Rebirth: Back to 1993 as the richest man

Chapter 338 Everything is ready

October 26st.

It is also the most critical part of the Shenzhen International Beer Festival.

Chu Tianyao came to the director's office of the Shenzhen Municipal Bureau of Commerce with an application.

Right now, in the office.

"What, you want to rent Window of the World as the venue for the Oktoberfest?"

Looking at the application form in his hand, Liu Tianming also had a look of surprise on his face.

Window of the World Theme Park, which is a major urban hot spot in Shenzhen recently, is a major project jointly developed by China Travel Service Group and Overseas Chinese Town Group.

It has only been open for four months, and it is now a hot season, and even attracts many tourists from other places every day, which seems to have become the city card of Shenzhen City.

However, Chu Tianyao wanted to rent the Window of the World theme park as the venue for the International Beer Festival, Liu Tianming still felt a little unbelievable.

"What kind of medicine is sold in your gourd? Do you know that a ticket to Window of the World costs 60 yuan. Do you have the money to rent it?"

Liu Tianming questioned Chu Tianyao, he naturally felt that this kid was a little whimsical.

Window of the World is currently making a lot of money, with at least thousands of tourists entering the park every day, and the ticket revenue alone is more than 30.

Chu Tianyao wanted to hire Window of the World to hold the Oktoberfest, and the cost would be close to one million for three days.

This is only the cost of renting the venue. During the process of holding the Oktoberfest, there is still a lot of money to be spent. Liu Tianming couldn't figure it out. Where did Chu Tianyao have the courage to do this.

"Director Liu, I am looking for the government when I have a problem. It is true that Window of the World is our city card in Shenzhen, but it has only been open for less than four months. The fare has been too high, so even some of our Shenzhen The locals in the city have never been there, isn't this a bit of a waste."

In the office, Chu Tianyao took out his Dazhonghua and quickly handed one to Liu Tianming.

"That can't be calculated like this. China Travel Group spends so much money, how can it do without generating income?"

Liu Tianming was also an old smoker, so he took up the cigarette and started smoking.

"I don't think you're such a reckless person, tell me if you have any plans!"

Glancing at Chu Tianyao, Liu Tianming asked, smoking a cigarette.

Seeing this, Chu Tianyao also grinned, and moved closer to Liu Tianming.

"Director Liu, I didn't say that we must rent them all. Isn't our Window of the World theme park open in sections?

I only rent the night show, and the ticket price for the night show is less than 40 yuan, and there are almost no tourists, so I will make a fortune renting it to me. "

Speaking of this, Chu Tianyao said with a shy smile again: "Is it convenient for you to let me know and give me a discount. I will cover all the tickets for the three-day night show."

"After all, I am making a contribution to our beer industry, and if this International Beer Festival is a major success, it can be regarded as a face for the mayor of Shenzhen. If there are any Chinese and foreign commercial activities in the future, won't there be a precedent?"

Never mentioning personal interests, what Chu Tianyao said made Liu Tianming, who was smoking, fall into deep thought.

Although he could also see Chu Tianyao's careful thinking, it was undeniable that what this kid said seemed to make sense.

Moreover, as the news continued to ferment during this period, the matter of holding the International Beer Festival in Shenzhen City also attracted the attention of the higher authorities.

As one of the Special Economic Zones for reform and opening up, Shenzhen City has always been a foreign trade port. Having such a successful commercial marketing cooperation can be regarded as a big achievement for their Bureau of Commerce.

"Okay, I will report this matter to my superiors, but whether it can be done or not depends on the meaning of the superiors."

After a cigarette was burned out, Liu Tianming snuffed out the cigarette butt, and finally expressed his opinion to Chu Tianyao.

Hearing this answer, Chu Tianyao couldn't help but look happy.

For Liu Tianming, Chu Tianyao was naturally grateful from the bottom of his heart.

After all, the most difficult part of the International Oktoberfest was in the Bureau of Commerce, but Liu Tianming seemed to have passed the planning plan for the International Beer Festival without thinking about it at all.

Not only that, the Bureau of Commerce also joined forces with the Public Security Bureau and other departments to escort the holding of the International Beer Festival.

This made Chu Tianyao really feel how happy it is when a company has the support of the country behind it.

……

Afternoon, Shekou Building.

In the office, when Chu Tianyao came back, he found that Chen Feipeng, who had been away for more than ten days, had already returned to Shenzhen City.

"How are things going?"

Seeing Chen Feipeng waiting in the office, Chu Tianyao asked.

Wearing a black windbreaker, Chen Feipeng, who looked a bit dusty, handed over a new cooperation list to Chu Tianyao.

"We contacted more than forty well-known breweries, and more than half of them finally agreed to cooperate with us."

When Chen Feipeng said these words, he also seemed a little excited.

More than half, that is to say, at least twenty well-known breweries are willing to participate in the Shenzhen International Beer Festival.

This result is much better than what Chu Tianyao expected.

