Tianyao with a hint of excitement at this moment.

"I have to say that Carlsberg made the right choice."

Chu Tianyao stretched out his hand and held it with Celine, also smiling.

Blinking her big eyes and looking at the man in front of her, she felt the confidence in Chu Tianyao's smile, but Celine asked her doubts again.

"Mr. Chu, although I have to admit that your plan has moved me, I think the success of the Oktoberfest will require the support of the local government of Shenzhen, right?"

Apart from the marketing plan, this is what Carlsberg is most concerned about.

Only with the help of the official strength of Shenzhen City, the so-called International Beer Festival can meet the necessary conditions for a successful holding.

"That's natural. In fact, we have already been recognized by the Shenzhen Municipal Bureau of Commerce. This time, we will not only cooperate with Carlsberg, but also cooperate with many well-known foreign companies."

Chu Tianyao said face-to-face without blushing.

Although the Oktoberfest incident was a big one, he never contacted the Shenzhen Municipal Bureau of Commerce at all.

For an event as big as the International Beer Festival, not to mention the need to report to the higher authorities, at least the support of the local government is required. After all, the scene will be crowded with thousands of people, and even the police will have to be deployed to maintain stability.

"It seems that President Chu has made enough preparations, so we don't have to worry too much."

Hearing what Chu Tianyao said, Celine nodded in satisfaction.

"In this case, there is still something to do in the company, so it's inconvenient for me to stay for a long time."

Celine said, obviously planning to leave.

"By the way...Mr. Chu, can you tell me who is responsible for this plan?"

Before leaving, Celine suddenly turned her head and looked at the planning plan left on the table.

In Celine's view, the people who can come up with such a planning plan are at least the top planners in the country at present, and even this planning plan may come from a planning team.

Otherwise, Celine would not be able to explain how a second-tier company like Xingyao Liquor could come up with such amazing things.

"Senior?"

At this moment, Lu Qiuyu was stunned when he heard Celine's question. He glanced at Chu Tianyao with a strange look in his eyes.

Facing Celine's gaze, Chu Tianyao smiled mysteriously.

"Sorry, Miss Celine, this is a commercial secret!"

……

October fifteenth.

On the second day after Celine came to negotiate, Xingyao Wine Industry officially signed a cooperation agreement with Carlsberg Huizhou Branch.

Carlsberg became the first foreign sponsor of the Shenzhen International Beer Festival.

That afternoon, less than two hours after the contract was signed, the news spread through an unknown business magazine.

The news spread extremely fast and the content was extremely true. Even the secret that Carlsberg invested 100 million to become a sponsor of the Oktoberfest was exposed.

Of course, no one thought that Chu Tianyao himself was the mastermind spreading the news.

The reason for doing this is, on the one hand, to continue to create momentum for the Oktoberfest, and on the other hand, to stimulate those other foreign-funded beer companies that have already expressed their intention to cooperate with Xingyao Wine.

as predicted.

Less than a day after the news was released, the three beer companies Budweiser, Fushida and Le Cordon Bleu couldn't sit still.

Although the sponsorship fee of 100 million is not small, it is not a big money for these foreign-funded enterprises.

What they are more concerned about is not to let their old rival Carlsberg take the lead.

China has a large population base, and the future potential of the beer industry is huge. This is the consensus of all their foreign-funded beer companies, and how to develop this foreign market has become their first problem to solve.

Now, the Shenzhen International Beer Festival is such an opportunity!

Even Carlsberg had already boarded the boat, and they were still a little hesitant, but now they really became determined.

Before Chu Tianyao could call Budweiser's Hanwu branch, the other party's cooperation call had already reached Chu Tianyao's office.

With a sponsorship fee of 100 million, Budweiser will not only provide its own brand of drinks, but also let the local office in Shenzhen fully cooperate with Chu Tianyao's Oktoberfest activities.

Budweiser's sense of humor saved Chu Tianyao a lot of negotiating effort.

Next, Fushida branch located in Zhujiang and Le Cordon Bleu branch located in Zhaoqing each invested 100 million and became sponsors of the Shenzhen International Beer Festival after Carlsberg and Budweiser.

Ever since, in just a few days, Chu Tianyao earned a total of 400 million.

It has to be said that once these foreigners become brainless, it is quite impressive. There is no advance payment, and the 400 million is almost transferred to the account of Xingyao Company one after another.

In this way, the four well-known foreign beer brands have all become the first batch of sponsors of the Shenzhen International Beer Festival.

October NO.17 day.

A news flash appeared in the Shenzhen Evening News column that night.

Although it was only a few seconds of text news, the news that the four major foreign-funded beer companies became the Shenzhen International Beer Festival actually appeared on the news program.

All of a sudden, the local beer industry in Guangdong Province exploded.

Is Shenzhen going to hold an international beer festival?

They don't even know about it.

That night, the heads of many local beer companies called the leaders they knew well to inquire about the matter, but the answers they got were also ambiguous.

The above did not clearly state that any company has passed the application for the Shenzhen International Beer Festival, but the Shenzhen Municipal Government warmly welcomes such international commercial cooperation.

So ever.

Just the next morning after the news broke.

Chu Tianyao took a prepared plan and walked into the office building of the Shenzhen Municipal Bureau of Commerce.

For the Shenzhen International Beer Festival to be successfully held, it is natural that it must obtain the support of the Shenzhen Municipal Government.

If it is placed in other cities, Chu Tianyao still can’t guarantee that the Oktoberfest can be held smoothly, but this is Shenzhen City. Since it became a special zone 14 years ago, Shenzhen City’s attitude towards foreign investment has long changed from rejection to welcome. .

Only cooperation can win-win!

This is the slogan that has been emphasized since the establishment of the special zone.

So this is why so many foreign capitals were willing to enter the Chinese market in the 90s.