Rebirth: Back to 1993 as the richest man

Chapter 481 Advertising Plan

Rongcheng Commercial Building.

In the office of Shining Star Technology.

Chu Tianyao has already left the affairs of the office to his younger sister Chu He and Jiang Hao.

Chu He is in charge of the internal affairs and is responsible for business connection with the Shenzhen head office, while Jiang Hao is in charge of the external affairs and is responsible for the integration of the many knock-off factories in the province that he has taken over during this period of time.

If you want to completely take these copycat factories for your own use, it is not enough just to acquire and control them.

Most of these fake factories employ cheap labor mainly middle-aged and elderly people, and the production process is not standard. The first thing Chu Tianyao did after taking over these fake factories was to standardize the production process.

Of course, Chu Tianyao gave the regulations for these trivial matters and let his subordinates do it.

Next, he has to rush to Shenzhen City to complete the bet with Zheng Peng.

Less than a month after Beibeijia went on the market, it had already sold out its 30 inventory. Now it is obviously not enough to rely on the two production lines of Shenpeng Garment Factory.

According to his bet with Zheng Peng, he went to Shenzhen this time to expand the scale of the joint venture.

Although it was just a verbal bet at the beginning, Chu Tianyao believed that Zheng Peng would not break his word.

After all, the potential shown by the back-back project is enough for Zheng Peng to pay attention to it, and the cooperation between the two will only benefit each other.

Cooperating with Chu Tianyao, at least Shenpeng Garment Factory doesn't have to worry about this year's orders at all.

in the office.

At this moment, Chu Tianyao was talking on the phone with Hu Zhibiao who was far away in Shenzhen.

"Mr. Chu, there are quite a few copycat manufacturers in Guangdong Province. This plan is estimated to take a month. In addition, the expansion plan of our factory has already begun to be implemented."

On the phone, Hu Zhibiao said aloud.

He has also started the acquisition project of Shanzhai factories in Guangdong Province. Not only that, he has rented another factory building with a scale of 300 people in the Shekou Industrial Zone as early as half a month ago.

The official version of Xingyao vcd has already been produced on the assembly line, and it will enter the market in large quantities within a week at most.

But before that, Hu Zhibiao also expressed his concerns.

That is, although Xingyao vcd sells well in Guangdong Province, it is not well-known outside the province. If he wants to occupy the market as soon as possible, he wants to apply to Chu Tianyao for a special fund for publicity.

To put it bluntly, you have to spend money on advertising.

What Hu Zhibiao even thought was that since VCD products are so profitable, they might as well spend a lot of money and invite a superstar from Hong Kong and Taiwan to come and endorse them.

"Do you want to ask Chen Long to be your spokesperson?"

After hearing Hu Zhibiao's plan, Chu Tianyao was also a little surprised.

It's not that he can't hire such a big guy, but that if Chu Tianyao remembers correctly, when Hu Zhibiao was running Aiduo vcd, the spokesperson he hired was Brother Chen Long.

500 million endorsement fees, signed Jack Chen who is now popular because of the "Drunken Master" movie.

It has to be said that this is one of the reasons why Aiduo vcd was able to quickly gain popularity in the first place.

But right now, Chu Tianyao is weighing whether it is necessary.

500 million is not a lot of money for the current Xingyao Technology. Chu Tianyao alone has earned far more than this amount from the 327 national debt.

Even with the money invested in the major publicity channels, the maximum is only about ten million.

"Okay, let someone arrange this matter, but I have an idea about the commercial shooting."

In the office, Chu Tianyao said to Hu Zhibiao.

"Mr. Chu, do you still plan to take part in the commercial this time?"

Hearing Chu Tianyao's words, Hu Zhibiao couldn't help asking.

When filming the back-to-back commercial before, it was Chu Tianyao who wrote the commercial script himself. At first, Hu Zhibiao was a little worried, but he never expected that the final effect would be so perfect.

With the popularity of the back-to-back advertisement, it has become a folk saying that if you don’t accept gifts during the festival this year, you will receive back-to-back goods if you accept gifts.

In particular, several advertisements that Chu Tianyao launched during the Spring Festival even touched the tears of many people.

The ad became popular, and naturally the products with the best products also began to become popular.

But when it comes to the advertisement of Back Back, very few people know that it is actually made by Chu Tianyao.

"It's fine to do it in person. I have a candidate here, a mainland director. If I can invite him to shoot this commercial, I think it would be good."

On the other end of the phone, Chu Tianyao smiled.

"Mainland director?"

There was a trace of curiosity in Hu Zhibiao's tone.

Chu Tianyao continued: "Let's talk about this matter after I come back. I also have an idea for the script of the advertisement, but there is no rush. You should first focus on the production tasks of the new factory. We must increase our productivity as soon as possible. "

As soon as he said this, there was a knock on the door outside Chu Tianyao's office.

"come in!"

Chu Tianyao responded, and then hung up Hu Zhibiao's call.

"elder brother!"

As soon as the door of the office was opened, there was a delicate voice, and Chu He, who was wearing a small women's suit, strode in, looking angrily at Chu Tianyao who was sitting behind the desk.

"What's wrong, bothering me so early in the morning!"

Chu Tianyao looked at his sister and smiled.

Chu He went straight to his desk, put his hands on his hips and said, "The office has just been established, and I'm almost too busy. You're lucky...you just know how to sit in the office and be lazy."

Perhaps it was because Chu Tianyao was used to throwing his hands away as the shopkeeper, since Chu He and Jiang Hao had left the affairs of the office to Chu He and Jiang Hao, Chu Tianyao seldom intervened.

Although Chu He is smart, she doesn't have much experience, so the time when she just took over the office was naturally very tiring, not to mention that Chu Tianyao left all the tasks to her.

"Haven't you always wanted to exercise and exercise yourself?

Isn't the opportunity right now? "

Chu Tianyao smiled slightly, but his younger sister Chu He rolled her eyes.

"You are not exercising. You are clearly using me as a long-term worker. You even ask me to read a report for you. Do you know that the documents on my desk are almost piled up."

Chu He snorted tenderly.

When Chu Tianyao heard the words, he also saw through this girl's petty thoughts.

"Okay, don't you complain so much because you want some benefits?

Tell me... what do you want this time? "

Hearing Chu Tianyao's words, Chu He, who was careful to be exposed, immediately smiled coquettishly:

"Look at you, you don't work on weekdays, and you still occupy such a large office. The desk on my desk can't even fit a few files..."

Hearing this, Chu Tianyao didn't understand.

"Okay, from today onwards, this office will be used by you, and I will recruit an assistant for you, and you will leave it to the assistant to do such small things as sorting out the reports in the future."

Chu Tianyao agreed with a bit of doting.

Hearing this, Chu He's eyes suddenly bent into two crescents, and she hugged Chu Tianyao's wrist and said coquettishly:

"Brother, you are the best to me..."