After all, the momentum created by the Shenzhen International Beer Festival is almost still spread within Guangdong Province, and many places outside the province have not even heard the news.

Furthermore, although Xingyao Liquor has been in the limelight in the past two years, it is only limited to the southwest region. In the domestic beer industry, it cannot be compared with leading companies such as Tsingtao Brewery.

Those companies that did not agree to participate in the Shenzhen International Beer Festival, firstly, they disdain to cooperate with a small factory like Xingyao Wine, and secondly, they have already embraced Tsingtao Beer's thigh and participated in the tasting competition next month.

"well done!"

Chu Tianyao patted Chen Feipeng on the shoulder.

It is not so easy to convince so many beer companies in such a short period of time, even if Chen Feipeng has a team to help.

"Mr. Chu, there is some good news."

Chen Feipeng hurriedly said again: "By the way, I sent an invitation letter to Heineken Beer Company. This is their reply letter yesterday. Heineken Beer Company expressed their willingness to pay the same sponsorship fee as Carlsberg, hoping to become the sponsor of this Shenzhen International A foreign sponsor of the Oktoberfest."

As soon as Chen Feipeng said this, Chu Tianyao was also taken aback when he received the letter from Heineken Beer Company.

"Almost forgot, there is such a big leek..."

Chu Tianyao slapped his forehead, secretly thinking that he made a mistake, and actually forgot about this famous Dutch beer.

But Chu Tianyao is not to blame, after all, Heineken officially entered the domestic market in the mid-90s, and its reputation was not obvious at the beginning.

Heineken did not build a factory with sole proprietorship, but indirectly held shares in several beer companies in China through investment. Even so, Heineken Beer has a long history of entering the domestic market.

As early as the early 80s, Heineken Beer began to advertise on Huaxia Civil Aviation, and now it is considered a veteran among foreign beer brands in Huaxia.

However, at present, Heineken's strategic focus on the whole of Asia should be concentrated on the Asia Pacific Brewery in Singapore. The once famous Huli beer is a well-known brand of the factory.

"Good job. I'm worried about running out of money. You can immediately reply to Heineken for me, saying that we welcome cooperation with an excellent foreign-funded company like them."

Chu Tianyao laughed and said, after being reminded by Chen Feipeng, another well-known foreign beer brand suddenly came to his mind.

Turning his head to look at Lu Qiuyu who was in the assistant position, Chu Tianyao said directly: "Try to find a way to contact Suntory Beer Company in Yungang City, and send a copy of our invitation letter."

"Suntory Beer Company?"

Hearing Chu Tianyao's words, Lu Qiuyu and Chen Feipeng were also startled, and then their expressions became slightly strange.

"This is an island company. Are we going to cooperate with an island company?"

Chen Feipeng asked out his doubts.

After all, there are irreconcilable ethnic conflicts between China and the island countries, not to mention Chen Feipeng, even young people like Lu Qiuyu who have studied abroad have a grudge against this.

Knowing what the two were worried about, Chu Tianyao shrugged his shoulders and said with a smile: "Cooperation is the only way to achieve win-win results. These foreign-funded beers have not had a good life in China for a few years. If you don't take advantage of this opportunity to cut a wave of leeks, that would be too much." I'm sorry for the island companies that are living a good life."

Hearing Chu Tianyao's words, Chen Feipeng and Lu Qiuyu couldn't help laughing.

Although the word "island country" is mentioned, the Chinese people feel more hatred in their hearts, but the country is currently undergoing reform and opening up, vigorously promoting a market economy, and the friendship between China and the island has to be put on the table.

In the 90s, Huaxia urgently needed to use all available resources to quickly realize its slogan of catching up with the Premier League.

Commercial cooperation with foreign countries is naturally unavoidable.

"Hey, it's a pity. Asahi Beer probably hasn't built a factory yet, otherwise it would be possible to harvest one more island country company."

In the office, when Chu Tianyao thought of Suntory Beer, he couldn't help thinking of another beer company that had entered the Chinese market in a big way.

Asahi beer!

It's just that it's only October 1994, and Asahi Brewery probably just sent people to Huaxia to inspect the market, and it will be almost a year before they formally invest and build a factory in China.

As for Kirin Beer, one of the three major beer brands in the island country, it entered the Chinese market even later.

There are almost no leeks to be harvested in the island-based beer companies. Although there are many foreign-funded brands that have entered China, there are only a few that are truly wholly-owned and well-funded.

For this International Beer Festival, Chu Tianyao almost sent invitation letters to more than [-] foreign-funded beer companies, but there were only seven or eight companies that had the funds to invest and sponsor them.

But even so, Chu Tian Yao's sponsorship fee alone was close to 500 million.

After all, gringos are very happy when it comes to giving money.

"Calculate the time. When Director Liu's news comes out, it's almost time for us to announce the time for the International Beer Festival."

When he came back to his senses, Chu Tianyao suddenly said to himself.

After all, less than half a month is left before the tasting competition held in Qingdao, so he naturally doesn't want to be left behind.